hyscore.io
@hyScoreIO
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Precise Contextual Targeting - We ensure that advertisers and publishers can deliver engaging and effective brand-safe campaigns to most relevant audiences.
Berlin, Germany
Joined July 2016
In addition, we have the feeling that the algorithms used are pursuing very specific goals, which means that the platform is no longer open to communication. Should this change over time, we will be present here again. Live long and prosper.
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We are ignoring our X account because we are not satisfied with the way the platform has developed over the past two years. The way people communicate on this platform, as well as the sometimes very questionable content, goes massively against our own open-minded views and values.
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Today, announced their approved status as the latest Vendor (ID 1201) to join IAB Europe’s Transparency and Consent framework (the Framework). #tcf v2.0 and v2.2 is supported.
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hyScore's statement: "Spying advertising: File with 650,000 target group segments surfaced" in the news by german heise online from 08.06.2023. We are affected too. #xandr #targeting #segments #onlineadvertising #leaks .
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We will resume our Twitter communication from now on and share news and interesting topics with you on a more regular basis and are happy to discuss them as well. #alive.
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Even if Google postpones the time, it is high time to take care of cookie-less strategies in online #advertising. The share of non-consent traffic is getting bigger and bigger. We are happy to advise you and support you with our Precise #Contextual #Targeting solution. ACT now!.
Google says it will continue supporting third-party cookies until the end of 2023, citing mounting industry opposition and the feedback it received when testing possible replacements.
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Exclusive contextual segments from hyScore are now available in the Active Agent DSP’s Contextual Marketplace. Read more:
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We're happy to announce that hyScore's Cookie-less #Contextual Targeting is now available on Xandr Curate. Read more: #cookieless #onlineadvertising
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We saw it coming. Now it is becoming concrete. With our #contextual #targeting solution, hyScore|act, we support advertisers, agencies and publishers to master the future challenges in online advertising - 100% cookie-free and without user data.
adage.com
The search giant instead promises to tap user data in aggregate, not individually, as a privacy measure.
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Save the date. CXO B2B Sales & Marketing Summit. Cookies are becoming less important for a customer-focused online business. #ContextualAdvertising -
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WHY CONTEXTUAL TARGETING IS THE FUTURE OF DIGITAL ADVERTISING - @adage - We’ve seen it coming… in 2017. #ContextualTargeting #OnlineAdvertising #WorthReading
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We wish you all and your families a Happy Easter in these special times! Stay healthy! #StayAtHome #WirBleibenZuhause #COVID19 #Easter #HaveANiceWeekend
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APPLE’S SAFARI NOW BLOCK THIRD-PARTY COOKIES - Contextual Targeting - one way to mitigate the effects of third-party cookie blocking for the advertising industry. Read more #Cookieless #ContextualTargeting #OnlineAdvertising #WeUnderstandContent
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In coordination with @AGOF_facts, hyScore integrated the agof qualified inventory (aqi) service into hyScore|analyze. Read more: #WeUnderstandContent #OnlineAdvertising
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RT @StartupVerband: Together with @KPMG_DE we invite you to the #Corona Town Hall Call to give answers to Top-10 Corona Legal questions for….
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hyScore is ready for #corona and 100% on remote services. All organizational measures have already been implemented and are in force. There are no restrictions in the operation of the platform and in the implementation of the individual projects. Stay healthy.
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It is the responsibility of all of us to contribute as much as we can to contain the spread of SARS-CoV-2/COVID-19. Read more #FlattenTheCurve #Corona #UnitedNotDivided
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"As a startup and member of @StartupVerband, we expressly support and welcome the initiative #ESOPasap of the Federal Association of German Startups!" - Michael Boecher, COO & Co-Founder of @hyScoreIO - Read more here
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In order to use #hyScore|segment even more efficiently, we have now added the function #Keyword Match Threshold, together with some minor improvements. Read more - #WeUnderstandContent #NLP
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