Marketing used to be an artistic field. Now it’s APIs. Enter: the Marketing Data Engineer - part analyst, part dev, part ad nerd. If you’re still duct-taping dashboards, you’re already behind. Why top teams are hiring engineers for measurement:.

🚨 Before you throw money at the latest “AI-powered ROI-boosting miracle”…. Ask yourself: is your data actual garbage?. Garbage in - Garbage out is real, and AI can’t fix trash. 🧹 Clean it up with these 6 steps: #genai #hallucination #marketingdata

Optimizing for clicks and conversions?.Cool - if you're into guesswork. Truth is, not every conversion came from your ad. If you're not measuring incremental value, you're just crossing your fingers. 🧠 Fix that: #incrementality #measurement #attribution

🎮 Can you measure marketing impact for a AAA game before launch?. Plaion did. No cookies. No tracking. No BS. Just real performance insights across channels & geos. 📊 It’s the rare case study that doesn’t feel made up. 🕵️ Dive in:

Someone visits your site, buys tomorrow - retargeting takes the credit. That’s like showing up at the finish line yelling “I WON!”.Without incrementality, you’re guessing (or double-paying). 👉 #Retargeting #PerformanceMarketing #Attribution #AdTech.

Another day, another company discovers “predictive analytics.”.At INCRMNTAL, we forecast incremental success using real data. If your model can’t say what not to spend, it’s just wishful thinking. 👉 #AdTech #Forecasting #MarketingROI #PredictiveAnalytics

Should you ramp up spend on Prime Day - or chill?. Most treat it like a sugar rush: more traffic/spend/noise. But incrementality? It doesn’t care about hype. Here’s what actually moved the needle:.👉 #PrimeDay #AdTech #MarketingScience #Incrementality.

📺 CTV is booming -viewer behavior is evolving, and marketers are scrambling to prove performance. This report cuts through the hype. We analyzed real incrementality across verticals, campaigns, and spend levels. 👉 Weekend read:

Over the past weeks, we welcomed new brands across fintech, gaming, B2B tools, and consumer services. They’re moving past attribution guesswork and embracing incrementality. Incrementality is no longer an experiment: It’s a necessity. #Incrementality

Our competitor just discovered Out-of-Home measurement. Cute. At INCRMNTAL, we’ve been measuring OOH for years/.If you’re still guessing how OOH impacts your funnel, here’s a better option. 👉 #OOH #MarketingMeasurement

“Visibility into our iOS and influencer campaigns empowered us to sharpen our marketing strategy.”. This isn’t just talk. Rovio’s not alone - more brands are using incrementality to drive smarter, faster, and more confident decisions. Want to see how? Let’s connect.

Everyone’s shouting “LLMs are the future of advertising!”. But can they actually measure impact? Or just make your ad copy sound smarter while your budget disappears?. We dug in:. #AI #AdTech #MarketingScience #LLM #INCRMNTAL

INCRMNTL + Roku + Comcast + VIBE = the most no-BS report on CTV incrementality. Real campaigns, real results, no guesswork. More CTV partners coming soon. Get the report:

“The surgery was a success. The patient died.”. That’s marketing measurement today. You ask a question. You wait weeks. You get a perfect answer - after the budget’s gone and the damage is done. Insight delayed is insight denied. 👇.

MDM Podcast episode:

Our CEO joined the MobileDevMemo pod to talk incrementality & why AI attribution is useless without clean data. 💥 So we wrote this:.6 steps to better marketing data quality → no jargon, just action. 👉

We can't believe that some companies are still basing their decisions based on outdated data. Incrementality Experiments are a thing of the past. LITERALLY.

The "Gold" standard:

I finally picked the perfect winter coat….Today. In June. It’s 32°C out. That’s what 5-week incrementality tests feel like in an AI world — a decision made way too late to matter. Move at the speed of relevance. Choose real-time measurement. 👇 Article in 1st reply.

Your social media KPIs might be lying to you. Clicks ≠ success. Likes ≠ revenue. CTR ≠ ROI. If you’re still trusting platform metrics, you’re measuring engagement—not impact. 👇. #marketing #socialmedia #attribution #incrementality #INCRMNTAL.