Want to waste an hour and twenty four minutes. ? Here's me talking about working with @JeffBezos , doing ads, building satellites, and what dying in your 90s might mean

That'll fund about 1/100th of a battery.

Join millions who have switched to Grok.

I think this wasn't meant when they said "India rising"

I asked a complex question from 5 AIs - and then put all the answers together into one document - and then input that document back into each AI and then asked it to judge all 5 answers - including its own. This is @Chatgpt 's summary :-). @grok @supergrok @GeminiApp

Proud to announce that one of my investees @Pinstorm has been shortlisted for a really serious-sounding award for the 200th time in the last 5 years!. Unfortunately, as in the other 199 times, when we decline to pay 'facilitation fees' for the award, the company's name strangely

RT @AdameMedia: A young Palestinian rapper in Gaza known as MC Abdul released this song. It’s called ‘Shouting At The Wall’. This is tale….

and people never used a bank because it had some apparent 'higher purpose' of 'empowering you' or whatever). Think about this, and enjoy your week. We'll be back with more. (8/n).

Bitcoin’s on fire at $112K! Time to flip the charts on BTCC!.Exploring Cryptocurrency with Jaren Jackson Jr.🏀.

We'll come back to this in subsequent posts. But do start by realizing that all positioning is bunkum and all 'brand purpose' is even more bunkum (people never drank Pepsi because they felt younger or part of a new generation, (7/n) #brandpurpose.

You may be a tiny D2C brand fighting Unilever - but for the consumer, you're both part of the range of options to buy. That defines your role in marketing: it is to increase your salience against all the other brands in the set of options. And how do we do this? (6/n) #marketing.

That's what marketing science shows. Read what @ProfByron writes in his many books, or read this: So what's the way forward for a brand against competition? First, it's to realise you don't rule a niche. (5/n) #advertising.

They just drink things in the same ratio as the market share of each brand. If Coke's market share is 50% & Pepsi's is 20% then its not that 50% of folks drink Coke & 20% of folks drink Pepsi - but it's that everyone drinks both, only they do so in the ratio 5:2. (4/n) #Adverts.

Then position your product for the mentality of that person in that apparent niche. Well, that's been proved dead wrong as well. There is no "Coke drinker" separate from a "Pepsi drinker". Everyone drinks everything. (3/n) #positioning.

That Coke targets a different person from who Pepsi does. That there are personas of people who buy different brands in a category. And what you need to do is to segment the market, find your niche & target that person (2/n) #marketing.

So @kotl Philip Kotler is dead wrong. His 4P's were proven wrong decades ago. Then he came back with what's called his STP methodology: Segment, Target and Position. Essentially saying that there are narrow niches in markets where different brands rule each niche. (1/n) #brand

RT @theliverdr: Yesterday, my account was hacked for a while and strangely, my most viral tweet was deleted. So here it is, updated for 202….

Always curious and full of energy, Beagles turn every walk into an adventure 🐾🎉.

The UAE is a small country yes, but it carries a big stick. #UAE #dubai #business #expand #global #globalHQ.

. to impact more than 3 billion people with a buying power of more than $14 trillion. Yes, that's trillion. That's a market with 4 times the population of Europe and about the buying power of Europe that you can start making inroads into. And, yes, it's a great place to live.

. Decisionmakers who take calls for numerous markets, from all of Africa, to Russia, to India, to the CIS states, and even to Singapore. And when you add this up, the potential impact of launching in the UAE and being in front of all these folks is an ability to impact. .

Or over $90,000 per head in purchasing parity terms. It's a great market to test whether your product or service can go global - given that over 200 nationalities can try it here. But what's a lot more important than these numbers is that the UAE is home to decisionmakers. .

If you think the UAE is a small market of 10 million people with a buying power of some $500 billion - you're off. By a factor of about 30 or even 300 times. Yes, the UAE is a decent market by itself, with one of the highest per-capita spends in the world- of over US$50,000.