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Much of #marketing is focused on influencing the consumer, but it's important to step back and adjust perspective form time to time and let the consumer influence you. Step into their shoes and ask yourself what you would want to see or hear from a company.

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant #traffic.” – Adam Audette Successfully reach your target audience by implementing an #SEO #strategy today!

Ever since people have had something to sell, there has been #marketing. However, the concept of marketing that we know now developed during the industrial revolution of the 18th and 19th centuries when magazines, posters, and billboards became readily available.

#Socialmedia best practices are ephemeral and depend on many variables. The exact best time to post content varies based on audience, platform, and date, but the majority of social media #engagement occurs on Wednesdays around noon, so posting in this window is advised. #SMM

#BrandAwareness refers to people’s ability to recognize your business. The more you promote your brand, the more people become familiar with it. Then, when faced with a decision to buy from you or a competitor, they are more likely to buy from you!

Social Media #Marketing Tip: Interacting with your audience on social media can drive sales! Recent studies show that customers spend around 20-40% more with brands that engage with them on #socialmedia. Don't miss out on revenue or relationships, let us help!

Want to spread the word about your event, or allow people to follow along? Create a clever hashtag! And not just any generic hashtag will do. You need one that’s unique and relevant to your event. #corporateevents #eventplanning #marketing

Are you filtering out low-performing #keywords from your #PPCcampaigns? If not, know that if a keyword has no impressions, you can always pause or delete it in order to save money. #PPC #marketing

Looking to target potential customers more effectively? Invest in #PPC advertising! PPC traffic results in a 50% higher conversion rate compared to organic link visitors. #ppcmarketing

Getting people to buy your product stems from having an understanding of who will buy it. You are not marketing to everyone - figure out what your consumer looks like and what they're looking for. This will lead to higher value conversions, and less spent in marketing. #marketing

While much #emailmarketing has gotten a bad rap, it is still a powerful tool. Used right - targeted informational or fun emails that provide a user value - email #marketing can be invaluable. In fact, emails return an average of over $40 for every $1 spent.

Creating multiple ads and testing them against each other helps you analyze and improve your copy to generate better campaign results. #ABtesting is a great way to find out which ads could be more beneficial to your campaign. #seo #ppc #marketing

With every progressing year, things are changing in the field of #SEO. However, there are certain fundamental principles that you simply can't ignore. #marketingtips #digitalmarketing

#Socialmedia interactions with your #customers can greatly impact whether or not they will return to your #brand, as your replies can show that you're dedicated to their #satisfaction. To learn more about improving your #customerservice in this article!

Use analytics to determine what edits need to be made in your web copy. Look at pages that are close to top ranking but not quite there and revamp them! Add statistics, images, links, etc. to make it a more valuable article to the reader. Always aim for improvement! #SEO

Did you know that Instagram has built-in shopping features? Social media platforms are a great way to reach consumers, and Instagram allows your brand to sit amidst the photos in your consumers feed almost seamlessly. All the tools are at your fingertips! #SEO

Hitting the wall when it comes to growing your #smallbusiness? These small business #marketing ideas can get the creative juices flowing.

Connecting with your audience can do wonders for your #business. A connected audience brings more engagement and trust in your brand. #socialmedia #business

Nowadays, when brands consider #marketing channels, text messages rarely make it to the table, and even more rarely make it further. That said, new research into consumer behavior suggests SMS marketing may be more viable than we give it credit for.