Why are country-specific #YouTube #creator campaigns usually a bad idea? Because they ignore the nature of most creators’ audiences, causing you to miss out on many opportunities.

Why creators can be crucial for your game: 33% of players discover a new #mobilegame through #YouTube videos. For on how players discover new mobile games in 2022 and beyond, check out our blog post or get in touch with team at #PGCHelsinki!

Part 2 of our Matchmade Deep Dive series is out. This time we look at how mobile shooter games promote themselves on #YouTube and other channels. #youtubeinsights #creatormarketing #youtube #creators Read more in our blog:

#Gamescom has kicked off. The opening night seremonies featured an incredible lineup of more than 30 #games. From the Pinocchio-themed soulslike (🤯) @Liesofp to the classic Monkey Island franchise #ReturnToMonkeyIsland, here are our favorites. https://t.co/EZ0W98L1Dc

#Gamescom kicks off soon! Looking forward to meeting customers, partners and everyone else to discuss the latest trends and strategies in #creatormarketing, #useracquisition and more.

Biggest #influencermarketing mistakes part 3: Assuming that working with big creators only is the best way to acquire new users for your #game. Learn why this might not be the case: https://t.co/ac7JafXJFf

Can you scale creator marketing budgets 10x while improving user acquisition results? See how Yahaha was able to do it at https://t.co/kheCaNR3Qe #useracquisition #creatormarketing #gaming

Are you following #influencermarketing “best practices” floating around online? See why you probably shouldn't:

Biggest #influencermarketing mistakes part 1: Thinking influencer marketing does not work for user acquisition as well as social and search ads do. https://t.co/ac7JafXJFf

What are the biggest trends shaping the #creatormarketing world right now? Here are our observations based on working with numerous brands and our network of more than 15,000 creators. https://t.co/ukAp7xQ5lA

How are the biggest game server hosting providers promoting their offering on #YouTube? Turns out approximately 50% of the brands leverage creators in their marketing. Read more in our blog: https://t.co/Vse0p6Wy1W #youtubeinsights #creatormarketing #youtube #creators

With more than 2 million apps being published every year, the app and mobile game markets are becoming ever more cluttered. So how do players discover new mobile games? Find out more in our blog: https://t.co/l5rZtzkUdz #useracquisition #appdiscovery #mobilegaming

What is the optimal #YouTube #strategy for #useracquisition during the summer? Our blog post discusses how YouTube viewership behaves over the summer and why it might actually be one of the best times of the year for acquiring new users. https://t.co/vWNuEXYcg8

One of the biggest improvement needs we see in #creatormarketing in the app space is that marketers should use mobile measurement partners (MMPs). Together with @AppsFlyer we explore why this is the case, and how you can easily get started. https://t.co/5e052hYYgk

Want to find out how companies in different industries promote their offering using YouTube creators? This time, we look at game server hosting companies such as Nitrado, GPORTAL, and many more. You can find the free, open report in our blog at

Traditional TV viewership declines during the summer months, but does YouTube follow the same trend? Turns out it's the opposite: summer could potentially be one of the best times of the year for user acquisition using Youtube. https://t.co/vWNuEYfNEI

At Matchmade, we don’t even look at subscriber counts when calculating sponsorship rates — here’s why. #creatormarketing #influencermarketing #creators #youtuber

Hot topics for user acquisition in 2022 from App Promotion Summit London: https://t.co/ZtX5dwrrUw (via @matchmadetv) #APSLondon

We are absolutely thrilled to have won Best Influencer Marketing Agency at @MobileGameAward A big thank you to our creators, clients & the Matchmade team for making this possible 🥳 & shout out to @PGConnects for organizing such a wonderful event! https://t.co/t7uTS56WAa

We are delighted to announce that @matchmadetv are the winners for Best Influencer Marketing Agency at the #MobileGamesAwards! 🥳️ #mobilegaming #gamedev