Really enjoying @valswisher at the @ContentSeattle meetup on personalisation. "New tools + crap content = expensive crappy content"

I learned the hard way. Rolling out a CMS for an omnichannel content strategy requires a new way of thinking. A content model should provide meaning and context. #contentmarketing #contentstrategy #digitalmarketing #cms

Just settling in with @jrc_collins at the @MelContentStrat for a chat about content engineering. What is the diff between content design and content strategy? I thought I knew, but now...

”I’ve seen organisations spend hundreds of thousands of dollars on customer journeys that only end up on somebody’s office wall in a skyscraper... You have to be able to execute” @kpnichols at the @ContentSeattle meetup🙌

“We have an opportunity now that we are remote, we should be unlocking doors” Candi Williams. What a fantastic point ♥️#Confab2021 #inclusion

Kristina Halvorsen is on 🔥 at the @sydcontentstrat "selling to people's pain or making them feel like rock stars" is how you make the case for content.

@rooreynolds @leisa Love @leisa / SC

It's time to talk less and listen more. These words are from Aunty Geraldine Atkinson, a proud Bangerang/Wiradjuri woman, & Marcus Stewart, a Taungurung Traditional Owner. Together, they chair @firstpeoplesvic. Black lives matter. And black voices must be heard.

This is so powerful

This is also an example of beautiful content in a crisis. Full of empathy, written in plain language and easy to scan. Lovely.

This so accurately describes my work life...

The FT says the small government orthodoxy of the past several decades is done

Media release: Scott Morrison must introduce a wage subsidy to keep Australians in jobs and out of unemployment lines. #auspol

Terrific post. Tons of insights and ideas for tackling this issue. 👏👏👏

https://t.co/vf8rW7lje5

tech is just two men saying acronyms back and forth to each other until one of them says "IPO" and evaporates

1. Talk to your users 2. Prioritize their tasks 3. Collaborate 4. Test 5. Repeat https://t.co/gV3HwxauLV

Content strategists need to embrace the challenge of maturing content practices from within their organizations.

Cover Story: In China, the concept of “social credit” has hit the mainstream—where your purchases, activities, and even your mistakes get tallied into a score that quantifies your reputation https://t.co/fFWmij2sNz

Sandra de Castro- NAB CMO: NPS is not a score, it's a culture shift. #adobesymp http://t.co/UHWGnKkNc5