WE'RE HIRING at @crowwdlabs (full-time). growth manager (ideate and run campaigns end-to-end). content generalist (twitter, graphics, slightly-technical). video editor (if you can make videos like: . apply on the link below.

you have a $1000 budget, and only 2 options:. 1. create a banger video.2. run ads on twitter. what do you choose?.

+ get 10-12 good creators across the board (gigabrain, creative, technical). 5k followers/100k impressions per week min req. have them add your affiliate badge to their profile. don't ask them to shill you, let them do their thang. this has helped a brand grow organically by:.

No one ever said that “we failed because too many people knew about us”. awareness/attention matters, and that’s why products like kaito and cooki3 are a good business. how well you convert that attention is really on you (product growth loops, better incentives, etc).

just raised a round and not sure how much you should spend on marketing?. keep at least 10% of your funding for marketing, across all - content, campaigns, kols, etc. in most cases you’ll end up spending less than this if you have a great marketing team.

RT @keithcrowwd: "web3 marketing is hard and expensive 😩". most don't even do the basics

"web3 marketing is hard and expensive 😩". most don't even do the basics

signs you’re actually building a brand (and not a bubble):. people talk about you without tagging you. your content gets copied. you don't need threads to explain who you are.

a "banger tweet" is just regular content that didn't overthink itself into irrelevance.

2019: tried buying ETH, but got stuck at kyc coz i was 16.2021: got my first real salary in ETH. 4 years later - only here today because I believed in somETHing.

in almost 4 years of working in crypto marketing. most teams have no idea what "community" means or don't even care. they just want customers who shill for free.

"web3 marketing is hard". no, (most) web3 marketers are lazy. there, I said it.

in web3, *owning* your distribution is the moat. and not distribution alone. with quests/infofi, your distribution is still outsourced and is a dependent relationship . break free, own your distribution.

best growth hack:. make people feel smart for following you.

pre-TGE vs post-TGE founders

RT @Abbasshaikh42: “hEy gRoK. WhO iS tHe MoSt FaMoUs PeRsOn To HaVe ViSiTeD mY pRoFiLe? iT dOeSn’T nEeD tO bE a MuTuAl, pLeAsE dOn’T tAg Th….

made up crypto job roles: . - chief vibes officer .- ct lead intern .- chief shitposter .- janitor .- head of replies .- reply guy .- KOL specialist .- mindshare manager .- community relationship manager .- TGE lead.

whoever handles PR for astronomer needs to be studied. this is god tier.

90% of web3 narrative building is just:. explaining the same thing 10 times, in 10 different ways without getting bored. because your audience hasn’t heard it yet.

genuine question: how do founders of web3 companies that don't make revenue sleep at night?.

the best marketers in web3 don't have a "unique strategy". they have better taste.