klew, n. (archaic, Middle English) a ball of thread, yarn, or cord wound into a spherical form; specif., such a ball used to guide one’s way out of a labyrinth (as in the myth of Theseus and Ariadne)

How Threadlinking works: PostToolUse hook fires on Edit/Write; logs file to pending. Claude links them to "threads" and saves conversation snippets via MCP tools. JSON store (~/.threadlinking) maps files to decision context. In subsequent sessions, Claude queries for context.

How its scaffolding looks in the terminal:

The latest in information architecture tooling from Klew Studio: a context preservation tool designed as Claude Code native. We can set this system up custom for businesses as well.

For technical hiring ARGs, we don't do stereotypical puzzle hunts. What we design is more like narrative-wrapped technical challenges and portfolio-building experiences. This means a longer turnaround for recruitment, but the quality of our Talent Network will speak for itself.

There's a gap between a user's intent and the interface's response. When an interface actually "gets it," there's an invisible relief. The user often doesn't realize they're relieved, but that is what made for the "good experience." It's a form of Recognition.

Klew is still seeking pilot clients for custom ARGs for technical talent validation. We design a storyline and realistic testing environment with puzzles and challenges that validate skills in software engineering, data science, and AI engineering. DM to learn more.

Open Secret: If you play my game, we're gonna end up forming a Metalabel together.

We did this 😏

Check out this proof of concept project we're working on with Marianne:

Experience Design is a useful shake-up here because it works with different material. It uses structures, pacing, emotional design, the quality of attention something demands. These things influence behavior, but they're much harder to instrument.

We observe this in data-driven marketing. You run every optimization, test every variable, follow every best practice for a logical approach. It works great for a while. But at some point, the improvements slow down, and there's eventually a plateau.

When you keep applying the same logical approach to every problem, you eventually clear out all the problems that respond to this logic. What accumulates over time are the ones that your "logical" process alone can't solve.

In "Alchemy," Rory Sutherland shares a kitchen hack: if you want a dishwasher-proof kitchen set, just put everything in the dishwasher. Over time, all that's left is what's dishwasher-proof. He uses this to talk about problem-solving with logic:

I'm building an ARG that's also an experiment in decision-making architecture. The collaborative pathway will test SME-based decisions vs. consensus engine vs. distributed coordination. Output: a Metalabel + research on what enables creative collaboration. DM for pitch.

If you're onto something early, you need people with the eyes to see. We see you.

Or initiated into an elaborate and immersive recruitment/talent validation game.

Top technical candidates are pattern-recognizers, puzzle solvers, and investigators. Instead of interview performance theater, you could be engaging their actual problem-solving instincts. Klew designs custom ARGs for talent validation, curated for your technical hiring needs.

4/ Our name is also a hint at our core specialty: ARG design. The word "klew" eventually gave rise to the modern word "clue"—a piece of evidence that leads one toward the solution of a problem.

3/ We work across every touchpoint (physical, digital, and social) to create meaning that improves engagement, deepens connection, and drives measurable outcomes.

2/ At Klew, we design throughlines that connect moments, media, and contexts into coherent and meaningful experiences. Good Experience Design gives participants cues that create a sense of continuity, so they can navigate with agency.