I A/B tested 103 YouTube titles last month. Here’s what worked:

Idk if I agree with it, and obviously there are plenty of anti-examples, but it's been fun to think about.

Fun theory I've been playing around with: If you make a YouTube video about a list of things, it should follow the barbell theory: it's about only the essential 1-3 things, or all the things. "The ONLY Tip You Need To Write Better Titles" or "45 Tips To Write Better Titles"

2026 will be the year of vibetubing. Just pressing record, sharing war stories from the trenches, being anti ai slop, and getting real leads and sales.

No matter how you title your video, there will always be some people that accuse you of being clickbaity. Write titles that help you achieve your goals in a way you're proud of.

If you want to try the title generator, you can learn more about it here:

Trying a little something new with our title generator. Now, instead of generating titles using random click triggers, we default to generating titles using recommended click triggers based on your video description. This will hopefully stop generating irrelevant titles.

4 ways to build trust in YouTube titles, using investing as an example. Effort: “I invested $10,000 in the stock market” Experience: “10 years of investing experience” Name authority: “Warren Buffetts investing tips” Positional authority: “Hedge fund managers investing tips”

if you want to learn more about the psychology of YouTube titles, you'll probably like my newsletter:

The YouTube algorithm explained in 2 words:

Absolute words like these always work well in YouTube titles: Always Never Every Only

btw you can learn more about Creator Hooks Pro here:

We just made an update in Creator Hooks Pro to help you come up with video ideas that'll work right now. You can now filter for ideas that use the current or upcoming year to get clicks, which works best from about November to February. Here's how it works:

2 things to help you win on YouTube in 2026: 1. Credibility 2. Authenticity

How to brainwash yourself to write great YouTube titles

As much as I love talking about YouTube titles... Amazing titles won't fix a bad video or a bad channel strategy.

I’ll never record a video without knowing these 5 things first:

Are YouTube titles more important than thumbnails? Short answer: yes Long answer: yessssssssssss

if you want more formats like this, you can sign up for my newsletter and I'll email you 5 every week:

https://t.co/DsMFII480r

If you have no idea what to title your YouTube video, try one of these formulas. You can use them for almost any video, just plug in your subject. (Real examples in the next tweet)