If you retweet me a unicorn will come to you in the next 24hrs bearing magical gifts. #FinePrintNotReally

I did a thing in Iceland. Well, Mother Nature did a thing, I captured the thing she did. A7Riii + 14mm f/1.8 GM - #AuroraBorealis #photography #iceland #SonyAlpha

It is astonishing how predictably @Verizon / @VerizonSupport is at making me loath trying to simply upgrade a phone. As if spending money I don't want to spend or feel is a reasonable value isn't bad enough.

Sure. Sure. I could use advanced settings, IDE's, or personalized controls in alternate interfaces, but... really? In 2026, despite overwhelming evidence, the standard interfaces, can't take the hint?

Has anyone done a study of how much time is lost, out of the time that is saved, to repeatedly instruct LLMs not to use the em dash, add controls that are ignored, and control + F through documents on the em dash alone? It has to be staggering.

Ahem. @AnthropicAI Claude - "Want me to draft a..." I want you to STOP using em dashes! Everyone on the planet that uses you wants you to stop. Your insistence and over-use has ruined its legitimate use. I will not use anything, as is, that has an em dash in it, correct or not.

Hey @Office I never, EVER, want to save to Onedrive. The lengths you go to make this happen, further push people away from it. I don't need a new interface for saving. Extra hoops to waste my time. It is astonishing that such brilliant people cannot figure this out.

I stand by my sardonic remark.

More do as we say, not as we do from @Google. I can't help but hope going from a specific 3D printer content to Samsung phones, would not past HCU, Google Search Quality Raters Guidelines, etc. 🤔 It's almost like their business objectives are important motivators. #seo #ai

Want the full slide deck? Comment "Deck Me" and I will DM you a link. *must be following*

7 - Being useful to your audience isn't a trick or a trend. You still need to solve people's problems, answer their questions, evoke emotion (carefully), and entertain them in the process.

6 - Things are changing, just like always, best be learning and reverse engineering what is happening, again.

5 - The journey doesn't look like it used to and the percentage of people who will never actually visit your site before, during, or after purchase, will grow as agents become ubiquitous.

4 - You WILL use AI, even if you never open an LLM chat. Sorry. It's getting baked into everything. EVERYTHING!

3 - People are simultaneously over-hyping the weight, guessing the weight, over-generalizing the weight for all, and are completely asleep at the wheel while veering towards a cliff. Early adopters are, early. Late adopters are screwed.

2 - Your website STILL has two audiences. Humans and bots. Optimize for both.

1 - Your website is still the only source of truth YOU OWN & CONTROL... for now. ☝️ (If it can be suspended or closed by another entity, you don't own or 100% control it, like business listings or social properties. That doesn't mean you can or should ignore them.)

I'm not into predictions, but I will repeat 7 observations I mentioned at the #Zenith2025 conference back in April that are holding true. #seo #aiseo #aeo #eieiseo

Like... why @Google / @GeminiApp? Why isn't this a hyperlink directly to the tool? Yes, I've used it for years and have a bookmark, but content FOR THE USER would make this a dang link. Do as you say.

5 - Stolen, plagiarized, &/or insufficiently transformative content that doesn't respect creators, copyright, or fair use. I.E. pretty much every freaking LLM. Particularly Google. Because it works or in this case is what people want, doesn't make it right.

4 - Walled gardens, trapping users, and/or hiding citations & sources. *Cough* Google. You are the epitome of do as we say, not as we do. You clearly do things for your gain, but smack down & speak ill of those doing the same.