Kevin Ertell Profile
Kevin Ertell

@kevinertell

Followers
2K
Following
7K
Media
3
Statuses
1K

Author of The Strategy Trap (coming Feb 3, 20206 / Founder / CEO / Principal Consultant at Mistere Advisory. Opinions are my own

Cleveland, OH
Joined August 2008
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@kevinertell
Kevin Ertell
6 days
Execution begins with subtraction. Creating capacity requires deliberately clearing space by removing low-value tasks, outdated processes, and unnecessary work. The best strategic move is often not another initiative — it’s the courage to stop one. #strategy #execution
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@kevinertell
Kevin Ertell
8 days
When initiatives are co-created, they turn a strategy into a shared journey with a clear road map to the destination. People commit to what they help create. #strategy #execution
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@kevinertell
Kevin Ertell
9 days
Clarity drives execution. Without clarity, strategies lose momentum. People can’t execute what they don’t understand. #strategy #execution
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@kevinertell
Kevin Ertell
10 days
Employees consistently report that their leaders don’t provide enough relevant information to meet their needs. What’s more, leaders who undercommunicate are often perceived as less empathetic, less credible, and less effective. Simply put: When in doubt, say it again
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@kevinertell
Kevin Ertell
10 days
The most common communication mistake leaders make is saying too little. A study published in the Academy of Management Journal found that leaders are 10 times more likely to be criticized for under communicating than overcommunicating.
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@kevinertell
Kevin Ertell
12 days
The biggest execution failures often begin with confidence, not confusion. Everyone assumes “we’re aligned.” Everyone assumes “they get it.” Assumptions are silent killers. Execution discipline means verifying understanding even when it feels redundant.
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@kevinertell
Kevin Ertell
12 days
Strategies built with teams move faster than those handed to them.
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@kevinertell
Kevin Ertell
13 days
Most strategies fail in the space between the meeting room and the front line.
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@kevinertell
Kevin Ertell
14 days
Alignment isn’t everyone nodding in agreement. It’s everyone making the same decision when you’re not in the room. Test it: ask each leader what success looks like in their own words. If the answers vary, you’ve got false alignment.
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@kevinertell
Kevin Ertell
14 days
You walk out of a meeting feeling good. Everyone nodded. The plan made sense. Then, a week later, three teams take three different actions on the same issue. That’s when you realize that what you had wasn’t alignment.
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@blakeaburge
Blake Burge
24 days
The best advice I ever got: “If you can’t learn from someone you disagree with, you’re not as open-minded as you think.” The goal isn’t to agree with everyone, it’s to understand enough viewpoints that you stop seeing the world as us vs. them. Wisdom isn’t built in echo chambers.
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@ShaneAParrish
Shane Parrish
27 days
A lot of success in life is just putting yourself in a position for good things to happen to you. + Be reliable + Avoid drama + Help other people win + Take care of your body + Take care of your mind + Live below your means + Treat your job as if it matters + Take care of your
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@kevinertell
Kevin Ertell
27 days
The highest leverage move for leaders: define the destination and boundaries, then delegate the how. When you dictate both what and how, you get compliance but lose innovation. Great teams need freedom within a framework.
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@kevinertell
Kevin Ertell
11 months
I love this simple, straightforward approach. We don’t need to overcompensate it. Just lead.
@dklineii
Dave Kline
11 months
Your best employees are built, not bought.
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@JamesClear
James Clear
1 year
Different meanings can be assigned to the same events. Look for evidence of how the world is encouraging you, and you will find it. Look for evidence of how the world is burdening you, and you will find it. Choose an explanation that empowers you.
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@kevinertell
Kevin Ertell
1 year
I like this one a lot! "Grow fast, built to crash. Grow slow, built to last." -@JamesClear
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@kevinertell
Kevin Ertell
1 year
"The strategy required to find a great opportunity (lots of saying yes and exploring widely) is different from the strategy required to make the most of a great opportunity (lots of saying no and remaining focused)." -@JamesClear I deeply agree with this one!
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@kevinertell
Kevin Ertell
1 year
What if birthdays were about wisdom, not age? Instead of “I’m X years old,” say “I’m X years wise.” Celebrate lessons learned, not just years lived. Thoughts? 🎉
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@kevinertell
Kevin Ertell
1 year
I love the clarity and succinctness of this Venn diagram!
@SecurityTrybe
Security Trybe
1 year
Leadership Vs Management
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@kevinertell
Kevin Ertell
1 year
In my experience, this is 100% accurate!
@dklineii
Dave Kline
1 year
The recruiting process is the company's culture. 15 interviews -> expect bureaucracy Lame job description -> little creativity Manager the last interview -> rigid hierarchy Ghosted by the recruiting team -> zero respect You’re buying what you experience, not what they sell you.
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