Juan Garcia | Ecom Email Marketing
@juangarciarrr
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Growing Ecommerce Brands Email/SMS Sales To Profitably Scale Long Term Without Having To Rely Solely On Expensive Retargeting Ads
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Joined April 2017
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Pinned Tweet
How To Recover 50% Or More Of The Sales For Any Ecommerce Brand
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What is this?
I respect the hustle but you can’t be putting this sort of poor effort
People think they can get away with these messages 💀
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@AlertaNews24
Costa rica es un muy buen equipo! Solo tienen que trabajar en sus pases cortos y largos, tiros a puerta, movimiento del balon, posicionamiento, centros, decisiones que toman, regatear, control del balon, entradas, contraataques y marcar goles
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It amazes me how much I want my IRL circle to win but they do not answer back with the same ambition
I genuinely want my friends to:
Make more money
Make better decisions
Get in shape
But most of them are lazy af and just half-ass everything
Do I just fully drop them?
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@al13fd
@Santi_ABASCAL
Se refiere a las bandas latinas que se dedican a delinquir, no a todos los latinoamericanos
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It’s not about the cards you’ve been handed
But rather how you play them 🃏
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Watch Me Audit A 20k Per Month Klaviyo Account For An Ecommerce Brand
You do not want to miss this one
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You know you're doing good when friends around you see what I do on a daily basis
And they're questioning what they're doing with their time and complaining about not doing enough
That's when you start feeling that you're on to something
We keep going 🫡
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If you're reading this
I want you to know ONE thing
As soon as you realise that you have the ability to completely change your life
You will start to act upon it
If you don't believe you can:
- Make more money
- Get in better shape
- Provide for your family
- Travel all
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Top 5 A/B tests to run on your pop-up forms
- Offer
- Time Delay
- Copy
- Form Type
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We implemented a new pop-up form for this supplement brand 3 days ago
Although we still need significantly more data to generate reliable results, we can already see a great performance from this specific pop-up
(Take into account that the industry average submit rate is around
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Social media can either ruin a person, or it can make them achieve the freedom they’ve always desired
And that comes down to the way YOU are treating it
Are you actually using it to make money, or are you just aimlessly scrolling, like 99% of people are around here?
Don't
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A great incentive you can use for your brand / client's brand is giving them a VIP status with early access to product drops / launches
This approach not only encourages customers to join your email list
But also helps maintain your profit margins
Try it out
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In the process of scaling a Swedish supplement brand
They're currently generating 30k per month with high margins
Without having sent a single email
Let me cook 👨🍳
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@VikulJM
@LasVegasLegion
@MiamiHeretics
Review mistakes, learn from them and bounce back like never before.
#takemyvamos
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It's wild to see the kind of email strategies I come across when auditing klaviyo accounts for ecom brands
Most are just slapping discounts on every email with hardly any design effort
And don’t get me started on the CTAs, they're the tiniest I've ever seen!
If you can
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Pop up timing doesn’t have to be complicated
Just make sure that you’re NOT doing either of these:
- Instant Pop Up
- Difficult Opt-Out
- Double Opt-In
- Not AB Testing Variants
- Asking for more than their email
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If I had to make sure that not a single one of my emails landed in spam, here’s what I would do:
- Setup DMARC
- Setup Dedicated Sending Domain (DKIM / SPF)
- Setup BIMI
- Spam Test Emails
- Create Segments That Actually Engage With My Emails
- Warm Up Campaigns By Leveraging
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What would you say is the main reason that is holding back people from making their first 5k/10k a month?
I'll start:
- Shiny Object Syndrome
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This is probably one of the best takeaway messages from Tate
People auto convince themselves that they work hard when in reality they're just fucking around
They could do way more in all aspects of life
Like imagine if instead of outreaching 20 clients a day, you outreached 60
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If you're not motivated
The best thing you can do is to ask yourself:
YOUR BIG WHY
Why are you doing what you are doing?
Will it have a positive outcome?
Will I help my loved ones if I keep on doing this?
Really think about it.
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Opt-in rates for your pop-up form should be between 8-12%
And your offer is usually the determining factor for this metric
That’s why you should constantly look to improve the offer by A/B testing them
Don’t know what type of offers to test out?
Here are ones you can start
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Good A/B Tests For Flows
1) New Customer Acquisition
- Discount/No discount on pop-up
- $ vs % OFF
- Generic vs dynamic code
2) Cart Recovery
- Text vs HTML (we’ve found text based works better for our clients)
- With discount vs no discount
- Dynamic blocked placed as hero
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@tomhuzz
Won't make you a millionaire
But it's true that if you have higher levels of testosterone, you have more energy
So you should be able to get things done quicker and better
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@AlexHormozi
It's literally this easy, stick something to long enough and do not give up no matter what
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Screw it
There has been major CHANGES regarding email deliverability recently
And it’s not in the best interest of any agency or email marketer to share this type of information
However, I’ve read EVERYTHING on Google’s website and I compiled the most important changes into a
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I’ve had ecommerce brand owners tell me that they don’t want to sound repetitive in their emails
Do you remember every single reel / short / post you saw 5 minutes ago?
Exactly
You need to reinforce your message until the point you’re making with your brand gets across
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@Th0masHD
@FNCompetitive
A winner would think that its 2 hours of valuable experience, L mentality. But guess i cant expect more from a non FNCS winner
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In order to design a strong converting template for your emails
Include a:
- Header
- Strong hero image w/CTA
- Body copy section
- Center-align all elements
- Final CTA
- Social proof & social links (TrustPilot & IG links)
Example of a great email:
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A/B testing your emails is crucial to maximizing their effectiveness
Here are 8 variants I would A/B test for any brand:
1) Subject Lines: Test different lengths, emojis vs. no emojis, and personalized vs. generic.
2) Email Format: Try plain text vs. HTML, and single-column
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Late Nights
Early Mornings
There's no other way...
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I've subscribed to +150 newsletters from e-commerce brands
It's insane how many brands overlook their email strategy
They really think they can get away with sending 3-4 emails per flow
Putting little to no effort or time into them
95% of brands that are making $50k+ per
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You have no clue on how much you’ll progress just by asking more
Stop being afraid of rejection
You have nothing to lose
Plus you have no idea how much someone else can help you
Start by asking more today
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There are 2 main ways to check if you’re having a deliverability issue with your ecommerce brand
1) Run a deliverability test using a deliverability testing tool
Tools such as Glockapps will provide you with a list of test email addresses you can send your weekly campaigns to
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A/B testing emails and tracking data should not be difficult and confusing
That's why I'm sharing an 'A/B Tracker Template' that helps me run these tests effectively.
Want a copy?
Here's how:
1. Follow me (can't DM non-followers)
2. Like this post and drop a comment
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Daily reminder
If you aren't willing to suck at something when you first start out
For a long period of time until you actually get good at it
You're going NO WHERE
Do you really think that every successful entrepreneur knew exactly what and how to do it?
NO, TAKE ACTION
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It’s mind-blowing to me that there are still ecommerce brands that are not sending AT LEAST 2-3 email campaigns per week to their email list
However, I’ve actually realised the main reasons why they don’t:
1) They don’t have time to actually schedule all their campaigns one
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Just uploaded a YouTube video on How To Create A High Converting Abandon Checkout Flow (For Any Niche)
Make sure to check it out (link in replies)
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You NEED to have some sort of plan to get what you want out of life
I’m not saying you should craft the perfect plan before you start because that’s pointless and unrealistic
But be clear on where tf you’re rowing towards and your big why
That’ll give you endless motivation
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It no longer matters what happened last week
Stop overthinking about what you could've done and what would've happend if you did XYZ
It's Monday today, that means you have another week and another chance to actually do what you said you were going to do
Focus
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My client went from €5,209→ €35,065 in just 60 days with the use of an email marketing strategy
How?
By ensuring that each potential customer receives the right message at the right time to elicit the desired response we're looking for
But now... what does that even mean?
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Quick reminder
Your bank account, the workout you just did, booked calls, monthly revenue all lag 3-4 months (or more) behind your current actions
Stay consistent.
I promise your inputs will balance out if you keep going.
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Relationships are build upon the exchange of value between two individuals
There needs to exist mutual help in order for a strong connection to occur
If i'm the only one solving and helping every single problem a friend has for 1 year straight and he doesn't help me in anyway
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@Jur3ky
@benjyfishy
if u wake up at 10:00am but u go to bed at 2 am, ur sleeping 8 hours, if someone wakes up at 6:30am, they go to bed at 10:30pm
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Had an amazing weekend break in the east of Spain with my family
I tried to get more work done but I soon realised that I need to be spending more time with them
Quick reminder to “smell the roses” a bit more every once in a while
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You need to understand that the only person that is holding you back is yourself
Doesn't matter where you are in your journey
If you aren't improving from the person you were 1, 3, 6, 12 months ago
You got some serious work to do
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Stop for a second
And imagine how your life would look like if you were able to do whatever you want
Whenever you want
“Let’s travel wherever you want Mum”
“You don’t have to work if you don’t want to anymore Mum/Dad”
(or whatever it is that you want to do)
That is the end
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@f3dericobartoli
So fucking true, same happend to me
People want the prize without putting in the work
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Deliverability does NOT have to be complicated
By following these steps, you will ensure your sender reputation is maintained:
1) Ensure DMARC is set up for your sending domain
2) Ensure you are on a branded sending domain
3) Ensure you are sending from a branded domain email
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@AngelRandoss
exactly
if you can switch your perspective from “this is too hard” to “no one else will be able do this”
you’ll be ahead
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If you go for 1 week to the gym (won’t see anything)
If you go for 3 months to the gym (you may start to see something)
If you go for 2 years you WILL see results
Same applies to business, you cant expect to see results in such a short period
My transformation (2 years)
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@Adisxngh
I'd only say moving out is the right move when your family is constantly asking you to do stuff for them etc and get extreme focus
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Even if snaking or lying to someone will make you an extra bucks short term
It will f*** you up in the long term
I've seen it with a lot of people that have tried to do it to me time and time again
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Ever thought about what objections people have before buying your product?
Here are the most common ones:
- May not have the money in the moment
- Just found out about your brand / product
- Need more information about your product / brand
- They don’t have 100% certainty that
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Anyone else faces immense resistance when you are about to get into a sales call?
After 5 minutes in, it's all good but still feel a huge resistance at first
How do you guys deal with it?
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Stop overcomplicating your email structure
Here’s a simple structure you can start using:
1) Above the fold
- Logo at the top
- Headline
- Hero image
- Sub-headline
- CTA
2) Below the fold
- Body
- CTA
- Product Blocks
- Risk Free Guarantees (Warranty, Money-Back
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i will place so good in next solo cc, I just need to improve on tracking, shotgun aim, mechanics, piece control, gamesense, map knowledge, rotations, playing lowground, getting refreshes, getting height, holding height, mentality, wkeying, offspawn fights and mats awareness
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Be grateful of everything you have
Some people weren’t able to wake up today
Take action on their behalf, start doing things
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@joshdueckbiz
Ecom isn't hard if you have a really good offer and can actually deliver on what you promised
Tired of seeing ecom is "saturated" everywhere
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Running out of ideas for your email or SMS marketing?
Here's a quick strategy refresh:
- Take a moment to review responses to your emails and SMS messages.
- Check out what people are saying in your social ad comments.
- Notice the patterns in what they click on.
- Look for
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One of the things I really need in life is surrounding myself with like-minded individuals who are hungry af for success
I need hypercompetitive men around me
If you're waiting week after week for the weekend to come and go partying to "have fun"
Get out of my way
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If you’re including a lot of different topics with a lot of different problems and multiple solutions in your emails…
You’re getting it all wrong
Understand the ‘rule of one’
It outlines the following:
- Don't sell more than one thing.
- Don't focus on more than one idea.
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