“Optimize for AI.” That’s the new advice being pushed by bad marketers. We’ve been here before…. → First, we optimized for machines with SEO content that ignored humans completely. → Then we evolved to finally creating content for real people. → Now? We’re sliding back by

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱 𝘀𝗵𝗼𝘄𝘀 𝘂𝗽 𝗶𝗻 𝗔𝗜. The problem?. No one actually knows how to measure it. We’ve entered a weird in-between stage with AI. • Models are more polished, but not dramatically smarter (𝘢𝘴

Join millions who have switched to Grok.

If your eCommerce collection page looks like a Pinterest board or a Wikipedia article. you're doing it wrong. We see two extremes all the time:. 𝟭. 𝗕𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗼𝗽 𝗶𝗻 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗴𝗿𝗶𝗱 𝗮𝗻𝗱 𝗰𝗮𝗹𝗹 𝗶𝘁 𝗮 𝗱𝗮𝘆. No title. No intro. No context.

SEOs: "We had an incredible 350% increase in clicks last month!". Logical Marketers: 🤨

Most SEO agencies don’t get fired because of bad performance. They get fired because their clients have no idea what’s going on. Seriously, this happens 𝗮𝗹𝗹 the time. We’ve seen brands leave agencies that were actually driving solid results. When we ask why'd they leave?

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗹𝗼𝘃𝗲𝘀 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗳 𝗮𝗻 𝗦𝗘𝗢 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻, 𝗿𝗶𝗴𝗵𝘁? 😜. Foundational work gets implemented. Quick wins kick in. Traffic spikes. Excitement builds. And then… it flatlines. Welcome to what we call the Gap of Disappointment. It’s

𝗠𝗼𝘀𝘁 𝗲𝗖𝗼𝗺𝗺 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗮𝘀𝗶𝗲𝘀𝘁 𝗔𝗜 𝗦𝗘𝗢 𝘄𝗶𝗻 𝗿𝗶𝗴𝗵𝘁 𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲𝗺. Your product feed. We’re not just talking about optimizing for Google Shopping anymore. We’re talking about shaping how AI platforms like

Early in my career, I thought my SEO recommendations were gold. …until they were completely ignored. I’d give clients clear, actionable next steps, legit things I knew would move the needle, and they’d go nowhere. The internal POC would smile and nod, then ghost the

RT @kurtinc: Brought back @jason_berko to talk “AI SEO”what’s real, what’s snake oil, and how Shopify merchants can actually prep for AI se….

𝗚𝗘𝗢 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 “𝗲𝘅𝗽𝗲𝗿𝘁𝘀” 𝗮𝗿𝗲𝗻’𝘁 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆. And it’s not because they’re being strategic. it’s because they’re afraid you’ll ask real questions. Here’s the 5 things they won’t admit:. 𝟭. 𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆.

Watch:

𝗝𝘂𝘀𝘁 𝗱𝗿𝗼𝗽𝗽𝗲𝗱: another episode on The Unofficial Shopify Podcast, covering AI, GEO, SEO, and the wild claims flying around all three. Some of the takes may ruffle feathers. Others might save you from wasting budget. Either way, if you care about real results (not just

RT @JeremyRiveraSEO: Great @unscriptedseo interview with @jason_berko - here's a clip from Monday's episode!

“𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 #1 𝗦𝗘𝗢 𝘁𝗶𝗽?”. Still the most common question SEOs get. And the answer hasn’t changed in over a decade. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗯𝗿𝗮𝗻𝗱. 🙅‍♂️ Not a clever hack. 🙅‍♂️ Not a plug-and-play template. 🙅‍♂️ Not a shiny new tool. A 𝘳𝘦𝘢𝘭, memorable, trusted brand.

AI is changing how we search. But is it killing SEO?. Not even close. Yes—AI overviews are reducing clicks. Yes—forecasting is messier than ever. And yes—your top-of-funnel traffic might be dropping. But here’s what most brands miss:.→ Not all traffic drives revenue. → AI

RT @kurtinc: .@jason_berko breaking down SEO in 2024

We took a site from DR0 → DR55. overnight!. Why? To prove a point.

For all things Schema markup, Dave is the 🐐.

RT @breaktheweb: We are excited to announce that Break The Web is a 2021 US Search Awards winner for Best Use of Search – B2C (SEO) 🥳 🏆. We….

RT @breaktheweb: 🥳 Time for a Monday celebration!. Break The Web was announced as a finalist for two US Search Awards:. 📈 Best Use Of Searc….