Rishabh Shukla
@Rishabh_RevQ
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Everything Consumer & Branding. Quick Commerce Expert. Sharing is caring. Can tell the difference between Chai, Çay, Chá & Té. Marathoner, now aiming at Ultra
Joined August 2024
If you are a Mass-Premium brand targeting the Qcom cohort consumer:. Use accessibility as your competitive advantage. Building a brand on aspiration is key, but converting it to sales is hard!. Consistent availability beats premium positioning when convenience is king!. Fin. 7/7.
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If you are a Luxury/Super Premium brand:. Invest in Q-Com supply chain capabilities NOW!. Price integrity means nothing if products aren't available. Luxury isn’t just branding anymore --> It also is distribution, reliability, and timing in today's evolving consumer market!. 6/n.
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Is there a market out there for luxury to be made available in 10 mins?.--> Definitely!. But, Luxury's biggest Q-Commerce challenge isn't competition — it's availability !. Consistent stockouts damage premium positioning and drive customers to competition brand or platform!. 5/n.
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2⃣ Indian D2C players in the mass-premium space like Bella Vita (₹7.0/ml) & Engage (₹6.5/ml) use luxury-style language but sell at accessible prices to attract the bigger cohort of mass-premium buyers who are largely identical to the regular Qcom shoppers too. #Aspiration. 4/n.
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So I looked for data and derived insights from Zepto x Delhi NCR:. 1⃣ International luxury brands command genuine premium pricing (₹30/ml+) through decades of brand equity. And almost no discounting -- rare to see it being enforced in Zepto 😂 #iykyk. 3/n.
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I had completely forgotten to arrange a gift for my Rakhi sister. Thx to QCom, I did the laziest yet most reliable thing—ordered a perfume she loves!. Except… finding the right one wasn’t easy. Even within the super-premium/luxury category, availability was hit or miss. 2/n.
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Festive season has begun, and so has the scramble for gifts. On Sunday, a few of us friends gathered to celebrate Rakhi as the kids (& adults) look forward to sweets 😋 games 🃏🎰♠️ and of course, gifts 🎁. [Yes, Rakhi is next weekend, but that will mainly be with family]. A 🧵.
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What a great shout out to @veddaang and Team at @clapstoretoys , who are definitely onto something big!.Each of them is so passionate about their mission & product!. Kudos and inspirational!.Keep building 🚀👏.
Met two 20yo founders from Pune building a toy company. Why? To make kids break free from screen addiction. Not typical toys but the ones that make learning fun. They are making money, profitable and growing crazy. Manufacturing everything from India. 20year olds solving for a.
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Sunday.Run 🏃♂️ Day. 3rd straight weekend Half Marathon, with a bulk of it in Mumbai’s Malabar Hills. Solid momentum, super inspiration from all the runners (across ages) and great pacing with my friend!. Here is a question— do you know why this area is called Malabar hills?
Sunday Run 🏃♂️ Day . Warm up run to station —> train to SoBo —> run around the original Fort —> slide into the long run route from NCPA to Shivaji Park. Short bursts of rain helped to cool down!.So much fun — no place like this route to run in Mumbai ❤️
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Shrinkflation is a phenomenon!
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A must have dashboard for every brand operating on Quick Commerce apps like Blinkit, Instamart, Zepto etc :. Inventory view of all SKU in rows and the columns to be split by:. 1) city x Qcom platform.2) Front End Dark Stores, Backend Qcom Warehouse, In-Transit Stock to Qcom.
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Continuing with "Anda Ka Funda" series, another key learning from the humble 🥚 category on Quick Commerce:. Your🥚eggs aren’t too expensive. They’re just named wrong!. In QuickCom, Attention is Currency $$$.Consumers scroll fast, and buy even faster!. If your product name.
#QuickCommerce #Pack #Pricing.Pack Size Economics:.Found an interesting nugget on Pricing strategy while analysing the Eggs category on one of the QuickCom platforms. First off, QuickCom has been a boon for brands operating in commodity category like eggs, staples etc. Here is
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Festive Season is here, a key period of 4 months for consumer brands in India!. If you are a brand on #QuickCommerce and not leveraging an intelligence platform like @RevQ_India , you are likely leaking $$$ and not maximizing the opportunity of being on a #QCom platform like.
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This is fantastic by Sam Altman!. Just getting started, and yes, the past decade was short!
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Can't let go of such a good offer to stock up!.Esp with running season well underway. Also get to try the two flavours I missed out last time. Thanks @ChanakyaShah and Team Up&Run 🙌
I’m going to leave this on to see how many people discover this on their own.
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Already seeing first signs of QuickCom apps like Blinkit, Instamart, Zepto taking share of festive spends. Cousins and friends saying: we shall order on the app , why worry about Rakhi now!. Very different from the planned purchases that would happen , or the last min visits to.
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Sunday Run 🏃♂️ Day . Warm up run to station —> train to SoBo —> run around the original Fort —> slide into the long run route from NCPA to Shivaji Park. Short bursts of rain helped to cool down!.So much fun — no place like this route to run in Mumbai ❤️
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