We hear this constantly from agency owners. RightMessage works for their own brand. Then they start using it with client work and realize it solves problems across completely different businesses.

We just added Flow visitor logs to @rightmessageapp app. 👀 (Inspired by @Bento - since it makes debugging *super* useful to see exactly what's going on in an flow/automation)

...for now! 😉

Someone tells you their biggest challenge in a quiz? Make sure everything they see after that is about solving that specific challenge. The sales page. The emails. The call to action. It's simple. It works. But very few people are doing this.

When everyone's blasting the same message to everyone, the bar for standing out is remarkably low.

There's never been more content online. AI has made it trivially easy to publish. And yet somehow, marketing feels less personal than ever. Which means there's never been a better time to start personalising.

It's not meant to replace talking with people and analyzing the data yourself. But it helps you stay on top of who your audience is and what they want in real-time.

Then it generates ideas: 👉 Article topics aligned with what your audience wants 👉 Social media posts rooted in your data (not guesses) 👉 Pain points you might have missed 👉 Lead magnet ideas that would resonate 👉 New product opportunities 👉 Email campaigns worth sending

Our Audience Insights feature analyzes website activity and survey responses. It looks for patterns in what people tell you about their challenges, what they've tried, and what they need from you.

Most businesses know they should survey their customers. Few actually do it consistently. Even fewer analyze what they learn and make decisions with it. RightMessage does this automatically.

Leave a reply, DM this account, or message @lauraelizdunn directly. Thank you!

Things like: 👉 "I want to add a quiz and show visitors a different opt-in based on their answers" 👉 "I want to add a survey to my thank you page" 👉 "I want to personalise my sales page for different audience segments" Whatever it is, in your own words.

🚨 We need your help. In December, we're overhauling our documentation and tutorials. Not just the usual "here's how this feature works" stuff - we want to show you how to actually do the things you want to do. So we'd love to know: what do you want to use RightMessage for?

TLDR: Personalization isn't about being clever. It's about being relevant *at exactly the right moment*.

Mistake #5: Making personalization complicated. You don't need 10 segments and 47 variations. Two audience types with slightly different headlines will outperform one generic message every time.

Mistake #4: Personalizing before you have an offer that converts. If your offer isn't working, personalization won't fix it. Get your core offer converting first, then use personalization to convert more of the right people.

Mistake #3: Collecting data but never acting on it. You asked if they're an agency or freelancer. Great. Now show them different case studies. Different testimonials. Different examples. Otherwise, why did you ask?

Mistake #2: Asking for data you won't use. "What's your favorite color?" Unless you're selling paint, stop. Only ask questions that change what someone sees or gets.

Mistake #1: Personalizing everything at once. Start with one high-impact change—like your opt-in form headline. When you personalize everything, you can't tell what's actually working.

These 5 mistakes are the ones we see constantly. Fix them, and you'll see better conversions without the complexity. 👇👇👇

Most people overthink personalization. The result? Either overly complicated setups that don't move the needle, or never getting started at all. Personalization should be simple: ask the right questions, show people what matters to them, track what works.