Keith Coleman 🌱😀🙌
@kcoleman
Followers
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Following
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VP Product @X . Previously CEO at Yes Inc, @google 🙌
San Francisco, CA
Joined March 2007
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OH (from an awesome Lyft driver): “Today has been great. I’ve been blessed by the algorithm.”
Immediately had an eerie feeling that this could become an increasingly common way to describe a day.
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A good reminder that
@CommunityNotes
code and data is open source, making it possible to do public analyses of its performance and attributes, like this one today from
@VitalikButerin
👇
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How social media can be governed by the voice of the people 🙋♀️🙋🙋♂️👇
People prefer self-governance IRL, so why not do it online too?
Buried underneath all of the froth happening on Twitter at the moment is an experiment more exciting than anything I’ve seen tried by a tech giant. I explain what’s going on for
@WIRED
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Say hello to Community Notes 👋
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I’ve been meaning to post the graphs of the usage spike over the past week. But the best part is we don’t need to, because the data is all public and people like
@AlexMahadevan
can do an even deeper analysis!👇
"It's becoming a bit of a battlefield."
The use of
@birdwatch
since
@elonmusk
bought Twitter has exploded. In the five days after the sale, *131 notes/day*. Compared to the *45/day* since Birdwatch context notes went public and before the sale.
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It’s now common that
@CommunityNotes
have millions of views. Now multiply that by their impact—on avg ppl are:
• 20-40% less likely to agree with substance of a Tweet after seeing note
• 15-35% less likely to RT/Like
Nontrivial # of people better informed. Go contributors 🚀
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One small pull request for man, one giant leap for open source social media algorithms written by and for humankind. This is a big deal.
Today we accepted the first Community Notes code change from a member of the public. For the first time ever, we’re now scoring and displaying notes using code written by people outside the company. Incredibly exciting, and we look forward to more.
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Next generation of journalists should be able to make a living doing it on Twitter. After many years, great to see it becoming possible…
pretty cool to see a bunch of people getting a decent amount of money for tweeting
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@ubiquity75
Hey Sarah - We actually all think the name change is a good idea. In fact, it was the original name of Birdwatch! We’ve seen our contributors trying to explain what Birdwatch is, and we think a simpler more intuitive name will help understanding. Check out the very first mock-up:
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This is probably the single largest improvement to average note quality we have ever made. Holiday gift for our top contributors who invest so much to bring helpful context to Tweets. Thank you! 🎁
In September, we began requiring that new contributors unlock the ability to write notes by first making valuable ratings. This increased average note quality so much that, today, we are retroactively requiring that all contributors meet these criteria in order to write notes.
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Thoughtful and open-minded writeup on
@CommunityNotes
by
@jemimajoanna
.
To the (good) question of: “if left-leaning users do not engage as much as others, will Community Notes become skewed towards the right?” You could equally swap left and right there. When we started…
NEWS: Has Twitter discovered a better way of correcting online falsehoods?
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@DrEliDavid
@elonmusk
@lindayaX
@CommunityNotes
@DanelBenNamer
@EllaTravelsLove
Expansion to contributors in Israel and many countries in the region coming soon. Stay tuned.
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Even more transparency on technical details: easily see which model scored a note, right from within the Twitter app.
We’re constantly experimenting with the open-source algorithms that select which notes to show. So you can follow along, you can now easily see in “Note Details” which model computed the current status of a note.
Read more about our open-source models:
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We get a lot of requests for “Community Notes on everything.” Would you use this? What would you want it to do? 👇
It'd be cool if there was an X Community Notes Chrome extension so we could see the community notes directly on the articles on other websites!
This feature needs to be expanded!
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Thank you to contributors who've shared feedback about cases of prolific producers of notes that aren't often found helpful. Today's update is based on your input:
✨Note writing limits now consider hit rate, a writer’s ratio of helpful to total notes written. To write many notes in 24h, a writer must have a history of helpful notes and a solid hit rate. This prevents large volumes of proposed notes that aren’t found helpful. Details in…
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Now visible worldwide,
@CommunityNotes
👇
Beginning today, Community Notes are visible around the world 🌎🌍🌏
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I’m excited to announce our team is joining Twitter. Can't wait to work with
@jack
,
@adam_messinger
& team! First day is Monday - let's go!
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@ScottAdamsSays
Importantly, any context that is slapped is slapped by the people, not a company.
(Through an open and transparent process requiring agreement between people who often disagree.)
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Excited to launch Twitter Lite today! Way faster, cheaper on slow/expensive networks. 70% less data usage, <1MB in size, 30% faster loading⏱
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We’re making note statuses more stable. You may still see notes appear and disappear, but it will now reflect a more distinct change in rater consensus.
We are making note statuses more stable. When a note earns a status of Helpful and is shown on Twitter it will now be more likely to maintain that status and less likely to disappear. 🧵
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Lol the number of people who still haven't uninstalled it (in this thread alone) after *years*! Me too. ❤️ 🙌
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@amasad
@Twitter
@elonmusk
@CommunityNotes
No reason
@CommunityNotes
couldn’t be written on anything with a URL.
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This article seems intended as a critique, but actually demonstrates how fast Community Notes is. It cites a Note appearing on a viral post after 4hrs. This is extremely fast relative to most historic approaches. Traditional fact checks in this case were published 2-4 days…
NEW: We analyzed hundreds of posts with misinformation about the Israel-Gaza conflict carrying Community Notes.
We found that X has transformed from a flawed but policy-driven system to a free-for-all where falsehoods are prominently served up to users
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Our new redesign -- with ⚡️ live updating engagements, 🍋fresh new iconography and typography, and a 👌simpler layout -- is going out today.
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Say hello to 🏆 Happening Now — a new and simple way to follow a game on Twitter. With a live scoreboard & live timeline one tap away, it’s changed the way I watch games (whether at a 📺 or not). Rolling out today with ⚾️🏈🏀⚽️🏒 And we’re just scratching the surface🔥
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@chadfelixg
@CommunityNotes
Links only count for 1 character each in Community Notes - for exactly this reason!
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Starting today, everyone on iOS will see a sparkle icon ✨ at the top of their timeline they can tap on to switch between their home timeline and the latest Tweets. I want to take a minute to explain why we’re doing this.
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Throughout our pilot in Japan, we’ve seen
@CommunityNotes
be found helpful to many people from different viewpoints, and enjoyed seeing people’s appreciation for the added context it gives them. Starting today, notes from Japan are visible to everyone in 🇯🇵 and worldwide.
日本でテスト運用をしていたコミュニティ ノートは、さまざまな観点から人々に役立つことがわかっています。 現在、私たちは日本からのメモを世界中の誰もが閲覧できるようにしています。 日本の協力者に感謝します! 🇯🇵
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👇 Thread of all threads... introducing: Threads!
You all created this new art form, and today we’re making it official™️. Threads are now easier than ever to create, and easier than ever to find and read.
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At our first APM mtg,
@cbrewsayso
stayed after to tell me something, starting “Hey so I speak my mind...” It’s an accurate claim. Courtney, I’m going to miss hearing that mind so much. Your love, generosity and optimism lit up my life & those of so many❤️ Thank u.
#LoveToCourtney
I just ate a delicious burrito in Dolores park and for a brief moment everything felt okay
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Hi
@AP
could you make public or link to the dataset of Tweets referred to in this article? I am interested in understanding how the Tweets are perceived by
@CommunityNotes
contributors and people on Twitter from different perspectives. I wasn't able to find the dataset in the…
As the nation prepares for the 2024 elections, false claims that the 2020 presidential election was "rigged" continue to thrive on Twitter without being corrected, an analysis shows.
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Great thread.
@AlexMahadevan
successfully reverse-engineers our roadmap—we've been entirely focused on note quality. It's the most important thing. Now, we're teeing up updates that can increase speed & scale. Been piloting some with contributors and excited to roll them out.
Who knows what Twitter will look like tomorrow. But for now,
@birdwatch
(Community Notes) is here to stay. As its user base expands, will it effectively scale to make an impact on misinformation?
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Nice algo update based on observations of the past few months of rating data 👇
Exciting update to our open source ranking algorithm that improves note quality, making it less likely that mediocre or unhelpful notes appear on Tweets. In the spirit of
#AlgorithmicTransparency
, here’s how and why it works…
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@itsdanielberki
@elonmusk
Plan to start pilots in new markets in Q1. There are nuances in different countries and languages, so we want to make sure it handles those well. Once quality looks good, we’ll ramp up.
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Our first
@CommunityNotes
country with a different primary language. Onward to everyone around the world!
Olá Brasil! 🇧🇷👋 A partir de hoje, aceitaremos contribuidores do Brasil para o Notas da Comunidade. Quer ajudar? Inscreva-se já!
As vagas serão abertas aos poucos para ficarmos de olho na qualidade da experiência. Estamos ansiosos para aprender com vocês!
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Introducing a secondary inbox in DMs -- so it's easier to leave DMs open and still get easy access to your top convos 😉✨
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Pretty sure this was a hackweek project literally every year I have worked
@Twitter
. Can't believe my eyes seeing it IRL! May all those hackweek contributors feel some overdue gratification from this launch.
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Why do Birdwatch notes sometimes appear and disappear? It's entirely organic, and powered by the people. Birdwatch aims to show notes that are likely to helpful to a wide range of people:
How does Birdwatch avoid bias, pile-ons, ...?
Video transcript:
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Wow super awkwardly thought I saw a friend in the cafe, yelled her name, walked up and tapped person on the shoulder to find that I was disrupting a totally random persons breakfast, then went and almost walked away with someone else’s ☕️ at the bar 🤦♂️
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By popular demand from
@CommunityNotes
contributors, alerts when your rating can have a big impact 👇
Introducing: Needs Your Help Alerts✨ Contributors tell us over and over they want to add informative context to Tweets a lot of people are seeing. These new alerts let you know when your rating could help determine if a proposed note on a high visibility Tweet gets shown:
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@ElonMuskeg
@elonmusk
All Tweets are eligible for Community Notes, independent of whether they limit who can reply.
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@TJack810
@CommunityNotes
They'll just show up when a Tweet has one (that's rated helpful enough to show)
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@Ehsanism
@elonmusk
@WholeMarsBlog
@CommunityNotes
Hang tight. Currently US only but working to expand.
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Hello 1.4B people - welcome to
@CommunityNotes
!
Welcome new contributors in 🇮🇳India 👋
Our first contributors are joining today, and we’ll be expanding over time. As always, we’ll monitor quality to ensure that notes are found helpful by people from different points of view.
Community Notes now has contributors in 69…
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Capabilities like this used to only be usable by internal T&S teams at tech companies. Today we’re making them available to the people through an open, collaborative and transparent process.
From AI-generated images to manipulated videos, it’s common to come across misleading media. Today we’re piloting a feature that puts a superpower into contributors’ hands: Notes on Media
Notes attached to an image will automatically appear on recent & future matching images.
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Some image notes are now showing on 1000+ posts and growing — huge impact from writing a single note.
And as new copies of an image appear on X, they automatically get the existing helpful note.
Notes on images automatically show on posts that contain a matching image — a superpower for addressing AI-generated images, edited photos, and more. It’s common for these notes to match on dozens, hundreds and sometimes thousands of posts. Now, you can see how many posts an…
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We got a pile of requests for this all in a row. Built it. Contributors' work now has even more impact around the web.
Community Notes outside of Twitter! You’ll now see notes on Tweets that are embedded in articles and websites, so you can get more context wherever you’re reading Tweets.
Thanks to those of you who requested this — we appreciate the feedback and suggestions.
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There's a lot coming. Can't wait to roll it out. We'll be listening and iterating quickly as we go.
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Our data also shows that notes tend to be helpful to people from a wide range of views, even when you might not expect it based on the content. A reason to be optimistic that many people want to be informed, and can be open-minded even when something conflict with their priors.
When those on the right and the left are attacking and praising Community Notes all at the same time, it probably means that community notes are quite accurate and fair.
People hate being community noted, and their first reaction before realizing that they were wrong is usually…
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Our first APM 🎓 ever. Love this crew. Feel so lucky to have worked with them these past two years.
#APM2018Forever
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✨🌳🍉Fresh out of HackWeek and coming soon — a new way to save tweets to read later. Been a top request (❤️🇯🇵!) The team would love your feedback as they dial in the design!
#SaveForLater
👇
Hi Twitter! Many of you (especially in Japan!) have said you’d like to be able to easily + privately save Tweets for later. Right now, people bookmark Tweets by liking, DM-ing to themselves, or Retweeting. But this could be easier.
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This technical update identifies more notes that people around the world find helpful, from Japan to France to Chile and more...
Under the hood update for those of you interested in Community Notes algorithmic development: As Community Notes expands globally, we want it to show as many notes as will be helpful and informative to people from a wide range of viewpoints. We’ve added a new set of scoring…
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@DomMgy1
@CommunityNotes
Set your preferred languages in settings, and it should help a lot.
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Came in to find this on my desk, from a few teammates who knew I was having a bit of a rough week. Feel so thankful to work with such kind (not to mention fun, and talented) people. ❤️ you all 👨👩👧👦
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The expansion continues — 👋 everyone joining today!
We are now admitting contributors from the UK 🇬🇧, Ireland 🇮🇪, Australia 🇦🇺 and New Zealand 🇳🇿 — welcome to Community Notes! Want to help? Sign up here:
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For the first time,
@CommunityNotes
is identifying agreement among people about features beyond just note helpfulness. Now identifying agreement on note attributes (aka rating tags) which makes it possible to better identify the most helpful notes.
Multiple big quality updates launching this week. As always, code is open source in GitHub. First up:
We’re improving note quality while simultaneously increasing the number of notes shown on X by about 10%. Today’s update works by identifying notes that contributors from a wide…
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@cmhenry_
@molly0xFFF
Totally understand skepticism of what a tech company might be doing — that's why we make Community Notes open source. What you're seeing is a new feature we launched earlier this week. You can see how it works here:
Introducing: Needs Your Help Alerts✨ Contributors tell us over and over they want to add informative context to Tweets a lot of people are seeing. These new alerts let you know when your rating could help determine if a proposed note on a high visibility Tweet gets shown:
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A
@CommunityNotes
Bat Signal? Got another request for it today with interesting specific suggestions:
If you're a Notes contributor, how would you want to learn about bat signaled posts? In your Home timeline? In a dedicated feed? Which bat signaled posts…
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I've been pilot testing this for about a week. Can't believe how much better it is. Found many great notes here that I would have otherwise missed.
Fresh & new Needs Your Help timeline. People want to rate high quality notes. Needs Your Help now shows newer notes and posts, that may be highly-visible, and have promising ratings or are from top writers. If you’re a contributor, tap Community Notes in your nav to check it out
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@krassenstein
@elonmusk
We're working on changes that will help notes go live faster. Stay tuned.
Notifications to people who've engaged with a Tweet are already live — we're scaling them up so they work on even the most widely seen Tweets. Example:
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Excited to announce that
@suzannexie
and the amazing team behind
@lightwellpro
are joining Twitter! Twitter’s purpose is to serve the public conversation, and Suzanne will lead our work to make it easier to start and participate in that conversation here on Twitter.
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On our way to the whole 🌎🌍🌏
¡Hola 🇲🇽 y 🇪🇸! ¡Oi 🇵🇹! Welcome to all the new contributors in Mexico, Spain and Portugal - we're glad to have you here.
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Loved stumbling upon these post-it’s on a PM’s monitor ❤️
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The most consistently reliable aspect of a diet recommendation is that it will soon be counter-recommended
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@Kantrowitz
Indeed, we run 💯s of experiments & recently ran some related to when we show older 💎tweets ppl may have missed. Sometimes showing these is helpful, but data on these recent exps wasn’t great. So turned them off & won’t ship. We test a lot of stuff—some works👍 some doesn't💩
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Contributors are very intrinsically motivated to get quality information out to the world, and indeed invest a lot of care and effort to keep quality high 👇
@jessesingal
From what I've seen, the Community Notes people spend a *lot* of time down-voting notes, even notes that point to accurate info but are argumentative, b/c they want CN to be laser focused on presenting facts against false info
I've been impressed
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Some Top Writers have written 100s of notes that are now showing on Tweets & are found helpful to people (even those who often disagree) 🤯 Thank you to all of you...
Contributors, you are the heartbeat of Community Notes! Today, we’re celebrating the most impactful note writers among you by launching Top Writer status.
Top Writers will now get a badge on their profile, and access to additional features.🏅
Top Note Writers get access to:…
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@USBornNRaised
@CommunityNotes
If you think a note is inaccurate or has issues with sources (e.g. out of date, or don't support the claims in the note) you can tag this when rating them "Not Helpful" or "Somewhat Helpful":
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@smallgovlizard
@elonmusk
In designing
@CommunityNotes
, we assumed from day 1 that people would attempt to brigade it, so it needed to be resistant to such attacks. It does multiple things to prevent this (account criteria, reputation, etc) but the biggest is that it does not work by majority rule.…
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We are constantly improving note quality — this change takes advantage of the growing volume of contributions and the signals it makes possible.
Under the hood update: We’ve improved note ranking by taking advantage of more rating signals to make it more sensitive to potentially inaccurate notes. This is made possible in part by the growing volume of contributions from people around the world. As always, code is open…
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Psyched to have done Ironman 70.3 Santa Rosa today with my 72 yr old dad! Early start & epic day amidst rivers and vineyards ☀️🌳🏊🚴🏃👨👩👧👦🙌
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@sourpatchlyds
@elonmusk
@CommunityNotes
Totally understand concerns about brigading. We designed
@CommunityNotes
with the assumption that people would try to brigade it from day 1, not even necessarily for nefarious reasons, but because they have a perspective and want to it to be heard. This goes for people from all…
How does Community Notes avoid bias, pile-ons, ...?
Video transcript:
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I had not seen this ad format before. Could tap directly to items in the pic. Pretty cool
@newbalance
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Amazing to be in Seoul w/ the awesome
@TwitterKorea
team and our product & research crew. Just landed, and off to meet customers now 🛬😀❤️🇰🇷
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Super exciting technical update. This allows us to test and evaluate new note scoring approaches, gathering real world data on how/whether they improve the helpfulness of notes. Could lead to step-change improvements in note quality and coverage.
Major under-the-hood update: Community Notes can now run multiple note ranking models in parallel, facilitating both expansion to new countries and experimentation with improved ranking approaches. As always, the code and data is open source:
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Annotating links is a cool idea
Here's another concept for the Community Notes extension!
With this Chrome extension, the Community Notes could appear on Google results directly and prevent people from clicking on the click baits and misinformation!
There will be no clickbait if people don't click on them!
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@MattBinder
Appreciate you paying attention to and caring about addressing misleading info. One thing to know is that Community Notes view counts work differently than X post views. Community Notes view counts were introduced earlier, and tend to undercount. We launched them long before…
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A lot of work — contributor effort, computer science, and research — has gone into making it work as well as it does. Continuing to work to make it even better…
I must admit, I'm astounded by how well "crowdsourced Twitter fact-checking" has turned out
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A lot of good notes are written, but not all appear on Tweets. It's non-trivial to sort the most helpful from the rest. This change identifies more of them, using theoretical pseudoraters to measure how much a note's score might change with new ratings. Makes it possible for the…
More Community Notes! Today’s new algorithm update boosts the number of Helpful notes by 10%+. It builds on last week’s change that uses confidence scores to identify notes that are broadly found helpful with high precision.
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500+ notes, on thousands of posts, seen tens of millions of times... in just 3 days. Amazing work
@CommunityNotes
contributors.
Thank you to all the contributors who’ve been active over the last few days, helping to keep people on X informed. We wanted to share some of the impact of your work:
• In just three days, you wrote notes seen tens of millions of times.
• More than 500 unique notes relating…
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JAMA Research Letter:
@CommunityNotes
are 97.5% accurate when addressing COVID vaccine related topics.
All happens through an open, transparent process where the people (not a tech co) decide what context is helpful enough to add.
From an author of the letter: "The context and…
Since the
@WHO
declared an
#infodemic
of misinformation, there have been a lot complaints about misinformation but no solutions.
@X
's
@CommunityNotes
may be that solution. During the first year of the program under
@elonmusk
notes accurately corrected vaccine misinformation…
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Appreciated this simple tip from
@jack
for when things get crazy: take 4 breaths over 1 minute. Slows it all back down.
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Just watched one of our APMs give an epic presentation to a large room *while* stopping a nose bleed 👊🏆💯
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As
@CommunityNotes
expands, there is more rating data, which enables new algorithmic approaches. Today's change builds on our existing tag outlier filtering to further improve accuracy of notes:
Sometimes notes seem plausibly correct, but careful raters identify inaccuracies or inconsistency with sources. To strengthen note accuracy, we're rolling out a new algorithm update that builds on tag filtering to identify rating patterns that suggest a note may contain…
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@LukeGirgis
Notes are now visible worldwide, and we’re adding the first contributors from Australia now. They’ll get welcome notifications within the day.
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Notes from all European countries we've admitted are now visible worldwide. And contributors should see average proposed note quality increase now that these countries have graduated from pilot mode and writing ability must be earned. Thank you to all of our new contributors!
When we pilot Community Notes in a new country, notes initially have limited visibility while we measure how helpful those notes are to people from different perspectives. Today, 23 countries across Europe are moving out of this pilot phase, and their notes will now be shown to…
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Very excited about this small experiment. May help find many additional helpful notes. Data from the test — like how helpful these new notes are to people from different perspectives — will also inform future development of the rest of the scoring system.
Under the hood update: We’re testing a new scoring model to surface additional helpful notes. The update identifies more instances of consensus among users who have historically disagreed.
As always, code and details are open-source in GitHub:
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The team that built this is fucking amazing. And what an incredible time we’ve had building it together.
Wait til you see what it could do next, and lmk if you want to help.
Twitter's Birdwatch (or Community Notes) is one of the most interesting contributions to innovation in content moderation on social media in years.
Kudos to the team who built it and I hope this is one of the things that sticks around regardless of how the site evolves.
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We know how much you all care about the experience of using Twitter, so we’ve published multiple detailed blogs of our analysis and findings behind this (awesome) improvement 😃 Enjoy the update & all the details!
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