STEP 3: Play to Your Strengths / Cover Your Weak Spots. I was 157 lbs going against DBs 180–220. If they got their hands on me, it was over. I trained my edge, speed and quickness, and mastered the details. Leverage your strength. Fix your gaps. That’s how you #beatthecoverage.

Coverage isn’t just defense on a football field, it’s anything standing between you and your goal. Doubt. Distraction. Fear. Excuses. Want to win? Learn how to beat the coverage. . #BeatTheCoverage #MindsetMonday

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This logo isn’t just a design, it’s a mindset. Beat the Coverage is about strategy, resilience, and execution under pressure. Built to last. Built to lead. #BeatTheCoverage #Mindset #NewLogo

Two defenders hit me, one high, one low. I held on and made it to the end zone. Life hits like that too, pressure from all sides. But if you’ve got purpose + grit, you don’t fold. You finish the play. 👊🏽. That’s #BeatTheCoverage. #Mindset #UnderdogMentality

You can’t wing it and expect to win. Not in sports. Not in life. Beat the Coverage is more than a mindset. It’s a system for staying ready, handling pressure, and creating wins in any environment. #BeatTheCoverage #MondayMotivation #MindsetMatters

4 generations. 1 powerful moment. My dad. My sons. My grandsons. Grateful we got to capture this. 🙏🏽. Legacy isn’t just what we build .it’s who we build it with. #FamilyLegacy #BeatTheCoverage #Gratitude

BEAT THE COVERAGE!. Coverage = anything between you and your goal:. 😤 Doubt.📉 Setbacks.📱 Distractions.⏳ Time.🙅🏽‍♂️ Naysayers. Identify it. Face it. Beat it. Let’s go to work this week. 👊🏽. #BeatTheCoverage #MindsetMonday

Step 2: Find the Holes. Once you know the field, look for openings, gaps in the market, in your competition, or even your own game. Big plays come from small windows. Don’t just work harder, think smarter. #BeatTheCoverage #newkeynote.#ChiefsKingdom

Beat the Coverage Framework: Six Strategic Steps Step 1: Know the Field. You can’t win if you don’t know what you’re facing. Awareness is your first advantage. #BeatTheCoverage #Leadership

Beat  the  Coverage: born from studying elite defenders like #DeionSanders to spot patterns and tendencies. Same game in business, see the tendencies, sharpen strengths, execute with precision. Full launch in Sept. #BeatTheCoverage #motivationalspeaker

Launching “Beat the Coverage” an #NFL inspired system to spot hidden obstacles in business & life. Full launch in Sept, sharing stories & tools till then. #BeatTheCoverage #jjbirden

35 years June 16th, I have been married to my best friend! 🎉 🍾 🎈 .Here’s to choosing each other, every single day.❤️. Happy anniversary Babe! 😘. #35YearsStrong #jjbirden #AnniversaryVibes.@rainabirden

I was 5'10", 153 lbs with a track scholarship,.and I still walked on to the #Oregonfootball team. People thought I was crazy. But I wasn’t chasing approval. I was chasing purpose. Not everyone will get your choices. You don’t need them to, just commit. #BeatTheCoverage

It’s rare I come across an #NFL photo of me that I don’t already have in my collection. But this one? First time I’ve ever seen it. Big game at Arrowhead. We wanted that win badly, especially for @JoeMontana . 😉. #ChiefsKingdom #chiefs.

RT @BigAlMLM: JJ Birden weighs 157 pounds. He played nine years in the NFL. Now, he inspires corporations with his speaking. I weigh more….

Enthusiasm is great. Execution is everything. Start the week fired up — finish it by following through. 💥. #MondayMotivation #DisciplineWins #DailyMIST

Check out my latest article: WHY I CREATED "WINNING AS AN UNDERDOG," a KEYNOTE BORN FROM REAL EXPERIENCE .via @LinkedIn . #motivationalspeaker.#keynotespeaker.

The enemy of success? 🤔. Disorganization.👊🏽. Plan your day before it starts. No guesswork. Just execution. Success doesn’t happen by accident — it’s scheduled. #Discipline #SuccessHabits

“Underdogs have a stealth-like opportunity to win.”. No pressure. No spotlight. Just focus, grind, and strike when no one sees it coming. That’s power. 💥. #UnderdogMindset #Leadership #mondaymotivation

Motivation fades. Inspiration comes and goes. Discipline? That’s what shows up when you don’t feel like it. That’s what builds success. #mondaymotivation #DisciplineWins