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João Matos Profile
João Matos

@joaotadeumatos

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313
Following
833
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Digital Analytics UX - Digital MKT 360. Photography Enthusiast. Family, Friends & my dogs.

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Joined December 2010
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@joaotadeumatos
João Matos
14 hours
GA and even other analytics tools and platforms weren’t designed to track revenue. They can give you numbers at some extension, but they were not designed to do that. (period). ▶️
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@joaotadeumatos
João Matos
2 days
A AI pode não ser um curso, mas também não é foco exclusivo na pessoa. É uma conjugação entre pessoa-empresa-ia. ▶️
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@joaotadeumatos
João Matos
10 days
Again, do not read but instead analyse carefully a profile. Experience requirements in product management (or any other area) must not be just arbitrary numbers on job descriptions, just because. ▶️
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@joaotadeumatos
João Matos
13 days
This is 100% related to what I just published yesterday. Explaining complex ideas simply. Identify what matters most in a sea of information. Help people move from insight to action. ▶️ . #️⃣ #ai #futureofwork #communication #career.
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@joaotadeumatos
João Matos
13 days
[PT] 🔎 Já alguma vez pensaste em como o teu CV pode ser descartado. mesmo tendo as competências certas?.Não é um artigo crítico, é uma reflexão e um convite 😀 . ▶️
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@joaotadeumatos
João Matos
19 days
The future belongs to professionals who can work with AI, not against it. This applies to everyone and everything, not only to Product Managers.
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@joaotadeumatos
João Matos
20 days
I know it has sometime, but it's always good to know and for me to keep it. It might be needed later. ▶️ .-.#️⃣ #cookies #ga #analytics #digital #google.
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@joaotadeumatos
João Matos
24 days
What to think of a company that takes 1 week to give a worker a new laptop, because the actual one died?.
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@joaotadeumatos
João Matos
24 days
▶️ . #️⃣ #ai #digital #analytics "businessanalysis.
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@joaotadeumatos
João Matos
28 days
A lot of innovation to put these developments in Data, Analytics, and Marketing Intelligence into practice. ▶️ . #️⃣ #analytics #digital #dp6 #Marketinganalytics #AI #Genai #Analyticstrends.
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@joaotadeumatos
João Matos
1 month
E isto é dos casos menos flagrantes, há muita coisa básica que as empresas dizem que fazem e na prática não o fazem.
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@joaotadeumatos
João Matos
1 month
I'd argue that it's not the future but rather the past, yet companies often cling to outdated beliefs, hindering progress and innovation. I'm completely in agreement with the initial two drawings. ▶️ .#️⃣ #webanalytics #digitalanalytics #data #marketing.
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@joaotadeumatos
João Matos
1 month
It's amusing to note that only now, with the advent of AI, the role of the Product Manager is seen as entering an era of being a product innovator. ▶️ .#️⃣ #productmanagement #uxresearch #productdiscover #digitalanalytics #productanalytics #ai.
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@joaotadeumatos
João Matos
1 month
As in everything, AI isn't replacing data analysts. It's amplifying them. ▶️ .#️⃣ #dataanalytics #ai #tech #productivity #chatgpt.
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@joaotadeumatos
João Matos
2 months
The most effective product teams aren’t the ones processing the most tickets or clearing the most story points from their 437-item backlogs. 𝗗𝗼𝗻'𝘁 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝘃𝗲𝗹𝗼𝗰𝗶𝘁𝘆, 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗶𝗺𝗽𝗮𝗰𝘁!.▶️
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@joaotadeumatos
João Matos
2 months
Risk can be understood as a function of three critical components: Probability, Impact, and Proximity. These elements work together to provide a comprehensive view of potential threats or opportunities.▶️ .#️⃣ #risks #projects #products #businessanalysis.
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@joaotadeumatos
João Matos
2 months
The stupidest thing I heard today: "Analyzing daily data is better than monthly because I can manage tightly he metrics" (ex: impression share). Bragged himself because he have been in the field +20 years. 🖕🫏. If u don't know the business (and perhaps data) shut the fuck up.
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@joaotadeumatos
João Matos
3 months
Working on GA4 UI. ▶️ . #️⃣ #GA4 #prodictiveanalytics.
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@joaotadeumatos
João Matos
3 months
The real risk isn’t AI replacing humans. It’s us forgetting how to challenge assumptions, because we’ve outsourced the discomfort of uncertainty to a model that never admits it doesn’t know. ▶️
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@joaotadeumatos
João Matos
3 months
Publiquei em Março um artigo no meu blog sobre Data Science, que serve de base a apontamentos na PG em data Science for business Strategy da UN - FCT. ▶️ .#️⃣ #datascience #cienciadedados #joaomatosdigital #joaocarlosmatos #joaocarlostadeumatos.
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