Kevin Ertell
@kevinertell
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Author of The Strategy Trap (coming Feb 3, 20206 / Founder / CEO / Principal Consultant at Mistere Advisory. Opinions are my own
Cleveland, OH
Joined August 2008
Execution begins with subtraction. Creating capacity requires deliberately clearing space by removing low-value tasks, outdated processes, and unnecessary work. The best strategic move is often not another initiative — it’s the courage to stop one. #strategy #execution
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When initiatives are co-created, they turn a strategy into a shared journey with a clear road map to the destination. People commit to what they help create. #strategy #execution
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Clarity drives execution. Without clarity, strategies lose momentum. People can’t execute what they don’t understand. #strategy #execution
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Employees consistently report that their leaders don’t provide enough relevant information to meet their needs. What’s more, leaders who undercommunicate are often perceived as less empathetic, less credible, and less effective. Simply put: When in doubt, say it again
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The most common communication mistake leaders make is saying too little. A study published in the Academy of Management Journal found that leaders are 10 times more likely to be criticized for under communicating than overcommunicating.
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The biggest execution failures often begin with confidence, not confusion. Everyone assumes “we’re aligned.” Everyone assumes “they get it.” Assumptions are silent killers. Execution discipline means verifying understanding even when it feels redundant.
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Strategies built with teams move faster than those handed to them.
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Most strategies fail in the space between the meeting room and the front line.
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Alignment isn’t everyone nodding in agreement. It’s everyone making the same decision when you’re not in the room. Test it: ask each leader what success looks like in their own words. If the answers vary, you’ve got false alignment.
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You walk out of a meeting feeling good. Everyone nodded. The plan made sense. Then, a week later, three teams take three different actions on the same issue. That’s when you realize that what you had wasn’t alignment.
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The best advice I ever got: “If you can’t learn from someone you disagree with, you’re not as open-minded as you think.” The goal isn’t to agree with everyone, it’s to understand enough viewpoints that you stop seeing the world as us vs. them. Wisdom isn’t built in echo chambers.
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A lot of success in life is just putting yourself in a position for good things to happen to you. + Be reliable + Avoid drama + Help other people win + Take care of your body + Take care of your mind + Live below your means + Treat your job as if it matters + Take care of your
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The highest leverage move for leaders: define the destination and boundaries, then delegate the how. When you dictate both what and how, you get compliance but lose innovation. Great teams need freedom within a framework.
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I love this simple, straightforward approach. We don’t need to overcompensate it. Just lead.
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Different meanings can be assigned to the same events. Look for evidence of how the world is encouraging you, and you will find it. Look for evidence of how the world is burdening you, and you will find it. Choose an explanation that empowers you.
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I like this one a lot! "Grow fast, built to crash. Grow slow, built to last." -@JamesClear
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"The strategy required to find a great opportunity (lots of saying yes and exploring widely) is different from the strategy required to make the most of a great opportunity (lots of saying no and remaining focused)." -@JamesClear I deeply agree with this one!
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What if birthdays were about wisdom, not age? Instead of “I’m X years old,” say “I’m X years wise.” Celebrate lessons learned, not just years lived. Thoughts? 🎉
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I love the clarity and succinctness of this Venn diagram!
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In my experience, this is 100% accurate!
The recruiting process is the company's culture. 15 interviews -> expect bureaucracy Lame job description -> little creativity Manager the last interview -> rigid hierarchy Ghosted by the recruiting team -> zero respect You’re buying what you experience, not what they sell you.
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