In my fun conversation with Crissy Connor on The Visibility Impact Podcast, we covered why running ads solo can stretch your time, risk setup errors, and waste budget. #ppc #paidmedia https://t.co/1QAYXbBgTD

Most paid search strategies ignore the middle of the funnel. That’s a mistake. It’s where buyers are deciding who to trust. 3 AI-powered PPC tactics to win this stage: ✅ Predictive audiences ✅ Dynamic creative ✅ Mid-funnel remarketing Full article: https://t.co/HId7W8IAfC

ICYMI: The Strategy Gap: Social Video Is Not PPC Video. via @LisaRocksSEM: https://t.co/ViA3OvFFzJ #PPC #PaidSearch #SEM

The Strategy Gap: Social Video Is Not PPC Video. via @LisaRocksSEM: https://t.co/iNmHi2vMVx #PPC #PaidSearch #SEM

The Strategy Gap: Social Video Is Not PPC Video. via @LisaRocksSEM: https://t.co/UocN5eUaUB #PPC #PaidSearch #SEM

Time is a rare earth element. You can’t manufacture more - you have to mine it from somewhere. I built AI systems that gave me back 13 hours a week. That changed my approach to time management. My latest on Substack: What I built, what/how it saves: https://t.co/qNz8krh9Wd

How To Use Paid Search & Social Ads For Promoting Events. via @LisaRocksSEM: https://t.co/OLm0g7Pcnr #PPC #PaidSearch #SEM

Event ads = underrated. Got a webinar, launch, or open house coming up? Don’t just “add a date”. Run a real campaign. I break it down in this new piece for @sejournal: How To Use Paid Search & Social Ads For Promoting Events Link + strategy: 👉 https://t.co/pjGOJHkE0n

How To Use Paid Search & Social Ads For Promoting Events. via @LisaRocksSEM: https://t.co/uHR1FjIyEu #PPC #PaidSearch #SEM

Speakers and final program of #adwexp-25, the #PPC event of the year in EU. More than 170 attendees have already secured their spot in Bologna on October 2-3 (people are buzzing, seats are going and savings too! :-) #GoogleAds #MetaAds #LinketinAds #Conv…

Ps- Add this podcast to your list for unscripted SEO insights 👉 The Unscripted SEO Interview Podcast : https://t.co/BKxLLWuVO5 hosts: @JeremyRiveraSEO and Keith Breseé @TheMajor_eth

AI is my assistant and MY thinking partner. 🧠 It helps me ask better questions, act faster, but it doesn’t replace strategy. That comes from 20 yrs of experience. 🎧 From my convo on The Unscripted SEO Interview Podcast: https://t.co/om9LsnY6oq #AIinMarketing #PPC #GoogleAds

Top ways to ensure your content performs well in Google's AI experiences on Search #googlenews #feedly

Want better ads? AI isn’t enough. Tools can’t think for you. Real performance comes from combining: 🧠 Human strategic thinking 🤖 Platform AI 🛠️ External tools Broke it down in a quick clip from Marketing in the Age of AI with Emanuel Rose Full ep: https://t.co/a20Z1Bfb7O

🚨CTR is not the metric that will grow your business. AI is reshaping how we measure digital ads. ➡️ Engagement Value Score ➡️ Predictive performance modeling ➡️ Customer LTV Breakdown of what really drives ROI. 🔗 https://t.co/R2OHCcwu0d #GoogleAds #PPC #DigitalMarketing

The most comprehensive & detailed recap of #GML25 found up to now https://t.co/0UFcOSsTq2 #ppc #GoogleAds

I’m speaking at Hero Conf + brightonSEO in San Diego this September! Free ticket ballot opens TODAY, May 21 at 12pm PT. You could win a single-day pass. Free Ticket Application 👉 https://t.co/IFrIXyudLz #HeroConf #brightonSEO

Advertisers want a magic button. AI Max for Google Search campaigns feels like one, but strategy still matters. Even the best automation needs strategic inputs. Will you test AI Max? #GoogleAds #PPC #DigitalMarketing #AIinAds

Ad budgets shrinking? Don’t ghost your audience. In slowdowns, visibility = opportunity. 🟠 Lower CPCs 🟠 More buyer research 🟠 Less ad clutter Watch my convo w/ Amy Wilkinson 🎥 #PPCStrategy #DigitalMarketing #GoogleAds https://t.co/966BSBbLog

SEO Vs. PPC: What's The Best Strategy For Your Business? https://t.co/D7nsMiW3U5 SEO builds long-term traffic and authority, while PPC offers instant visibility. Consider your goals, competition, and resources before deciding. #DigitalMarketing #SEOvsPPC