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Rishabh Shukla Profile
Rishabh Shukla

@Rishabh_RevQ

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Everything Consumer & Branding. Quick Commerce Expert. Sharing is caring. Can tell the difference between Chai, Çay, Chá & Té. Marathoner, now aiming at Ultra

Joined August 2024
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@Rishabh_RevQ
Rishabh Shukla
21 hours
Hiring for a Vibe Marketer —. Freshers are welcome!. Enjoy the flexibility of role that you can define yourself to a large extent. Work with the latest tech, some of which we are already using today, but hungry to learn more and deploy. DM if you are up for a chat!.
@nikunj
Nikunj Kothari
1 day
If I was running a B2B company today, I'd be on the market to hire this role right away.
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@Rishabh_RevQ
Rishabh Shukla
2 days
RT @Rishabh_RevQ: #QuickCommerce #Pack #Pricing.Pack Size Economics:.Found an interesting nugget on Pricing strategy while analysing the Eg….
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@Rishabh_RevQ
Rishabh Shukla
2 days
#QuickCommerce #Pack #Pricing.Pack Size Economics:.Found an interesting nugget on Pricing strategy while analysing the Eggs category on one of the QuickCom platforms. First off, QuickCom has been a boon for brands operating in commodity category like eggs, staples etc. Here is
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@Rishabh_RevQ
Rishabh Shukla
3 days
This are some amazing tips from Kanish!.Festive season is arriving and surviving in the mad rush will require smart planning. Also-- strongly recommend Kanish & his team for your digital marketing needs!.
@KanishDigital
Kanish
5 days
In 4-weeks festive season rush begin,.CPM's are about to spike as competition increases. Here’s what you should be doing right now to stay ahead:. ✅Start going aggressive with new customer acquisition at least 6 to 8 weeks before festive season. ✅During festive season, tap into.
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@Rishabh_RevQ
Rishabh Shukla
5 days
If you are still a young/new brand (Rev < 50-75 Cr for sure), and are present on Quick Commerce, you should only be doing "City" focused ads. Even if you are in top 7-10 cities, think of clubbing them as follows into its own campaign structure:.1) Delhi NCR.2) Mumbai.3).
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@Rishabh_RevQ
Rishabh Shukla
7 days
Sunday Long Run - Half Marathon. Weather swing was mad in Mumbai today — started off real nice, cool & breezy. Changed to sultry hot & humid very quickly!.Even the usual charm of National Park didn’t work today. One thing that helped a lot — the hydration from Up & Run! Super
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@Rishabh_RevQ
Rishabh Shukla
10 days
#QuickCom #QcomInsights. I was doing a category analysis in the Ghee category (PlinBit x Mumbai) and thought I will share my key takeaways for brand operators:. 1️⃣ Reliable availability trumps premium positioning, brand equity and even discounting!. 2️⃣ For new premium brands, if.
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@Rishabh_RevQ
Rishabh Shukla
10 days
Race 3 of the Procam Slam signed up!. Look forward to work + runs in Delhi in week of Oct 5. First Delhi Half Marathon loading. 🏃‍♂️🏃💨. Who else is coming?. PS: Race fees inflation is another level! 😂. #Running #VedantaHalfMarathon #DelhiHalfMarathon.
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vedantadelhihalfmarathon.procam.in
Join Vedanta Delhi Half Marathon, an AIMS-certified race in Delhi's vibrant atmosphere. Experience the excitement and prestige of this iconic event.
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@Rishabh_RevQ
Rishabh Shukla
13 days
#QuickCom #QcomInsights. Any product available in the market can be viewed from the lens of:."Consumer Pull" vs. "Marketing Push". In my experience of 15+ years with CPG across the world, I have seen enough success stories where the product was "average" as well as failure of.
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@Rishabh_RevQ
Rishabh Shukla
13 days
One of the joys I look forward to running in the National Park at Borivali (Mumbai) are the animals, especially these beautiful creatures. Both male & female were out & about in large numbers today. Sunday Long Slow Run to close the week. Getting into the season nicely 😀
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@Rishabh_RevQ
Rishabh Shukla
19 days
#QuickCom #QcomInsights. As a brand, what do you really control?.Input metrics. That is it!.And on QuickCom, its your supply chain to make sure your products are made available (distributed). Take this example:.Festive season is fast approaching. One of the key ingredients
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@Rishabh_RevQ
Rishabh Shukla
20 days
#QuikComInsights.Recently, my focus has been on the dynamic between regional and national brands within QuickCom, as that's often a critical lens for market analysis. And here's the interesting part:.Regional brands are actually exceptionally well-suited to thrive on QuickCom.
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@Rishabh_RevQ
Rishabh Shukla
21 days
Kicking off the run season!. Some walk too— coz our infra is so shit that in heavy rains, you can’t trust the road quality. Mumbai infra sucks for what the people here devote in sweat & blood. We need a better city.
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@Rishabh_RevQ
Rishabh Shukla
1 month
@Google Back up!.
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@Rishabh_RevQ
Rishabh Shukla
1 month
Hey @Google , is the Looker Studio service down?.
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@Rishabh_RevQ
Rishabh Shukla
1 month
#QuickCom & #QuickFood. On one hand, news indicates that Zepto is facing supply chain issues with its Zepto Cafe and hence closing services in many areas (whether its permanent or temporary, we shall see). Such operations are very complex. And then I hear BigBasket's BBNow is.
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@Rishabh_RevQ
Rishabh Shukla
1 month
With Amazon *officially* launching their QuickCom service in 3 pincodes in Bangalore, one major pull from the initial response has been the uptake seen amongst "prime" members. Will be interesting to see if PRIME can attract consumers away from other apps nationwide.
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@Rishabh_RevQ
Rishabh Shukla
1 month
With the festive season preparations underway, remember that on QuickCom, there are many more steps to getting your distribution right (unlike Amazon, or your own D2C). And without distribution, there will be no sales!. Happy to chat more on how to win on QuickCom! . The End.6/6.
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@Rishabh_RevQ
Rishabh Shukla
1 month
This is 'Micro-Moment Commerce.' Operational excellence, speed & consistency are paramount in #QuickCommerce.Brands must become 'convenience enablers' while retaining cultural connection. Whether you are a Sweets Brand, or a Snacking Brand!. Are you ready? . #BrandEvolution
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