Launching “Beat the Coverage” an #NFL inspired system to spot hidden obstacles in business & life. Full launch in Sept, sharing stories & tools till then. #BeatTheCoverage #jjbirden

I was 5'10", 153 lbs with a track scholarship,.and I still walked on to the #Oregonfootball team. People thought I was crazy. But I wasn’t chasing approval. I was chasing purpose. Not everyone will get your choices. You don’t need them to, just commit. #BeatTheCoverage

This logo isn’t just a design, it’s a mindset. Beat the Coverage is about strategy, resilience, and execution under pressure. Built to last. Built to lead. #BeatTheCoverage #Mindset #NewLogo

Coverage isn’t just defense on a football field, it’s anything standing between you and your goal. Doubt. Distraction. Fear. Excuses. Want to win? Learn how to beat the coverage. . #BeatTheCoverage #MindsetMonday

Step 2: Find the Holes. Once you know the field, look for openings, gaps in the market, in your competition, or even your own game. Big plays come from small windows. Don’t just work harder, think smarter. #BeatTheCoverage #newkeynote.#ChiefsKingdom

BEAT THE COVERAGE!. Coverage = anything between you and your goal:. 😤 Doubt.📉 Setbacks.📱 Distractions.⏳ Time.🙅🏽‍♂️ Naysayers. Identify it. Face it. Beat it. Let’s go to work this week. 👊🏽. #BeatTheCoverage #MindsetMonday

Beat the Coverage Framework: Six Strategic Steps Step 1: Know the Field. You can’t win if you don’t know what you’re facing. Awareness is your first advantage. #BeatTheCoverage #Leadership

You can’t wing it and expect to win. Not in sports. Not in life. Beat the Coverage is more than a mindset. It’s a system for staying ready, handling pressure, and creating wins in any environment. #BeatTheCoverage #MondayMotivation #MindsetMatters

Beat  the  Coverage: born from studying elite defenders like #DeionSanders to spot patterns and tendencies. Same game in business, see the tendencies, sharpen strengths, execute with precision. Full launch in Sept. #BeatTheCoverage #motivationalspeaker

STEP 3: Play to Your Strengths / Cover Your Weak Spots. I was 157 lbs going against DBs 180–220. If they got their hands on me, it was over. I trained my edge, speed and quickness, and mastered the details. Leverage your strength. Fix your gaps. That’s how you #beatthecoverage.

4 generations. 1 powerful moment. My dad. My sons. My grandsons. Grateful we got to capture this. 🙏🏽. Legacy isn’t just what we build .it’s who we build it with. #FamilyLegacy #BeatTheCoverage #Gratitude

Two defenders hit me, one high, one low. I held on and made it to the end zone. Life hits like that too, pressure from all sides. But if you’ve got purpose + grit, you don’t fold. You finish the play. 👊🏽. That’s #BeatTheCoverage. #Mindset #UnderdogMentality

@BeatTheCoverage @PhilHarrisonBW This is dumb.

@BeatTheCoverage @PhilHarrisonBW Yes. Definitely so.

@jjbirden And you did big things man!!! You BeatTheCoverage and caught TD’s from DeBerg & Montana!!.

Plenty of lessons to already learn from the Urban Meyer story….from a media perspective @BeatTheCoverage notes how ESPN getting scooped showcases its declining importance in breaking news -

Liking the podcast, don’t forget you can get the written coverage of all things #KeepSportsHonest over at @BeatTheCoverage too!.

Sick of mainstream sports media bias? Don’t forget we are fighting back at @BeatTheCoverage. Give us a follow as we hope to #KeepSportsHonest.

Don’t forget to follow @BeatTheCoverage for more holding the sports media world to honesty & calling it like we see it.

Exactly what I been saying. Why would anyone want to watch @espn for news when they so quick to put out fake news. #OohKillEm.