RT @ForbesIndia: Netflix's latest global engagement report pokes holes at the assumptions about how audiences engage with content. @iamabhi….

RT @humansofny: I've stayed quiet on the appropriation of my work because I think @HumansOfBombay shares important stories, even if they've….

RT @IIMC_India: Students of #DigitalMedia attended a workshop on #DigitalCampaigns by Mr. @iamabhik, Chief Strategist & Founder, Salt & Pap….

RT @ForbesIndia: How multiplexes can thrive in the age of OTTs . By @iamabhik

So many outrageously unbelievable boycott excuses for #Pathaan, #ShahRukhKhan & #DeepikaPadukone in the above comments. Will try to put my side to each one in the most civil way possible🙏

I genuinely don't understand this "saffron" bikini issue in #Pathaan. Sunset, flowers and spices called to ask for patent certificate. #ShahRukhKhan𓀠 arguably has brought more fame to India than any other actor & yet, here we are. The world needs to see we're bigger than this.

RT @ForbesIndia: Macro changes are taking India towards a positive era of strong individuality, personalisation, and hyper-targeted yet aff….

RT @nytimes: A blizzard of research on black holes has revealed unexpected connections between gravity and quantum mechanics. The implicati….

#EverythingEverywhereAllAtOnce appreciation note.

RT @adage: A hustle culture is what makes the industry cool. But when pressure takes precedence over passion, agencies won’t hold onto thei….

RT @CommArts: .@iamabhik lists five ways to celebrate creatives’ intensity while caring for their mental health. ht….

Just saw #RRR again. And the Parasite-like love & awe it has received from the West it should comfortably win the Oscar. Last year Udham wasn't sent for "projecting hatred for the British." That logic still stands but so does the 7 Oscars of Schindler's List. Send it!. #RRRMovie

#TheSandman does justice to @neilhimself's unique lense and IS DC’s best OTT work till date. Delectably layered dialogues, thorough story arc, on point aesthetics, exquisite casting & most importantly ENTERTAINING AF! @netflix has found a winner worthy of five great seasons. 💫

#Darlings doesn't deserve an iota of the hate. Women artists use nuance to break the 'abla nari' narrative loop for a story hidden under the carpet for too long & men don't like what's protruding. Not that wolves will ever celebrate a warrior sheep. #AliaBhatt, @djasmeet & team💫

The standards, scrutiny and accountability we expect from #Kesariya, the day we do the same from our leaders, we will leave behind a better world.

RT @p_mehdiratta: This is so on the dot. Great read @iamabhik .Gender #equity in advertising #women brand ambassadors in India.

RT @mrs_ati_uttam: “All it needs is three big brands to take a bold leap of faith and change the narrative for good.” Another great piece b….

We all deserve a world where if Shah Rukh can sell groceries for BigBasket in India, having a female star like Alia Bhatt selling MRF tyres should feel equally normal. Maybe @Mahindra_Thar can have a female sportsperson as their face? cc: @anandmahindra .

RT @ForbesIndia: The masculinity problem of unisex brands in India. By @iamabhik.