Rethinking Audience Segmentation: Beyond Ideal Personas #MarketingStrategy #AudienceSegmentation #JobsToBeDone #MarketingInsights #CustomerPersona #BusinessGrowth #MarketingTactics #AppleSuccess #AmazonApproach #EngageYourAudience

So, we are currently dismantling our brand new couch in order to (hopefully) get it into the living room. #amazonapproach

Use data to create emotional connections with the people we serve. I'll tell you how at 12:30PM #ffwd14 #amazonapproach @yourmembership

@thurrott Better than just shoving out Office, release with a custom Android homescreen that provides Bing services instead #amazonapproach

Breaking away from the only way of doing something… http://t.co/qZjP2G5JE3 #edublog #amazonapproach

Partnering with the #retail industry’s biggest foe: @jcrew alters @amazonapproach and will sell some items on the site @khadeeja_safdar of @WSJ @retailgeek @Knightsbridge_E #wednesdaymotivation #love #luxury #retail #customerexperience #distribution #bts https://t.co/pylxLZfpMP