Jeremy Schumann
@jeremyschumann
Followers
5K
Following
24K
Media
2K
Statuses
16K
Just here for the 🔥 Hot Takes | 🌎 Trotter | ⚡ Brand & Product Marketer | Past: @Instagram @Amazon @Nike @Airbnb @TBWAChiatLA | https://t.co/8SE9xSX9HJ
Los Angeles, CA
Joined October 2011
Why do I work in Strategy? Because it's intoxicating. In what other field do you get study people for a living, help make things, help shape culture, and most importantly constantly unearth insights that change the way you view people, categories, culture, and yourself?
10
25
233
This will be an entry point for a lot of 15 year olds to get into Vineyard Vines this holiday season, though. Planting the seeds early. “Cost per 6 7 lead”
4
1
28
Whomever came up with the @duolingo streak was absolutely brilliant in gamifying my language learning. My only build is this screenshot needs to have some branding/their logo so people know what I’m talking about when I flex it. Ex: Snkrs got em screen shot, Spotify stories
0
0
0
AI is Cheap. Your Audience's Trust is Expensive. The future of businesses and brands is how do you elegantly balance both.
1
0
0
The Playbook: 1️⃣ Small, elite, hilarious team. 2️⃣ Cut all unnecessary cooks out of the creative process. 3️⃣ Make content that actually competes in the feed. 4️⃣ Hit publish: With the goal of breaking the feed every week. 🤘💀
0
0
2
5. "Our biggest risk? Being ignored. Even our legal team has the mandate to get as creative as possible."
1
0
0
4. “The True measure of marketing: outsized reach without buying media via shares, earned media then collabs. We’re a startup, we can’t outspend so we punch above our weight in free media. Ex: This Small Ones ad currently has a 3:1 share to like ratio” https://t.co/RscKJPFAbD
1
0
0
3. " Hire market-proven funny people (Onion, Comedy Central) for our writers’ rooms."
1
0
0
2. "What spreads online is entertainment. Our niche is PG-13 comedy. The bar: Every ad should be as good as a viral SNL skit and be the funnniest thing in your feed."
1
0
0
I visited Liquid Death HQ last week to learn the black magic behind their virality.🔮💀 Here are the 🔥 takes behind their process from their VP of Marketing. 🤘 1. “You’re only as good as your final decision maker.”
1
1
2
37
75
2K
Pretty wild that @MaximumEffort can hit up a company in viral crisis mode and just point to their portfolio full of reactive viral moments (Peloton Ad, Aviation Gin, Match, State Farm) and say we got you.
Thank you for your interest in Maximum Effort, @astronomerio! We'll now get back to what we do best: motion pictures with Hugh Jackman, Fastvertising and Wrexham football. We'll leave data workflow automation to ̶G̶w̶y̶n̶e̶t̶h̶ ̶P̶a̶ Astronomer.
1
1
17
The reframing of “bot” to “agent” is one of the best industry rebrands/reframes in recent history. Been hopping around to Tech Week NY events today, and people are just using the terms interchangeably.
10
25
238
Straight outta @Saltburn @PrimeVideo
🛁GIVEAWAY🛁 Introducing: Sydney’s Bathwater Bliss. In collaboration with Sydney Sweeney, we created a limited-edition soap infused with her ACTUAL bathwater. Why? Because y’all wouldn’t stop asking. And Sydney said, “Let’s do it.” (what a legend) Enter now on Instagram:
0
0
0
⚡Nothing unites a community like a common enemy. That’s why defining your brand’s enemy can be so powerful. Some compelling examples of enemies that brands combat on behalf of their consumers I've compiled throughout my career:
1
0
5
CDMXcellence: Museum meals, mariachi boats, and mezcal magic.
1
0
5
To their rally cry in 2023 "The New One" calling out all the tropes Apple uses to make you feel cool that can't help but make you feel a bit duped. It's giving, "When the pirates become the navy, it's time for new pirates." 🏴☠️ https://t.co/eKFOnOZFXP
0
0
0
How do you disrupt the original disruptor? (Apple) You use their own playbook against them. Their latest act is an unforgettable twist on "Shot on iPhone" calling out the impact of relentless yearly upgrades and throwaway "Fast tech."
3
4
34
Finally an AI ad that’s good 😂
Well, for once an #AI-generated ad which makes some sense in that it at least takes a dig at one of AI’s most chronicled imperfections and ties it back to the brand’s legendary tagline. AI and extra fingers. Playing right into #KFC’s hands there :) One could argue that they’re
0
0
2