Alexis W.
@lextakesthecity
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Digital Marketing Girlš± | AKA | TSU | Memphis to LA š©· (thoughts are my own)
Joined February 2017
Skims just premiered their first ever tv ad commercial during the Academy Awards pre-shows on ABC and E. I was able to catch it and I must say the attention to detail and creative direction is unmatched. Want to share some of my initial thoughts below. ā¬ļø.
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All Forever 21 needed to do was revamp their clothes to fit the current days aesthetic and stop selling shirts that said ātaco tuesdayā but no they didnāt want to listen. RIP my girl.
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Tipping culture has become horrendous. No, I am not tipping the barista because they made my ice coffee the way that it should be made. Tipping culture is for servers and other workers that donāt make their full pay and survive off tips. Is everyone okay?.
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Bitch Iām attractive š«¶š¾
I met Kendrick Lamar tonight.
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Sexyy Red is the āhood aestheticā that everybody else has been trying to emulate for decades now.
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I really feel like this is going to be a transformative year for me in the best way possible.
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@miran_datruth No, itās literally outrageous. Nobody comes to the label and tips me for doing my job.
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That guy Deante from the Grits and Eggs Podcast might be the one man that actually deserves a mic. He got something to say fr.
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Manifest the life you want. Manifest the life you deserve.
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Leon Thomas is such a refreshing voice in the R&B space, this album is 10/10. Iām making ā Yes It Isā my personality for the next month, thank you.
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The fact that Pooh Shiesty on Jimmy Fallon rapping a song about getting it back in blood is . iconic.
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Legit have not experienced an ounce of romance or anything this entire year. I feel like a robot fr.
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And a family home at Marthaās Vineyard.
i need a friend with with benefits, NOT SEXUALLY, iām talking abt someone with a BOAT ā¦ā¦.
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We should have gatekeeped hip hop. Thatās one hill Iām willing to die on gladly.
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Also, real ones know that Leon has given us 3 amazing albums NOT just two. š
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Leon Thomas is such a refreshing voice in the R&B space, this album is 10/10. Iām making ā Yes It Isā my personality for the next month, thank you.
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Iām going through Morris Chestnut edits on TikTok and my my my. Still believe thatās one of the finest men to ever walk the Earth.
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You do not have to give every single mean spirited opinion that comes to your mind on social media.
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@briathebosss My point was tipping culture and the economy is horrendous, less so about an actual baristaā it was just an example!.
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7 Minute Drill still hard, idc what yall talking about at all.
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J.Cole really made me feel like I could do anything, I use to listen to these projects a lot when I was trying to break into the music industry. When I felt like giving up, I would turn Cole on and get motivated. Thatās why I started working in music fr.
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I love this music shit because you get to be a fan of an artist that nobody knows and then 5 years later everybody sees what you been saw.
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I think relationships rather platonic or romantic are missing consideration.
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Artists: Just cause a song is old to you does not mean itās old to your fans or the billions of fans that have never heard of you before. Promote your song like youāre trying to make 1 billion new people listen to it.
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Funniest thing is that I was at this party last night and I can confirm that LeBron knows all the words to the disses. š.
Savannah James turning up to Kendrick Lamar's 'Not Like Us' last night šš„š„š„
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An artistsā career is just really made up of small things going right and alot of things going wrong and then a lot of pivoting in real time and then in between that is where the magic happens.
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Itās either the label failed you or youāre an industry plant. No in between.
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This was our event last night that I casually helped execute. No biggie.
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My old ceo use to always talk about how he liked signing artists that played a sport because they have a different type of discipline from the average person.
Ryan Coogler's learnings on the football field helped him become one of the most profound filmmakers today š¤š. (via @allthesmokeprod)
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And yāall hate her for that bad, but when āāāā dress like that and try to act like that itās attractive to yāall? Say you hate dark skin ghetto women and go.
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@_HYPHYWIFEY Itās not weird at all, he has a massive kid audience people just haters š.
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This shot of Kordena is so Insecure coded I canāt š
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As a victim of police brutality by a black officer, I want yall to know that once an officer feels inferiorāthere is no going back. You will either be arrested or killed for absolutely nothing but a bruised ego.
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Idc Iām obsessed, theyāre bringing back all the feelsā PDA, romance, and just fun relationships not consumed by toxicity. Iām trying to figure out how I can get them a check and work with them!.
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Iām so sick of these artists being scared to drop, what happened to taking risk? What happened to doing it for the fans or love of music? Everything has become too much about the numbers.
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She so good at social media, yall could never make me hate her. š«¶š¾.
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The fact that TikTok has dethroned Google as the worldās most visited website is NUTS.
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Yāall, my company just called me with a fat ass end of the year bonus and a raise on top of the new raise I got this November and I could really cry. I worked my ass off this past year and living in LA is not for the weak. š.
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Nothing kills your spirit more than working in the music industry.
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Man I canāt even begin to describe what this mixtape meant to meā thank you!.
This is a very special moment for me. Been waiting patiently for this day, like a lot of yall have. I wanna say Thank you to everybody out there that kept these projects alive, even during all the years they were not on streaming services, especially this project right here.
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Jack Harlow is playing this game very smart by adding CITY GIRLS on his tour. Yeah heās coming for the black women as he primary fanbase.
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Iām so hell bent on creating a better life for me this year.
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Okay so I get my hair done alot and yall know the salon always got the best music right? Itās because they use Pandora and since Iāve been getting my hair done Iāve started listening to Pandora more. I think Pandora should partner with hair salons and do an activation.
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Finally saw Jazmine Sullivan in concert for the first time and like Iām speechless. She is not human. šš
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I really love this āYeah Glo!ā record and Iām from Memphis so hereās how I would keep pushing this record digitally. ā¬ļø.
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I donāt think anyone actually is paying close attention to how much covid changed the world we live in. It changed everything.
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Next year Iāll have an artist performing at Coachella.
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Artists and teams want to skip steps, and thatās why you donāt have a fanbase.
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So if playlisting is dead and TikTok doesnāt have the effect it did 2 years ago, whatās next?.
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Okay we need to talk about Miles Canton because his voice moved me. He is the moment š£ļø.
This being Miles Catonās first role WHEWWWW! . He blew this out of the water, and Hollywood needs to be knocking down his door with offers. #Sinners #SinnersMovie
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If youāre an artist, and you have a unique way you look or way you perform/rap/sing make sure youāre leaning heavily into that thing. Eat, breathe, sleep doing that thing bc itās always another artist that will come and do that thing and get rich off of it bc you didnāt.
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Idk about yāall but I feel very inspired and also at peace about whatās next for me. #InsecureHBO.
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Over 75,000 tracks are now uploaded to Spotify everyday. Which is nearly one per second. As an artist what are you doing to stand out?.
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Jhene really made a song about her ex husband saying that she will get him touched and then made a whole music video of her chilling with all the rolling 60ās crips on a chill Saturday in LA. And she been living happily ever after with Sean since lmaoooooooo.
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Nobody talks about how hard it is following your dreams. Leaving everyone you love and being miles away for years is heartbreaking sometimes.
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Pretty sure I can manifest anything I want out of this life so idk why I be tripping.
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I think the artists that will win in the next four years will be the artists that are providing hope or an escape.
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I will continue to say this until the day I die, men dismiss womenās feelings on a daily and label it as us being bitter or overreacting.
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Yāall know outside of identifying talent that A&Rās jobs consist of a ton more right?.
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Iām getting everything that I deserve in 2020. And I mean that.
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I just think as a society we have moved past the idea of working.
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My goal/dream is to work with artists that make you feel something. I want my legacy to be tied to that and that only.
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I use to tell my artists nobody cares until everybody cares. Itās our jobs to make people care.
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For all my artists, one thing Iāve truly learned in this industry is that hard work beats talent every time. You can complain about being talented or you can actually go work.
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How can you be a woman and think this is remotely okay? Seek help.
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Drake said "901 Shelby Drive look alive" and I want y'all to know that's where I stay in Memphis. So basically he knows me and we know each other. āš¾.
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Club Culture is dead because when they introduced sections it took dancing out of the equation. Dancing is what is missing from club culture, if we start to dance again clubbing will be fun.
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I listen to my artists unreleased music on my long drive to work and come up with brilliant marketing ideas.
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Superstar would like to fight.
Ursherās best song is either āBurnā or āThatās What Itās Made Forā. those are the only options. Iām not arguing.
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Here yall go ā„ļø
When that Creole Lady sings II HANDS II HEAVEN tonight, I need that footage express shipped to the TL.
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This is about to be a crazy year for me. Very transformative, I can feel it. Itās already happening.
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Whew, my daddy is once again cancer free. Thank you God.
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Yāall really got to learn how to properly court a woman or get off my line. Itās so simple.
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Me and my homies really doing everything we said we would do. Glad to be going it with this bunch.
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Yāall will never understand the love I have for this man. Thank u for saving my life @JColeNC. Itās so much more I can say but I just want to live in this moment 4ever. My hard work got me to this moment. My sacrifices got me to this moment. I thank God for this moment.
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Somebody told me one day that having amazing marketing ideas for a big artists doesnāt matter bc anybody can come up with that but having amazing marketing ideas for someone that nobody knows makes you a good marketer.
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Iām going to say thisā a lot of these playlists and music platforms that were once known for breaking artists are insanely REACTIVE and unimportant because they are not taking any risks and more importantly are out of touch with the current music landscape. DO BETTER!.
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Stop getting 20K followers and thinking that you now can host a womenās conference on how to be a business woman. Some of yāall just have a lot of followers + are out to take these young girls money. Itās a shame bc these girls actually look up to yāall and yāall are crooks.
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I might be a BeyoncĆ© stan now. I just revisited her album ā4ā and it just put me in the best mood ever.
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I want every developing artist to listen to me when I say thisā you are not Playboi Carti, please stop trying to be mysterious and actually really push your music with good marketing. ā¤ļø.
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If I was an artist right now in 2024, I would only sign to an indie label. No majors.
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My ongoing goal is to destigmatize the concept that women can not be professional and fun/sexy/etc. We can be both and itās up to men to learn how to treat us as such in the workplace, etc.
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I feel like people get in the music industry and forget weāre all just fans. Iāll never stop being a fan, thatās what got me here.
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I think Iām really good at finding artists, but my goal is to be good at developing them.
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Also, for my Cole fans āFriday Night Lightsā is coming to Apple Music. He confirmed last night.
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I remember when yall said Glorilla fell off, yall so quick to move on from an artist and thatās what I hate about the new aged consumers. I want yall to go to the studio and try making back to back hits.
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The music industry most likely probably has 4-5 more years out of me, and then I plan on getting a low stakes job or just pivoting in general.
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New music consumption in 2021 was down -15%. Songs 18 months or older make up 74% of total listening consumption. So if your music isnāt popping at this moment, donāt give up.
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I really canāt believe this many people voted for this man AGAIN. People are just inherently evil and no one can tell me different.
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We keep talking about revisionist history and Iām stuck on yall acting like Drake isnāt the voice of an entire generation (millennials to be exact) and has been for the last 10 years.
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