It's FINALLY book launch day 😅🎊. As of writing the Kindle / e-reader is $1 so it's an easy grab (and read and review 😆) . We are ridiculously grateful + humbled at the idea of this thing being in the world. If you're new a little backstory + why you might want to grab it👇

RT @MohitBeriwala: ⁦@ggiiaa⁩ ⁦@lennysan⁩ .This was super amazing. Using Jobs to be done instead of Funnel was so insightful. https://t.co/….

RT @jonathandenwood: We have a great interview coming up this Thursday with Georgiana Laudi, joint founder of Forget The Funnel agency and….

RT @MarketingBook: NEW EPISODE! The Marketing Book Podcast: “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring….

🔊 A story of team whose market was suddenly saturated and how they shifted their understanding of customers to survive and thrive. Find the latest episode of the Forget The Funnel podcast on Spotify, Apple, and YouTube 📺.

🔊 The signs you and your team don't know who your best customers are (or enough about them) . 🔊 Why A/B testing and experimentation is great, but only if it comes *after* a solid foundational understanding of what matters to your best customers.

Even the best marketing is wasted if you don't know your customers. Problem is 9 in 10 don't know they don't know. In the second episode of the Forget The Funnel podcast Claire Suellentrop & I talk about customer blind spots what they're costing you:

On the latest episode of the Forget The Funnel Podcast, we talk about why running experiments is pointless if you don't have a foundational understanding of customers first. Listen on Spotify Apple Podcasts

"My headline test failed. Nothing changed.". Claire: "Yeah duh. Because you have no f*%k!ng idea what you're supposed to write. 𝙔𝙤𝙪'𝙧𝙚 𝙟𝙪𝙨𝙩 𝙢𝙖𝙠𝙞𝙣𝙜 𝙞𝙩 𝙪𝙥.". I love this woman 😂. podcast info 👇

RT @forgetthefunnel: 🤩🤩🤩 Us after seeing this in @KateBour's *wildly* valuable newsletter. p.s. you should check it out —> .

RT @JimZarkadas: Connecting with passionate members of the SaaS community always fills me with joy 😍. Yesterday, I was invited to @ClaireSu….

Looking for recommendations of someone I can hire to fix a mispronunciation in a highly important audio file maybe using something like Descript? . Or is this not recommended? 🤔.

Nothing quite like IRL 💖.

RT @TaliaGw: On July 12th, I’m sharing the Emotional Marketing techniques that will help you increase conversions across every part of your….

It took 2+ months, many emails and zero fucks given by Amazon. but hey, it's here 😮‍💨. Here's the link:

F I N A L L Y ! Canada & UK-based friends, our book.@forgetthefunnel is available on Amazon, in *paperback*!. If you've been wanting to read it but not a Kindle/e-reader fan (and didn’t want to pay the extra $ shipping), now you can get a copy in your beautiful hands :)

RT @dohertyjf: I think I'm going to read @ClaireSuellen and @ggiiaa's book Forget The Funnel in one day. It's short, but also so powerful.….

Gross.

Also, and this must be said, and huge kudos to @brianc13 and the Turing team, 50% of the speaker lineup are women. Unheard of. Also also, this will be my first time visiting Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿🙌 . What do I need to know/see?.

but more importantly. I’m sharing a stage with the likes of @aprildunford , @copyhackers, John Cutler, Bob Moesta, Purna Virjo, Chris Savage and blast from my Unbounce past, Mark MacLeod. I mean, if that list of folks doesn’t get you amped, I’m not sure what will.

So okay, here I am updating Twitter on what I'm doing 😏. I'll be at @turingfest in Edinburgh, Scotland in (*checks calendar*) less than two weeks talking about operationalizing customer value to maximize product growth 😅✈️🏴󠁧󠁢󠁳󠁣󠁴󠁿