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Heidi Miller Profile
Heidi Miller

@heidimiller

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Following
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Sane cat lady into #cloud #contentmarketing & #socialmedia, with feminism & social justice thrown in. Views are my own.

Seattle, WA
Joined October 2006
Don't wanna be here? Send us removal request.
@sorsetech
SōRSE Technology
8 days
Most #cannabis #emulsion providers claim the same thing. So how do you choose? 🤔 📊 Ask for the data behind them. 📊 You’ve heard “measure twice, cut once”? With emulsions, you need to measure 6 times at 3 temperatures over 12 months to choose one! https://t.co/kYk906m6tG
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@sorsetech
SōRSE Technology
2 days
The #cannabis space is full of products, so how can yours stand out? 🍁 SōRSE CEO Howard Lee will answer that at @BZCannabis Spotlight New Jersey on Feb 10 on the panel "Great Weed, Fewer Buildings: Product First, Margin Follows." https://t.co/GtYek5YOzw
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@heidimiller
Heidi Miller
27 days
Great news!
@sorsetech
SōRSE Technology
28 days
With today’s executive order reclassifying #cannabis from Schedule I to Schedule III, we are excited to be moving in the right direction. While this order falls short of full legalization, it is still meaningful progress. #ScheduleIII
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@heidimiller
Heidi Miller
1 month
Wondering what to do now that the hemp D9 market is banned? Here are 7 steps you can take to help shape the future of legal #hemp. #regulatory
@sorsetech
SōRSE Technology
1 month
"We are not bystanders." With Farm Bill renewal approaching, every #hemp stakeholder—farmers, manufacturers, consumers—has a voice in shaping what comes next. Read our breakdown of 7 actionable steps you can take to ensure hemp's #regulatory future: https://t.co/VmzX7XCeMb
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@heidimiller
Heidi Miller
1 month
Why is smoking #cannabis SO MUCH more rounded than beverages? This 🧵 explains why--and how drink makers can provide more of an entourage effect in cannabis beverages!
@sorsetech
SōRSE Technology
1 month
#Cannabis drinks don't deliver the same experience as combustion. While smoking delivers layered, nuanced effects from 550+ compounds working together, most beverages currently rely on THC isolates. The entourage effect is missing. Here's why—and how that's changing 🧵
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@heidimiller
Heidi Miller
2 months
I'm excited to see alcohol brands making the move into #cannabis beverages! But we see a lot of classic mistakes from first-time cannabis brands--this blog post is our food scientists' advice on avoiding them.
@sorsetech
SōRSE Technology
2 months
The #cannabis #beverage market hit $1B in 2024, and alcohol brands are entering the space. But 🍁 cannabinoids ≠ alcohol. Three mistakes new-to-cannabis brands should avoid: https://t.co/3KrC50uySr
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@heidimiller
Heidi Miller
3 months
Big beverage manufacturers obsess over specific gravity, but most #cannabis 🍁 beverages ignore it entirely. 😱 This post explains why matching your emulsion's SpG to your beverage's density helps your products stay stable on store shelves.
@sorsetech
SōRSE Technology
3 months
❓Why does your #cannabis seltzer stay mixed but your soda separates after a few months? 💡 Specific gravity mismatch. 📓 We break down why using one emulsion (0.95 SpG) for all beverages—regardless of sugar content—creates stability problems. https://t.co/4gcLbNuWKQ
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@sorsetech
SōRSE Technology
6 months
Hey beverage makers 👋! Did you know that: 📉 Alcohol sales are declining 📈 Non-alcoholic sales hit $1B 📈 the #cannabis beverage market is exploding at 19.2% annual growth rate? This blog post evaluates the market opportunities in cannabis beverages: https://t.co/LeLT7OadZJ
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@sorsetech
SōRSE Technology
6 months
Congratulations 🎉to Powered by Sōrse beverages @drinkcann, @drinkwynk & Dope Drinks for making @CannabisNow ’s Top 10 Best Summer #cannabis Drink list for 2025!
@sorsetech
SōRSE Technology
6 months
Congratulations to Powered by Sōrse drinks @drinkcann, @drinkwynk & Dope Drinks for making @CannabisNow’s Top 10 Best Summer T H C Drink list 2025! #cannabis https://t.co/oqedvV9sqY
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@sorsetech
SōRSE Technology
5 months
We had a great time yesterday at @bevnet's Chicago meetup!
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@sorsetech
SōRSE Technology
4 months
Fun at the Budtender Slam at @MJUnpacked! And thank you to budtenders for calling out The Original Major beverages, which are #PoweredbySorse, as the best products in the Missouri recreational #cannabis market!
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@sorsetech
SōRSE Technology
4 months
🥛 #Cannabis drinks finally cracked the code: stable emulsions deliver 5-15 min onset times ⏰, rivaling alcohol's predictability without the hangover. Here's how: https://t.co/LsMJM1mJps
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@sorsetech
SōRSE Technology
3 months
Think #nano is the future of #cannabis? Think again. Using nanotechnology instead of a well-formulated microemulsion can present significant health risks to consumers. Here's what we know: https://t.co/LWOpNesR0B
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@sorsetech
SōRSE Technology
3 months
The .3% #cannabis beverage market is exploding 🤯 as alcohol sales decline post-pandemic. Higher margins than beer, growing consumer demand—what's not to like? Here's what brands need to know about #dosing before crafting a low-dose #hemp drink: https://t.co/CYwYo0THul
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@heidimiller
Heidi Miller
3 months
If you want to consult with expert #cannabis formulators at @supplyside Global, this blog post shows how to connect:
@sorsetech
SōRSE Technology
3 months
Did you know you can book a #cannabis beverage consultation with SōRSE at @supplyside Global? You can ask about: 🍹 beverage construction (Scott) 🔎 formulation development (Michael) ➡️ getting onto shelves (Tyler) 💡positioning (Tim). https://t.co/68hadWNAcx
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@heidimiller
Heidi Miller
5 months
If you're thinking about expanding your #alcohol brand to include #cannabis beverages, read this first.
@sorsetech
SōRSE Technology
5 months
Looking to expand your alcohol brand to include low-dose hemp beverages? 🤔 Here's what you need to know about #cannabis beverage dosing. ⬇️ https://t.co/CYwYo0THul
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@sorsetech
SōRSE Technology
5 months
If you're attending MJ Unpacked, pop by booth 211 for a visit & discover the latest in #cannabis emulsion technology! #MJU25STLhttps://invt.io/1txb5vpw3d4
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@sorsetech
SōRSE Technology
5 months
At the @BevNET & @TasteRadio Chicago meetup last night, the spotlight was on Michael Flemmens, Sōrse's EVP of Research, who described working with #cannabis ingredients as: “like riding a horse backwards while the horse is wearing roller skates & its tail is on fire.” 🤣
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@heidimiller
Heidi Miller
5 months
Predictable onset times for #cannabis beverages is here!
@sorsetech
SōRSE Technology
5 months
⏰ The #cannabis #beverage🥛 boom hinges on a key factor: predictable onset. Emulsion tech turns hydrophobic T H C into fast-acting particles with a reliable 5-15 min onset time. This blog post shows how: https://t.co/LsMJM1mJps
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