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π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“ Profile
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“

@hankhoffmeier

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Email Marketing Professional, Automation Advocate, Speaker and Author ...to send or not to send? My favorite hobby is buying things just to track it!

Triangle NC
Joined February 2010
Don't wanna be here? Send us removal request.
@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
23 minutes
From email validation to email deliverability, we got you covered!. See you there? Register now: 2/2.
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
23 minutes
This Thursday, July 31st, I’ll be hosting a webinar with John Hayes and Ken O'Driscoll from Upland Adestra. We’ll be having a fireside chat about what you need to do before you hit send on your email campaigns. 1/2
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
23 hours
In short:.πŸ‘‰ The human voice still matters.πŸ‘‰ Great content needs intention and attention. 2/2.
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
23 hours
Had a great chat with Emma from Gentoo Media at the iGaming Martech conference. 🧠 AI isn’t here to take over, it's your creative partner. Key takeaways:.✨ Co-create, don’t delegate.πŸ“ Use AI for ideas, tone, & polish. 1/2
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
2 days
Part 2️⃣ of the presentation from Izzy and Filip where they discuss the importance of validating your email lists to ensure you are able to send to your recipients and also improve or protect your Email Deliverability. πŸ“§
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
3 days
@kickbox 🧐I always talk about how email is an owned channel since you own the data, and I always talk about social accounts being suspended or closed, but I love how your PPC is also at risk since you can be suspended there and also have payment issues! . 3/3.
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
3 days
➑️ Even better, they discussed how #emailmarketing is a powerful channel and even gave me a shout out!. They even gave @kickbox a mention.πŸŽ‰. 2/3.
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
3 days
🀩 It is always a treat when Izzy and Filip take the stage. I loved this presentation at the iGaming Martech conference where they used Power Ranger analogy to discuss how #marketing channels should work together for a better outcome. πŸ™ŒπŸΌ. 1/3
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
3 days
I caught up with Izabela Janczak (Izzy) from Creatos Media at iGaming MarTech Amsterdam and asked her what three words come to mind when I say Email Marketing. Interesting answers!
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
7 days
Master these, and your deliverability (and ROI) will soar. Read about this and more in my latest Kickbox Blog Article: 2/2.
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blog.kickbox.com
Is your perfectly curated email actually reaching the inbox? If you're not following email deliverability best practices, your messages may not actually be getting through. We created this approach...
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
7 days
Your clever subject lines and beautiful designs won't matter if your emails never reach the inbox. πŸ‘‰ It’s not just about content, it’s about authentication, verification, and reputation. 1/2
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
8 days
πŸ“‰ Media time is shrinking in the U.S. πŸ“Ί Live TV? πŸ“‰.πŸ“± Social media? πŸ“‰ (especially 30-49 y/o).🎧 But audio? πŸ“ˆ. People want less scroll, more sound. Marketers:.1️⃣ Don’t chase screen time. 2️⃣ Focus on attention, not impressions. 3️⃣ Lean into podcasts + streaming audio.
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
10 days
New to email marketing or unsure about deliverability? I wrote a simple guide to help you hit the inbox β€” not the spam folder.πŸ“¬. βœ… Clean your list.βœ… Set up SPF, DKIM, DMARC.βœ… Focus on engagement.βœ… Monitor results. Read it here πŸ‘‰
Tweet card summary image
blog.kickbox.com
Is your perfectly curated email actually reaching the inbox? If you're not following email deliverability best practices, your messages may not actually be getting through. We created this approach...
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
11 days
1️⃣ Be clear β€” skip the jargon.2️⃣ Build trust β€” be rememberable.3️⃣ Show value β€” make benefits obvious. Don't just create for the buyer. Create for the people who get you in the room. #ThoughtLeadership #ContentMarketing. 2/2.
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
11 days
Your best content might never reach a decision-maker β€” but the right people are still watching πŸ‘€. The adjacent audience (assistants, teammates, vendors) are the hidden influencers. They refer, nudge, and whisper, β€œWe should talk to them.”. 🎯 Want to win them over?. 1/2
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
11 days
@MailConOfficial I split and I sort, but I’m not a file. I learn what you like, then wait for a while. I send just the right thing, not a blast to the crowd,.So the open and clicks make my marketers proud. What am I?. Find me at the show for the answer! πŸ€“. It's not too late to get a ticket!.
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
11 days
➑️ Join me in #NYC for @mailconofficial on August 3rd, where Email Marketing #Nerds get together to discuss and learn the latest and greatest with email. Email marketing is not dead! . πŸ€” Riddle me this: .
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
11 days
#TongueTwisterThursday. Let's have a little bit of fun. With Email Marketing, it always seems to be very serious: CTO rates, subscriber growth, subject line length. Meh! Here is a fun tongue twister for you. Can you say it three times fast? πŸ˜†
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
12 days
Spotted at Home Depot: no more help buttonsβ€”just QR codes to request support in-aisle. βœ… Real-time updates.⚠️ But what if you don’t have a smartphone?. Tech improves CX, but not always for everyone. Thoughts?
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@hankhoffmeier
π‘―π’‚π’π’Œ π‘―π’π’‡π’‡π’Žπ’†π’Šπ’†π’“
@hankhoffmeier
14 days
If your business was impacted, I’d love to hear what you experienced. #GoogleMyBusiness #LocalSEO #DigitalMarketing #SmallBusinessTips.
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