Frances
@glowwithfranny
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Editor @DTCNewsletter ✨️ #Ecommerce Tips + #Marketing Trends
Toronto
Joined May 2011
Check out @DTCNewsletter free webinar Optimizing Creativity with AI and learn how custom GPTs can boost productivity and profit! Sign up here: https://t.co/cpiya6YrXW
#AI #LearntoEarn #ChatGPT
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#Amazon unveils a new feature Ad Relevance, which will help advertisers target audiences without relying on third-party cookies. https://t.co/uZQDBqxrVK
#Advertising #ThirdPartyCookies
digiday.com
The retail giant’s DSP is using AI to process browsing data to help advertisers nudge shoppers toward a purchase without the need for identifiers.
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In this issue of @DTCNewsletter 👇 - Learn how @popflex_active capitalized on Taylor Swift's lilac skirt mention ✨️ https://t.co/Ay45HRFNBi
directtoconsumer.co
How activewear brand POPFLEX capitalized on their lilac skirt mention in Taylor Swift’s Tortured Poets album with their marketing campaign. | Published in the DTC Newsletter on Apr 24, 2024
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In this #EarthDay2024 issue of @DTCNewsletter - 3 Innovative Plant Based Packaging Options 🌏 - How Businesses Can Unlock Compounding Growth 🔑 https://t.co/aeEijrIyq7 Like and follow for more ecommerce content ☝️
directtoconsumer.co
Highlighting companies that provide plant based packaging options using mycelium, wood waste, and plant residue for sustainably conscious brands. | Published in the DTC Newsletter on Apr 22, 2024
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Heinz partners with Mattel on a pink Barbiecue sauce for Barbie's 65th anniversary #Ecommerce #Barbiecore #BrandPartnerships #PinkSauce #TrendingNews
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In this issue of @DTCNewsletter - 5 Ways Brands Celebrated #EarthMonth @PelaCase @GlowRecipe - How to Build Customer Trust Read more here:
directtoconsumer.co
Learn how brands are celebrating Earth Month with low waste tips, creative recycling initiatives, and sustainability reports to promote transparency. | Published in the DTC Newsletter on Apr 12, 2024
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Rare Beauty launches limited edition dog toys on #NationalPetDay to celebrate they are Leaping Bunny Certified #RareBeauty #EcommerceNews
kinship.com
Rare Beauty, the makeup company founded by actress and singer Selena Gomez, is now selling plush dog toys.
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This Week in DTC: WHAT'S TRENDING - Total Eclipse Day! ☀️ Searches for ‘eclipse glasses’ were up but then afterward so was ‘why do my eyes hurt’. Brands like @WarbyParker generated major buzz by handing out free eclipse glasses and offering to recycle them once the event was over
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One in Five #GenZ to Spend Nearly Half of Disposable Income on Travel
travelagentcentral.com
A new survey on the vacation spending habits of Gen Z travelers from StudentUniverse, a Flight Centre Travel Group company, has revealed that 78 percent of Gen Z t | Nearly one in five Gen Z travel...
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Shopify promises to match all carbon removal funding on merchant deliveries using the Planet app this month #EarthMonth #Shopify #Ecommerce
shopify.com
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Google’s new Search Generative Experience (SGE) could potentially cost publishers $2 billion in ad revenue if search traffic drops. https://t.co/XcbV5R8Bkd
#SEO #Google #AI #Marketing
searchengineland.com
Google's Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.
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The Strawberry Lemon is a 10/10 🍓
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Brands spent nearly 4 billion on #Tiktok ads in 2023 #Marketing
marketingbrew.com
Ad spend on the platform reached $1.2 billion in Q4 alone, according to MediaRadar.
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Osea Malibu launches a retro 90s inspired website for their Leap Year sale #Ecommerce #LeapDaySales #LeapYear #MarketingStrategy
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Why Hailey Bieber's Rhode Lip Phone Case is Genius for UGC https://t.co/xoN1wSf4zL
#Ecommerce #Marketing #TrendingNow #BeautyMarketing #Rhode
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