MediaScience
@MediaScienceLab
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Bringing Science to the Art of Consumer Research. Founded by @DuaneVaran. #Beyond30 #NeuroDial #NeuroQube
Austin | Chicago | New York
Joined May 2013
Our NeuroDens in Austin and Chicago are ready to test the #DemocraticDebate tomorrow LIVE! Previous research has shown us that #biometrics and #facialcoding are superior to dials and surveys when testing political debates. We're looking forward to the results!
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Gauging Voter Response with Biometrics @MediaScienceLab #biometrics #mrx #insights
https://t.co/CBCvlAmPoi
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Why knowledge gaps in measurement are threatening the value of television advertising. @ArtieBulgrin dives into this crucial topic in the March issue of the Journal of Advertising Research. https://t.co/fqZDQsP1o1
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A recent Nielsen survey reported 45% of respondents watched TV while using digital devices “very often” or “always.” Lab studies from MediaScience find this “distracted condition” can reduce ad recall by up to half.
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Excited to be hosting a webcast session with @the_ARF on September 26th at 1pm EST. We'll be discussing challenges we all face in today's complex multi screen environment. Hope you can join us! https://t.co/27PXdnHIUG
thearf.org
Log-in for video and key takeaways. Erwin Ephron said in his book, Media Planning – “We use different platforms because they do different things.” Our body of work has enabled […]
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MediaScience's @ArtieBulgrin had the honor of presenting this year's Erwin Ephron Demystification Award to Gian Fulgoni. #AxS2018
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Are you attending @the_ARF AUDIENCExSCIENCE? Don't miss our partners from @kargo speak about mobile video advertising. Wednesday, June 13th at 11:40am in the Holland room. https://t.co/TL13RMV9KE
thearf.org
From our AUDIENCExSCIENCE stage, Linda Yaccarino, Chairman, Advertising & Client Partnerships at NBCUniversal and Megan Clarken, President at Nielsen Watch, shared their unique perspectives on media...
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Proud we helped support this great research agenda! Fullscreen’s Research Finds Gen Z Enjoys Branded Content More than Millennials https://t.co/bzhgNKdH1C
@DuaneVaran @Adweek @AmyRask1
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Congratulations @DuaneVaran, @dr_rkennedy, and team for the @the_ARF "Journal of Advertising Research" Best Paper Finalist Award! "What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads" We were proud to be runner up! #mrx
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Check out @DuaneVaran and @dr_MagdaThiel's winning paper presentation, "What a Shorter Ad Can (and Can’t) Do" March 28, at 3:30PM, @the_ARF’s #CxS2018! #mrx #consumerresearch
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If you are in Singapore for @nmsba "Standards in Neuromarketing" conference, check out @DuaneVaran presenting "Minimum Standards for a Proper Neuromarketing Practice" https://t.co/ErIefFsGrS
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If you're at the Media Insights and Engagement conference in Miami today, be sure to attend the roast of @ArtieBulgrin as he accepts the "Media Legend Award". @DuaneVaran @_MediaFusion
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Thanks to @ScreenvisionLLC for sharing our great research together at yesterday's @_MediaFusion Media Insights and Engagement Conference presentation: "How Environment Impacts Ad Recall and Messaging" @DuaneVaran
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Check out @DuaneVaran and @ArtieBulgrin today at the @_MediaFusion Media Insights and Engagement Conference. https://t.co/3XOiWtQtlt
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We hope you're bringing in the New Year with loved ones. We will meet you in 2018!
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How To Create Your Visual Marketing Strategy | https://t.co/xpfJRn31lS
#neuroscience #neuromarketing #visualcontent
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Christmas Countdown - Day 12: Did you know all forms of content have their own unique brain signature - a Neurostate™. Matching the Neurostate™ of a TV commerical with that of a TV programme can increase memory encoding response to the commerical by 25%. #neuromarketing #brain
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Social media has become popular among brands and in #mrx for providing access to ‘authentic’ conversations. But online and offline sharing work very differently, writes @bronwen_morgan
https://t.co/tjf7j3Bkv8
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Emotion monitoring is getting more and more covert... https://t.co/yR924zMSTX
@PaulEkman
paulekman.com
When it comes to online privacy, even your emotional reactions to what you see and do online can be analyzed. Learn how your behaviors are being monitored.
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Check out @advertisingweek today for a replay of our fascinating research done with @kargo. https://t.co/FZgrXzyyGo
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