Jackie ✨| TikTok Shop
@jackie_startok
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Scaling 7,8 figure brands on TikTok Shop | Social Commerce | Reach Digital
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Joined August 2021
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We’ve taken brands to $100K+ per month on TikTok Shop. One of the hardest parts is setting up the channel for scale
It took us 100+ hours to figure this out
Now, I’m giving away our FREE guide ”Set Up TikTok Shop For Success”
Just Retweet and Comment "Shop" to get access today
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One of the best ads I've seen in a while
FilterBaby is killing it on YouTube with shorts 🔥🔥🔥
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They say you need to be an opportunist
Already 2.2k units sold
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Looking for US & Canada based female UGC creators who are above 25 and interested in hair products 🙋♀️🙋♀️🗣
#ugc
#ugccommunity
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We just gladly paid a UGC creator more than what was agreed upon
Why?
She was responsive and responsible. And delivered content above and beyond
Focus on the right things, you will be rewarded fairly
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People forget how small this side of Twitter really is.
The number of brands I still talk to every day who don't even really know what UGC is...
And people say it's saturated? Not even close.
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TikTok Shop Guide is here! Everything you need to know to make the first $10k/week on TikTok Shop
From signing up to affiliate outreach, the process we're using to sell out inventory (did it twice already!) with ZERO ad spend
Retweet & Comment "TTS" and I'll DM it to you
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POV: affiliates make more money in one week than most dropshippers make in 6 months
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Iykyk she’s slaying with this product! This video she did got 5.1 million views
Just like organic scaling with sub accounts, dedicated affiliate account like this (for one product) is working so well
For affiliates, it’s easier to make commissions on already viral products.
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Looking for exciting and energetic US based UGC creators
Will need to show some skin so please comment if you are interested!
#UGCcreator
#ugccreators
#ugc
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Looking for a parent UGC creator for a baby product
Please comment if you are interested!
US based only
#ugc
#ugccreators
#UGCcreator
#ugccommunity
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Learned a few things after speaking with a tiktok shop agency in china. First thing we can now confirm is that DouYin and Tiktok are literal siblings from the same parent company
What we learned last 8 months about TikTok shop in the US already held true in China
A couple
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If you're tired of paying overcharged creators and agencies listen to this
Every TikToker that has over 5k followers is a good potential creator for your brand...Find a VA and start reaching out to them every day
You'll quickly build a roster of creators to work with regularly
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Managing affiliates made me realize this was the start of influencer marketing...creators only getting paid for results, not for follower counts or views
Funny how influencer marketing today focuses on vanity metrics
Context: none of our top affiliates have follower counts
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Looking for 2-3 African American fashion UGC creators
Plz comment if interested
#ugccreators
#ugcopportunity
#ugccreatorsneeded
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Success on TikTok and TikTok Shop largely depends on the category and vertical --- capture momentum
Currently the best-selling categories on TikTok are Beauty, Womenswear, and Phones & Electronics for the past 30 days
Supplements had a 122% mom growth 👀
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Not all ads shown inside TikTok Creative Center are great
If you study the wrong ones, it can do more harm than good⛔️
Here's how to identify actual converting ads: 🚀
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Here's how we would get to $50k/month on TikTok Shop if we started today
1. 50% commission for affiliates
2. Steep discounts on prices (>30%) Run a ton of flash sales in the beginning
3. Own + affiliate content (20 posts+ a day minimum)
4. Run ads almost immediately to acquire
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This side of Twitter is slowly turning into a job board 👍😂
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RYZE has over 1,000 ads running on Meta currently
After spending 3 hours in RYZE’s ads library, here’s what I found 🧵
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micro ingredients is run by a chinese CMO and chinese account managers at TikTok --- gotta go to china to learn all things social commerce
They really know what they are doing
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No.1 shop has over 5000 videos per month
No tactics are as effective as simply 2-3x video volume
Everything else is secondary
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In 2024, we'll see millionaires made purely by doing TikTok shop affiliates
Then they'll become mega millionaires by selling how to make $40k/month being TikTok shop affiliates
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TikTok UGC Tip:
Say something like "I've been seeing this all over TikTok" within the first 3 seconds.
Tap into people's FOMO.
They'll be hooked instantly.
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Every brand owner is like "how can I make my brand go viral" but so few are thinking "is my product actually good enough to go viral because of how amazing it is?"
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Your video/UGC ads don't have to be complicated
It just needs to be simple, authentic, and to the point
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Influencer marketing will see its biggest downfall in 2024
All because of how social will have its 2nd revolution of blending content with shopping and measuring creators based on performance such as revenue
What’s happening on TikTok shop: accounts with 12k followers are
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Content creation + spanish speaking
Double threat that is unstoppable on TTS
Anyone spanish speaking creators? We have great opportunities 👀
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Gurunanda is ranked 27th now on the top TTS chart
Is this the beginning of the end for shops with under $10 AOV?
Interesting to see how the average AOV has been moving upward from $10 to $25 past few months
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When it comes to affiliate outreach, we've done all four channels.
Needless to say, every method has its own pros and cons but having more than 1 outreach/communication channel is almost now required
Today I'm in the camp that the first touchpoint is best when it's done via
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Calling all UGC creators & TikTok shop affiliates 📣
If you are an active creator on TikTok, we’d love to invite you to our fastly growing affiliate community for free and get paid for making incredible content for best brands on DTC and TikTok shop
Both high commission and
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Looking for female UGC creators who are in DFW area 🗣📣 Opportunity will be kitchen/home products related
Please comment if interested ✌️
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I think this is a fully AI automated livestream
With the insane new update from ChatGPT 4o, you don’t need real humans to do it anymore
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New TikTok Shop Rule Alert 🚨
Cold starting shops will be limited in how many new affiliates they can reach out to + follow ups per day
The threshold is pretty low for now (>$1,500 GMV per week) for unlimited new messages but I think this is the first step of restricting new
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Get killer ad creatives using AI 🔥
Aggregate all the 4 and 5 star reviews from the past 2-3 months and past them into ChatGPT with this prompt:
"Categorize these customer reviews into different themes for wanting to buy XXX products. Rank them in the order of popularity"
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Launching TikTok ads in 2023? Make sure you understand these five things we learned after spending 6 figures on TikTok in 2022
🧵
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Similar to dropshipping, success on TikTok shop relies on product selection. Products that are proven have a higher likelihood of success than new products
Based on the top 20 products filtered by revenue from Dec 18 - 24
1. Curlers & Straighteners: two shops — beachwaver
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Halara is horizontally scaling multiple shops on TT --- makes sense: different audiences for different shops
P.s. Every LLC can open five shops in the US
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Momofuku's TikTok Shop success --- Part 4: getting access to the actual case study HERE
Want to see the case study in one place with numbers and key takeaways?
Reply "TTS" and I'll dm it you (must be following)
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At this point, I rarely check shop ranking on kalodata but creator, product, and video rankings because they reveal and bring more insights
Interestingly, past 30 days, 8 out of the top 20 GMV creators are brand accounts (counting stormi and jeffree star) Will this be a bigger
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Ugly Truth TikTok shop sellers and agencies don't want to admit:
Volatility is destined to happen. Big goals you hear agencies promise you likely will not happen --- it's a mentally taxing game when violations hit, products are sold out, ads aren't performing, affiliate volume
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Most brands are lazy....they run a few static images or UGC videos then become content with a 2x or 3x performance
By not diversifying creatives and hitting all different ad types, you are not stretching your campaigns to their maximum scale and reach
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She did it — first million GMV live stream is born 🤯
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Ok I see how it is
They are really trying to push FBT now to all sellers. Two business days???
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After watching and studying many organic videos, I just realized leaning into crazy sales and talking about discounts just work
Many videos are simple as "this XXX used to be $40, but right now is at 30% off"
It feels cheap but people are on TTS looking for deals
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How to break through as a brand new TTS seller --- Insane method
On May 1st, this affiliate put out a video on EcoKind promo deal for this product at almost 100% discount. Not sure if it was a mess up from the seller's end but the product was selling for $2 on that day
Result?
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Chatting with a tiktok shop agency in china and the biggest struggle for chinese merchants to understand is why affiliates don't create content when they are on vacations 😂
"Why are people not working when they are on break?"
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Shipped by TikTok products now get special badge on its product listing
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Let's dissect current TikTok Shop product page and understand what you should and shouldn't be optimizing (hint:
1. The very first thing shoppers see is the first image of your product --- according to tiktok shop policy, you should keep it with a white background and clean and
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Besides Twitter, creator market place, Upwork, where do brands find creators for UGCs? 🤔
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This BK beauty live stream is so impressive on many levels
Crazy thing is it’s still going after six hours!! Live stream is a marathon and here are a few notes I jot down from this live
1. Live host is everything. They make and break the show — Lisa has incredible energy and
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Not sure when TikTok Shop will fix this loophole but because of the free shipping they're giving away to customers, TikTok Shop gives sellers a limit to reimburse for shipping (up to $11)
Which means even if each order costs less than $11 to ship you can still put $11 for
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When it comes to TikTok shop analytics and data, there are two main go-to platforms today: Kalodata and FastMoss
I've used both and here are my experience and honest thoughts of both:
First, let's go over pricing
-- Kalodata: subscription starts at $45.9/month, professional
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This is the doc I created one month ago. He didn’t ask for my permission to share nor properly credit the source
Please be aware
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TikTok shop requires you to have below certain % negative product reviews. Basically you can only have <5 negative reviews every 1k orders
You need to sell a good product with great customer support. This is anything but dropshipping cheap products from China
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Told Zain to do this in April he only started testing it now --- he could have gotten $100k revenue just through this already 😂
Day 1 of running product shopping campaigns on tiktok shop
shoutout
@jackie_startok
for encouraging us to test this new black magic campaign type.
Def won’t be able to scale it too high since it’s not really a top-of-funnel traffic type but think we can get it to a very solid
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Creative is not an expense. You are one creative away from unlocking the next level of scale and profit for your campaign
First day of scaling, this one creative is pulling insane conversions for us 🤯
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Ok ik screenshots are cringy but we did this without any ad spend so I think we're ready for some ad budget 😎
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TikTok shop agencies need to figure out in house content creation (video and/or livestream) next 3-4 months
Similar to media buying agencies need to do creatives to deliver performance
Maybe besides crypto, I haven’t seen a space that moves this quickly
I’m leaning toward
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Taking so many notes —- one of the best affiliate videos I’ve seen 📝✍️
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Hilarious some "more established" agencies charge $10k from brands for a simple service that only sends 5000 messages per month to connect TTS affiliates
This is why brands are so tired of these glamorous agencies that are on top of Inc. or Forbes list --- almost a red flag if
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$300k gmv in one live stream 🤯
This isn't done by a ventured funded brand or household name. It's done by a small business that has consistently been making content and created a community of raving fans on the platform
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I read a detailed report on TikTok Shop performance in China and consumer trends in 2023
👉Five interesting datapoints that can be relevant to TikTok Shop US:
1. Discounts drive campaign performance --- it's the most consistent leverage that sellers use to ensure success
IMO,
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Who knows what AI tool betterbrand uses here in the hook (pretty sure she’s not a real person)…this tiktok account is using it in all of its video hooks 🤯
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Rude awakening for DTC in 2024 (why brands from the 2010s will not survive in 2020s if they don't understand this)
Biggest brands for this generation will be winners at organic social --- marketing that's driven not by paid but good content (content through both own account and
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@TomValentinoo
Where is the BBC news on "the announcement will be "huge" and "very important." fact checked?
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Reach Digital's 90 Days TikTok Shop activation plan (w/ key milestones and road map)
1. We evaluate the first key milestone on day 45 given most brands will be cold starting TikTok shop and it takes 10-14 days to warm up with affiliate videos and the platform
Key action items
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You need A LOT more affiliate content…if you think you have enough, you don’t
We get roughly 10-15 videos a day right now but we’re working on capacity to pump 20-30 daily videos for our partners
It’s pretty black and white in the beginning you need to brute force virality to
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Will Gurunanda fall out of the Top 10 chart soon? 🤔
45 US sellers are making over $1m in GMV per month now
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TT shopping ads are wild
Seller 1: we run no spend, purely organic. It took us two months+ to get to a moderate level of success (mid 5 figures)
Seller 2: run ads on day 1 and can scale aggressively with good efficiency. We did the same mid 5 figure in first week
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All customer support tickets on TikTok shop need to be answered within 24 hours including weekends
We receive 5+ cs tickets asking for free products everyday 🤦♀️
For our clients, we monitor 7 days. Maintaining a shop health is absolutely a full time job in and of itself 😅
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"Full service shop" ---- very interesting
Seems like TikTok basically runs the entire operation apart from inventory. Anyone has heard of this yet?
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Daily reminder: execution > hidden secrets --- there's no hidden strategy where people on twitter, youtube or tiktok haven't shared
Everything you need to know is already on here
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This founder stood in front of the camera and talked for like one minute
Pretty sure it has driven over $100k in revenue for them
Founders, just do this! No crazy production is needed —- be genuine and helpful
More so for beauty and skincare brands, founder effect is very
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Hoping the next TikTok shop platform major product update will enable subscriptions for customers
Many sellers operate on a subscription model. If TikTok shop can satisfy both first time and returning shoppers this will make "halo effect" more real
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Left is the TikTok Shop activation roadmap shared internally by their team and right is the road map that we created and are implementing currently for brands
Two major differences are volume and the sequence of events:
1. According to TTS scalability pyramid you get traction
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Products that work on TikTok shop went from below $20 in Sep/Oct to below $80ish now in December
When there’s 80 million active users, you can sell anything
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Amazon announced its prime day for 2024 to be July 16-17
TikTok response: we'll extend our Prime Day (Deals For You Days) through the 17th so we can overlap with Amazon's
TTS is coming for the big bother for sure
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Try this to make your paid UGCs more authentic
Let the creator use the product for a few days then in the script invite them to share their feedback and experience of using it
With a hook "Trying out new XXX so you don't have to"
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People are legit buying couches on TikTok shop 💀 there's no excuse to say your product won't work
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This week we're releasing a four-part series on how Momofuku became the top seller in Food & Beverage category and how we made it to the top 50 in ranking WITHOUT a dollar spent on ads
Pulling away the curtain to show you how an established brand like Momofuku successfully
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What happens when TikTok shop affiliates are being hit up 100 times minimum per day?
They look at the product, the shop (shops without profile picture can be seen as a red flag), and the TikTok account. They search about the brand on Google and even look at their Shopify website
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Trying to help as many people as possible without looking for a return is the best advice to grow personally and professionally
Highly recommend
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Just because you did $5k single day on TTS, there's no reason why you won't do $500 next day (unless running ads)
It's a roller coaster
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Determined to make free content better than paid --- digging deep into content and video creation on TTS
Being a tiktok shop affiliate is definitely the biggest opportunity in 2024
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5 evergreen UGC concepts that always work:
~~ Social Proof/Featured Article Greenscreen (If you are endorsed by Kardashian, time to use her in every video lol)
~~ Founder Stories (introduction your brand to the world: don't understand why this isn't the norm)
👇👇👇
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Sellers that will embark on hosting insane affiliate challenges, something to also think about is live (it will be big in Q4)
Affiliates are an extension of your shop after all. What will move the needle even more is own brand account and self run live show
Time to think about
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Top 5 TikTok Shop categories and stores this past Black Friday week
Beachwaver did a 30-hr TikTok live. Have to give it to them for the hustle
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At this rate, how fast is it growing now in 2024? 👀
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Just another nicely done video from a small business that blew up their products on TikTok shop
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This video alone brought them $100k in revenue🤯
The best secret weapon for small businesses is having creator founders
Just another nicely done video from a small business that blew up their products on TikTok shop
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Before TikTok shop, I never understood what halo effect means 🔥🔥🔥 it’s happening for shops we manage as well
We're on Amazon now... LFG 🚀
The massive HALO EFFECT from TikTok Shop spilling over into AMZ was too hard to ignore. Branded search volume in the marketplace is soaring.
New sales channel, unlocked!
A huge shoutout to
@KENtheFREEMAN
and team at Full Circle Agency for
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It's wild to think in the next five years there could be more ecom stores that don't use shopify doing multi million dollars purely just off of natively integrated shops on social channels
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What people think tiktok shop agencies do: seed products, talk to affiliates, and make content go viral
What we really do: troubleshoot order issues at 10pm to avoid late dispatch penalties
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Many shop agencies yap on this app but if you ask TikTok shop team who the best TSPs sellers work with, I bet you many of them aren't even on this app
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Releasing our newly updated beginner guide for TikTok shop next week
It's going to be a banger I already know it 🤯
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