#QuickCom #QcomInsights. As a brand, what do you really control?.Input metrics. That is it!.And on QuickCom, its your supply chain to make sure your products are made available (distributed). Take this example:.Festive season is fast approaching. One of the key ingredients

#QuickCom #QcomInsights. Any product available in the market can be viewed from the lens of:."Consumer Pull" vs. "Marketing Push". In my experience of 15+ years with CPG across the world, I have seen enough success stories where the product was "average" as well as failure of.

#QuickCom #QcomInsights. I was doing a category analysis in the Ghee category (PlinBit x Mumbai) and thought I will share my key takeaways for brand operators:. 1️⃣ Reliable availability trumps premium positioning, brand equity and even discounting!. 2️⃣ For new premium brands, if.

#QcomInsights. Folks on QuickCom— if you see impact on sales for your stronger performing KeyWords, don’t be surprised . Now 2 platforms are going with 50% ads listing when you search. First was Instamart and now Zepto!. Also— so hard to spot which one is an Ad. Earnings for

#QcomInsights. Brands wanting to get onto the Quick Commerce platforms, expect onboarding charges to increase (or get enforced more often) as well as making a bigger commitment towards "marketing spend" as part of the initial phases. The Qcom platforms are starting to squeeze.

#QComInsights. If you are on Quick Commerce, the single most important trait you want to optimize on your Qcom team right now is CHASE. You yourself or your KAM has to Persistently & Consistently .(i) hunt down & establish contact with POC.(ii) build relationship to .(iii).

Unlock the secrets to outsourcing success: dive into our guide on successful outsourcing with TUPE. From meticulous planning to flawless execution, discover the strategies that ensure a seamless transition. Read more: #BusinessStrategy #QcomInsights.

Navigate through economic uncertainty with strategic outsourcing! Explore how restructuring in a recession or downturn can be transformed into an opportunity with outsourced support. #Outsourcing #BusinessResilience #QcomInsights.

#QcomInsights. If you are a brand advertising on #Blinkit , get set to welcome a New Way to do ads very soon!. In a nutshell --> Track & Target audience throughout the funnel on Meta but re-direct to Blinkit to complete the journey in a seamless manner. These "Meta Collab Ads".

#QcomQossip but also #QcomInsights. Another example of "Quick Commerce is a channel to capture demand, but not easy to build demand/brand yet" OR "Build brand outside of Qcom, but capture sale/value inside of Qcom". This client of mine sells via multiple channels. Ad-costs on.

#QcomInsights. Across Quick Commerce platforms, on average, What do you think is the % of top listings currently allocated/reserved for sponsored (ads) products?. Ads are a money spinner for Qcom platforms but they are also very expensive, esp for startup or even mid-size brands!.