Michael Aubry — BasedLabs.ai
@michaelaubry
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generate AI videos in our community for free // chief meme officer // ex @homedepot cart pusher
San Diego, CA
Joined October 2010
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Pinned Tweet
We built a money printing robot and I feel guilty
I woke up at 11am and headed to the gym on a beautiful boardwalk
We made almost $600 already
There’s a sense of freedom and that makes me feel guilty when I see people working jobs they hate
Then I keep reminding myself I put…
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@MrBeast
What about the ones who did “steal” but remixed with their own spin and did successfully make something new
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3K
Post-launch stats:
🥇1st
@ProductHunt
😻 1013 upvotes
📶 4k visitors
🎉 1.3k signups
💳 $4k revenue (mostly lifetime)
😎 20 customers
It's the beginning. Ask me anything!
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A competitor has managed to get 1 million backlinks
How did they do it?
By adding a powered by link on the widget. A majority of the links come from the users who installed
Brilliant SEO play. Im doing the same thing
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Open Sourcing this week
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Literal billionaire
@dharmesh
is an Indie Hacker like us
So fun to see him tinker with these AI projects as well.
If a billionaire is excited about this tech, then we're probably on the right track
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We officially hit $9k MRR 10% away from hitting my lifelong dream of building a $10k MRR company
Now my goal is to build a $100k MRR company
LFG we’re just getting started
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I finally launched on Product Hunt 🚀
It would mean the world to me for you guys to check it out and let me know what you think.
Story Creator: Simple online video editing for digital creators via
@michaelaubry
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Hate to brag, hope to inspire
We did $20k in the last 4 weeks and $1.2k today alone
Feels good to overcome adversity. My investors and ex co founder tried to kick me out and steal Motionbox from me
I had an idea to turn it around but they wanted short term gains
I took time…
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@MrBeast
I say “steal” in reference to great artists steal — Steve Jobs
This happens in software, there are straight rip offs, then there is inspiration
It’s certainly a problem
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Going to build my own SaaS starter kit
Then pump out a new SaaS each week with stripe, emails, the whole shebang
Each SaaS I’ll run at least $100 of ads to. Guaranteed success after 52 shots
Only need to be right once
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How I made one little product change that immediately drove a sale.
Disclaimer: I’m not a guru.
I am learning to become an excellent SaaS founder just like you. One day at a time.
Here is what I’m learning.
Thread 👇
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I’m looking for software engineering work. I can help you build an MVP in 2 weeks or less
I’ve built which is Figma for video. I’ve also shipped
If I can’t build you an mvp in 2 weeks or less the code is free
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Revenue has been spiky. It's vulnerable for me to put this out
I thought I'd be a lot further along than this by now, but numbers don't lie. Time to rework my habits and approach
I won't stop until I figure out this game. Persistence and resilience win
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Holy Santa clause balls
EchoFox just made it’s first paying customer
Now is time to send a personalized video and help the customer onboard
To the moon 🌝
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Being an entrepreneur building a complex product === lonely as hell
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The reality is I’m a nobody. That humbles me.
Some people who talk all day and build little to nothing have a large following.
I build for hours and have a very tiny tribe and I’m happy with that.
As long as one person appreciates my work then I’m good
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Can anyone
@vercel
kindly help. I’m a bit shook right now
This bill would absolutely kill me
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My mom said
#indiehackers
only have a 5% chance of success
She essentially told me to get a job
How should I react?
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Best week yet. 🥂 here’s to $20k weeks next
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What’s harder
Hitting $10k MRR
Or
Getting a 6 pack?
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I’m legit convinced no one works in
#sandiego
I was just headed to the gym then back to the grind
Everyone partying on a Tuesday
This is the Brazil of America?
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My number one goal this year is to make $1,000,000 in business and
@LeilaHormozi
has a fantastic video on how to get there
I feel like she is underrated, this content is so good
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We’ve been averaging $300-$500 per day
My old salary job in San Francisco being a code monkey made about this much
I’ve replaced that and have no ceiling
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Passed $4.3k in volume, almost at $4k MRR
Feels great to finally have a product that works
I’ve struggled for years to finally make some progress. Still a lot of work to do to hit $83.3k MRR
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This kind of hurts, founder of chatbase blocked me
I never spoke to him or said anything bad about him
I guess he found out I’m a competitor and blocked me
Why can’t we all be friends and be in similar markets?
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$12k MRR 🎉
We’ve proven we can crush it via SEO
We’re building a machine, as an extension of this machine
We will crush SEO here too and you will want to list your tool there to get visibility to your AI startup
Comment below if you want listed
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In 1985, Apple fired Steve Jobs. He returned after 12 years.
In 2023, OpenAI fired Sam Altman. He returned after 48 hours.
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Proud of this accomplishment 🎉. Yesterday did two sales 💵 💵
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We are on track for $20k MRR
It wasn’t always an upward chart 📈
Let me tell you a quick story about my failures and what it took to get here
🧵
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Everyone is building a wrapper around openAI
Do ppl know they can train their own LLMs?
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Documenting my journey. Going to share the phases of building a web app and working towards making it profitable
Started at $0. 8 months later I’ve accumulated $16k in sales. My goal is to hit $1m ARR within a year (November 2021)
First video
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We officially hit $8k MRR
But it’s not all ☀️ and 🌈
We have 20% churn
Our GPUs are costing around $3k-$4k a month
But we’re poised to make tweaks and dominate, don’t count us out, we’re here and we like beer 🍺
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Me: I'll give you 50% commission per sale for life
Every affiliate out there: No thanks I charge $1.2k per post
Me: Its a killer deal are you sure
Affiliate: Yeah
Me: K thanks
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Confession:
I don't usually start working until 12PM
At most jobs I'd be fired, but it works for me. I've been doing this since starting BasedLabs
Now we're at $13k MRR
You don't HAVE to wake up at 5am to create results
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@Suhail
Shipped folders for the first online collaborative video editing tool with 100+ free templates.
🔥🔥🔥🔥🔥🔥
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Three important things you need as an entrepreneur.
1. Grit
2. Macro patience (delayed gratification)
3. Micro speed (urgency)
Agree or disagree?
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No more code. I’m all about experimenting and turning up revenue.
This is my first ad. I don’t know if it’ll bomb or be effective all I know is I can be a scientist and try.
Would love radical candor. Be as harsh on me as you want.
Feeding myself to the wolves here🐺
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I rebuilt
@DescriptApp
and Open Sourced it ✨💖
Demo:
Code:
We ended up scrapping this code because it was too buggy for production, it has a good foundation but I could use other developer help
I figured making this a community…
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@reathchris
My biggest goal with is to make it the “figma for after effects” let me know what you think
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It’s still super raw (v0.0.4) it still has some work to do but I like sharing the progress of my work
Any feedback?
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Just posted on Hacker News. Let's blow it up!
If you could go to and cmd + f "I built an After Effects for dummies" then upvote it.
That would be amazing for gaining some traction and mean the world to me.
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So close to $2k MRR
Most MRR I’ve unlocked so far super proud
Here’s to $10k by may 13. Let’s keep pushing
AMA
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ding ding ding
11:00
Fate has called upon our name
11:00
We are now Motion Box
is now
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It’s Saturday and we’ve gotten about 4 new customers a day since Monday
Closing in on $400 MRR
If we keep building on this momentum, we may have something here
🚀🤩
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Ok I went down a coding rabbit hole
My goal was to build a free tool for everyone to use
A few days later and I came up with this 👉
I hope you absolutely ❤️ it. Made with passion and caffeine
- copy link from YouTube
- paste
- trim and download
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I would like to afford a Tesla one day so I can drive to the beach. It’s the little things.
I don’t know how long it’ll take to crack $10k MRR but when I do that’ll be my only major personal purchase until I hit $50k MRR.
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I’m messing around with a tool that transcribes your videos and gives you
- viral title ideas
- chapter notes
- descriptions
- blog posts
- thumbnails/cover images
It’s free, anyone want access?
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We officially passed $7k MRR (
@stripe
is slow to update current MRR)
Part of this accomplishment feels great, another part makes me hungry to grow more
Human nature is never satisfied, with self awareness maybe it’s good (fuel)
Now I can do cool things and add more value
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@optimizoor
@dhh
It’s not a cult it’s a standard practice for a reason
It helps prevent unnecessary bugs
It makes codebase a easier to maintain and communicates to the entire team the shape of the program
Wearing condoms to prevent unwanted pregnancy is not a cult, it’s a practice
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Would you rather have
$300k annual salary
Must do as you’re told, office everyday at 8am sharp, work on unfulfilling project, hate your boss
Or
Set your own hours, work at 10am, take Monday off, work Saturday if inspired
Making $10k MRR and $120k a year
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Consistency
I wish there was this but for marketing. Can we make a git log for marketing please
Id be an absolute monster
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We hit $800 MRR today party $200 more to go to hit $1k
Heads down hustling hard and building tons of cool AI stuff keep an eye on us
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I'm proud to have built multiplayer video editing. We are still seeking product-market fit, and before we hit it my aim is to make the best product possible.
If you're interested in beta testing with us let's do it!
Spread the word if you can
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Best Christmas gift for a SaaS founder is additional cash flow and new customers.
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New video rendering engine is wired up and the first run was fairly successful.
I’ve built out the engine to divide and conquer. The video is rendered in chunks (parallel) then stitched together.
In theory I can help you render 1 hour videos in minutes
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@William_Blake
If you’re in SF this is still $2400 a month burn minimum
Go hardcore and live in a Prius
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If I built a micro SaaS and live-streamed the process and shipped within 24 hours would you tag along and support?
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I built the twitter to notion CRM, added Stripe pricing, landing page, onboarding
All in two days…
It’s amazing how fast you can setup an internet business these days
The only challenge is marketing, building is a breeze
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Today I put a restriction on the file size you can upload
I’ve been pretty lenient on it. With the restriction to a max 50MB it immediately increased free to paid within an hour or so
Moral of the story add product restrictions and nudges to upgrade to increase revenue it works
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Why is it that there can be a million grocery stores, car washes, nail salons that can be exactly the same
But SaaS startups have to each have a unique position
Genuinely curious about this
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What are three skills you should absolutely master today to get rich?
I’d say
- coding
- SEO
- short form video creation
What do you think?
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Who remembers this interface? Nostalgic much?
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They built 51 failed games before selling to Sega for $775m
I will keep building until I land one
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Saturday was our biggest day revenue wise
We almost hit $1k in a day
The biggest fundamental shift in my mindset has been this
Signal to noise, focus on signal, not noise
Obsess over the activities that make the boat go forward
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Today I’m making comfyUI workflows easily accessible
You can run community built workflows directly within
@BasedLabsAI
without needing to know anything
If you like the workflow you can turn it into an API and build your own apps
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For the new agency, I’m calling it Happy Labs, Inc
I built the agency site, connected Stripe, all within 4 hours
Check it out here
;)
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@LinusEkenstam
Love it, this is not AI generated
I think the creator economy is becoming more and more democratized
Probably some young 20 year old made this at home
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Here is a link to the actual Product Hunt page if you're curious about the structure I used and want more details about the launch --
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Adding a dashboard: going full force, shipping mvp this Sunday
That would be 9 days from idea to launch 🚀
Probably too late tbh
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Got our first customer from the ad campaign
Seems to be a student in college was an .edu domain
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2 customers today 🤯
Simple product that is needed and ADs work
Still a lot of work to get 3:1 ROAS but I’m super pumped
Going to enjoy dinner with my gf. This should cover our first round of cocktails lol
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Video memes coming soon. The future should be fun
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@Jason
I think he’s killing it. Would love to see you all have the confidence to get in front of that many people and perform. Easy to be a critic
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Added advanced settings for SVD to give you more control over the output
The seed has a huge impact on the results
Play around with some seeds and save them if you really like them for future reference
Will also save for you in the metadata
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Top three things you “shouldn’t” do when building a SaaS?
I’ll go first
- try to sell to everyone
- code more features
- ignore customer feedback
Your turn 👇
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Imagine
OpenAI
Cuts off the API
What do you do?
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As rare as positivity may be on HN the responses were overwhelmingly positive.
10 months of bleeding out and getting punched has its pay offs :)
Thanks for the love and support
@hipreetam93
❤️
Congratulations
@michaelaubry
, is on HN frontpage AND the reception is overwhelmingly positive 😁
👉
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@mynameis_davis
Figma for video. Democratizing video creation and making it easier than ever to add motion graphics, automatic captions, templates, and much more.
$1000 MRR
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Every Saturday for 4 hours I’m going to work on a startup that is not Motionbox to sharpen my axe
I will be documenting every step from beginning to end
Goal is to get $10k MRR in 16 weeks, 4 hours per week
Who’s interested in following along?
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Traction 📈
Going to be sharing thoughts daily as a startup founder.
I’m going to get raw and real. I’ll share what I’m learning and what I’m failing to do.
This holds me accountable, helps create clarity and hopefully some connections.
Feedback and topic ideas welcome 🙏
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