
Rishabh Shukla
@Rishabh_RevQ
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Everything Consumer & Branding. Quick Commerce Expert. Sharing is caring. Can tell the difference between Chai, Çay, Chá & Té. Marathoner, now aiming at Ultra
Joined August 2024
Hiring for a Vibe Marketer —. Freshers are welcome!. Enjoy the flexibility of role that you can define yourself to a large extent. Work with the latest tech, some of which we are already using today, but hungry to learn more and deploy. DM if you are up for a chat!.
If I was running a B2B company today, I'd be on the market to hire this role right away.
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RT @Rishabh_RevQ: #QuickCommerce #Pack #Pricing.Pack Size Economics:.Found an interesting nugget on Pricing strategy while analysing the Eg….
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#QuickCommerce #Pack #Pricing.Pack Size Economics:.Found an interesting nugget on Pricing strategy while analysing the Eggs category on one of the QuickCom platforms. First off, QuickCom has been a boon for brands operating in commodity category like eggs, staples etc. Here is
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This are some amazing tips from Kanish!.Festive season is arriving and surviving in the mad rush will require smart planning. Also-- strongly recommend Kanish & his team for your digital marketing needs!.
In 4-weeks festive season rush begin,.CPM's are about to spike as competition increases. Here’s what you should be doing right now to stay ahead:. ✅Start going aggressive with new customer acquisition at least 6 to 8 weeks before festive season. ✅During festive season, tap into.
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#QuickCom #QcomInsights. I was doing a category analysis in the Ghee category (PlinBit x Mumbai) and thought I will share my key takeaways for brand operators:. 1️⃣ Reliable availability trumps premium positioning, brand equity and even discounting!. 2️⃣ For new premium brands, if.
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Race 3 of the Procam Slam signed up!. Look forward to work + runs in Delhi in week of Oct 5. First Delhi Half Marathon loading. 🏃♂️🏃💨. Who else is coming?. PS: Race fees inflation is another level! 😂. #Running #VedantaHalfMarathon #DelhiHalfMarathon.
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#QuickCom #QcomInsights. Any product available in the market can be viewed from the lens of:."Consumer Pull" vs. "Marketing Push". In my experience of 15+ years with CPG across the world, I have seen enough success stories where the product was "average" as well as failure of.
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#QuickCom #QcomInsights. As a brand, what do you really control?.Input metrics. That is it!.And on QuickCom, its your supply chain to make sure your products are made available (distributed). Take this example:.Festive season is fast approaching. One of the key ingredients
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#QuikComInsights.Recently, my focus has been on the dynamic between regional and national brands within QuickCom, as that's often a critical lens for market analysis. And here's the interesting part:.Regional brands are actually exceptionally well-suited to thrive on QuickCom.
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#QuickCom & #QuickFood. On one hand, news indicates that Zepto is facing supply chain issues with its Zepto Cafe and hence closing services in many areas (whether its permanent or temporary, we shall see). Such operations are very complex. And then I hear BigBasket's BBNow is.
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This is 'Micro-Moment Commerce.' Operational excellence, speed & consistency are paramount in #QuickCommerce.Brands must become 'convenience enablers' while retaining cultural connection. Whether you are a Sweets Brand, or a Snacking Brand!. Are you ready? . #BrandEvolution
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