Kevin Lee
@kevinleeme
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Co-founder, immi. 10+ years in tech as a PM & VC. Now reinventing ramen to provide world nourishment. Acquiring wisdom and teaching everything I know.
San Francisco
Joined December 2008
1/ Today we announce immi, a food brand we've been working on for 18 months. @kchanthasiri and I spent the past decade in tech and started over by learning the food industry from scratch. Here's why we're doing this, the $42bn food category we're tackling, and where we're goingš
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Every weekday morning, I get a magical 5 minute window taking my toddler to daycare. I jog him in his stroller down a small hill so the wind hits his face. He thinks itās a roller coaster. He shrieks and laughs. I laugh harder. I make dumb rollercoaster noises. I forget that
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Got asked 3 times over the past week at separate dinners and a housewarming if my company was a āside thingā alongside a full time job. Love this question because: 1/ We have so much work to do to make immi more well known. 2/ Weāre working on something crazy enough to not be
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A lot of you have never had to sleep in your car, and it shows. The idea is not that $250 compounded is going to make a life-changing impact on its own. Optimistically, that money could grow to $1,400 over 18 years, which isn't enough to do much. What it does is teach children
$6.25 billion. 25 million children. $250 each. Susan and I believe the smartest investment we can make is in children. Thatās why weāre so excited to contribute $6.25 billion from our charitable funds to help 25 million children start building a strong financial foundation
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Thousands of first-time homebuyers purchased a home this year thanks to our HomeReadyĀ® mortgage. Find out how.
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Thereās an overweight guy at my gym who used to come in with 2 of his buddies to workout daily. After a few months, one of them disappeared. Then his last friend disappeared. But I still see him coming in daily. Told him one morning Iāve been watching his progress and think he
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TSA agent in Bentonville, Arkansas just stopped me because of my immi sweater to say he loves our ramen and buys it from Target weekly. This is why I love consumer businesses!
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Love this format. At immi, both co-founders have done a form of this weekly e-mail to our team but we also require weekly e-mails from every single team member. Our format is borrowed from Meta which is a HPM: highlights, progress (against projects/goals), and me (anything
Investor @gokulr recently had a great post about the value of weekly founder/CEO emails to the company. I've sent a Sunday night email to the various teams/companies I've run every week since 2006. Here are some things I learned:
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Whether you're seeking income, managing risk, or expressing a market view, Cboe Index Options provide versatile tools for every trading strategy.
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Wife and I are fairly confident we're done with 2 kids so for peace of mind, we recently started estate planning. We want to create a system that rewards agency and reduces entitlement so we're looking into a few different models for passing everything down. There are existing
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Increasingly seeing a number of legal firms using AI to easily comb through court cases against big tech, rallying together thousands of clients to file individual settlements, and forcing big tech to settle for hundreds of millions of dollars of which they can keep up to 40%
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Wife and I started proactive couples therapy this week. We enjoy investing in our relationship via monthly life dinners and money reviews so this felt like a natural extension. Went into it with 0 expectations and 0 discussions around what we'd talk about, but great prompting
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Your Jeep deserves more than just a traditional lift kit ā it deserves an AccuAir Dynamic Lift Kit. Follow for updates.
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One of the hardest things Iāve learned about brand building is how to intentionally create a brand universe thatās aspirational by design while providing meaning, desire, and identity. These universes usually start from what founders personally care about. The tricky part is
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Just finished 529 annual contributions for both my kids and I clicked submit with a prayer that at least one of them exhibits Thiel Fellow like qualities.
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Had a talk with a close friend who is due next week for her first baby. She was nervous about losing her freedom, one of her most important values. I offered the only wisdom I had from the other side: Yes, in many ways you will lose your freedom once you have kids. Itās no
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As an extrovert, I think Iāve met enough people to be able to gauge whether someone is a giver or a taker. A simple method for identifying takers is to have a conversation longer than 15 minutes and see whether that person asks any questions about you.
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All-in-one solution - Org invites - RBAC - Subscription billing Clerk helps your SaaS grow and monetize faster.
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The best inside jokes are the ones that have evolved so far from the original joke that no one even remembers how it started.
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You likely have people on your team that have been consistently *right* most of the time. They tend to push for a particular decision/path and turn out to be right over the fullness of time. Let's call them "Ingrid The Instinctive" (made up name). A lot of this is often not
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Ramenās having its Liquid Death moment š @kevinleeme, Co-Founder of Immi, joined In The Money to talk about rebuilding one of the worldās most iconic foods for modern consumers. From tech ā CPG, heās made ramen: ā”ļø High-protein šŖ Low-carb š„ Actually good We talked:
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I want a watch that shows my age to 8 decimals ticking forward in real time. Apple Watch could probably fake this, but Iād love a nicer, more minimal watch that does it natively and visualizes the value of the time I have left. Does anyone know if something like this exists?
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Gift cards get shoved in a drawer. This gets opened twice ā at their door, and again at the table. USDA Prime steaks. Beautifully packaged. Guaranteed Christmas delivery. 6 FREE Petite Ribeyes + FREE shipping ($240 value) Use code SANTA229 š
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Wild that so many people doubt someoneās genuine love of the game. If youāve never loved the game for its own sake, youāll never understand what drives people like this.
@yacineMTB if i were like, a sports star or an artist or something, and just really cared about doing a great job at my thing, and was up at 5 am practicing free throws or whatever, that would seem pretty normal right? the first part of openai was unbelievably fun; we did what i believe is
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