The final word with Gilles Chetelat and Stéphane Dugelay! #intothemics

“56% of marketers feel they are missing data to improve.their marketing campaigns and sales conversions”. So, our question our media panel: "What are the use cases of data collaboration in 2022?" TV Broadcasters x Brands & Retailers x Telcos #intothemics

Let's talk about the end of third party cookies .« Only 23% of companies have a post cookie targeting.solution in place. 54% of US marketers admit they are only somewhat or not very prepared for the new digital advertising reality. » #intothemics.

"Content is King and Data is Queen" #intothemics.

The first question to our media panel today is about Big data : "Can you give us a defining figure about big data challenge?" #intothemics

Time to hear and learn from our second panel of the afternoon: Philippe Boscher, head of digital, data, research @TF1, Thomas Bremond, MD Europe @FreeWheel, Barry John, head of Sales @Channel4, Arnaud Lutellier Head of Data @canalplusgroupe!.

Last quarter of 2021, Amazon marketing services made 9.7 billion dollars. Retail media counting for around 15% of this revenue. So naturally, a hot question for our panel is "How do you see retailers able to leverage their data assets to compete with Amazon in Retail Media ?".

The next question for our panel "What are the trends you see in the use of data in the funnel from acquisition to retention ?" #intothemics

First panel today with Mathieu Dodergny, CTO/CDD @valiuz_fr and Pierre Harand, Partner @55FiftyFive5 ! “What impact have you observed from the COVID situation on the retail business?” #intothemics.

Let’s start with the first question of the session “How to make sense of marketing in a fragmented communication field ?” with Stéphane Dugelay #intothemics

We ready to get #intothemics !

[mediarithmics event].On the 11th of May mediarithmics'll hold a terrific event in Paris for data centric companies. No best occasion to meet with the best retail and media players (@TF1,.@canalplus, @Channel4, @valiuz_fr) and experts (@55FiftyFive55, @FWCouncil).Register here⬇️

As a free millions-readers publishers, how can you leverage new revenue sources with your first-party data?.With the upcoming end of third-party cookies, major North American publisher La Presse found the way. Download the case study:

Hi there! It's been quite a while. we were working on a new website: How do you like it?.Thanks again to agency for this awesome work!.#TheNextGenCDP #MeetUsThere.

A big thanks to Retailink's team for the invitation and another congratulation for the release of MyRetailink!.

"Insights must be the very first starting point of any media activation plan. To generate them, we need a flexible solution, able to collect and consolidate all of our data sets" says Grégory Mialhe, Head of marketing and communication Retailink by Fnac-Darty.

"Legal and technological recent global evolutions brought new challenges for data science teams and marketers. With Retailink, we established a complete setup to address them".

"Fnac-Darty collects a massive amount of both online and offline data from dozens of sources. It needs a proper data marketing stack to be transformed into successful activation" says @gregfremiot, Chief Revenue Officer of mediarithmics.