Using nothing but the English language, Shea turned a faltering account into a nationwide spectacle:

The junior PR staffer who made ESPN pay for the story:

Don’t compare yourself to peers when your goals and your loads are entirely different:

Stop racing people who aren’t carrying your load:

Don’t forget to take @muckrack’s State of PR 2025 survey here:

“Impressions” are a mirage. Run this experiment for 90 days and see if the term disappears from your slide deck:

Muck Rack is gathering responses for its annual “State of PR” report. Give back by filling out their survey: @muckrack.

Those 8-figure “reach” numbers are lying to you:

I'm afraid our younger generation of PR pros doesn’t know what’s about to hit them:

The tiny workplace rituals that earn outsized respect:

Stop chasing the journalists who’ve never engaged. Instead, focus your energy on uncovering the exact right 5-10 news creators most likely to care:

The State of Journalism 2025 from @muckrack: LinkedIn vs X, AI adoption as a baseline, and other learnings from the report

A kid down the street who formed a garage band right after high school. That was the beginning, middle and end of the story . until everything changed last weekend:

3 PR moves you can steal from band’s breakthrough:

If PR pros only work with outlets blessed by legacy media, we may end up where legacy media is headed:

When a 3-hour daily livestream outshines legacy media – what PR pros should learn:

Because my newsletters and webinars often hammer on best-practice precision, you might think every pitch has to be flawless or you’ll get flamed. Here is a counterbalance:

Who’s the best media pitcher you know?

Your job is to find the publications – regardless of platform – that already have a relationship with your key audiences:

Your next best hit could be a Substack you haven’t found yet: