
Funnel Reboot show
@funnelreboot
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A podcast for analytically-minded marketers. Hosted by professor/speaker/advisor @heyglenns - on most podcasting apps
Canada
Joined October 2015
If you have ideas to share with analytically-minded marketers, why don't you come record a podcast episode. Book a time on the "Get in Touch" page; link found in the profile.
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Enjoyed @dgardner book "How Big Things Get Done" And believe learning happens when we get out of our information bubble. I’m sharing Dan's book and 5 others that promise to stretch your horizons. Follow the link in the profile to hear Ep 214 for book reco’s.
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RT @heyglenns: To me, Summer is a time to read. I threw together a pod that zips through 6 books you might like reading. Head to @funnelreb….
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Stay tuned for an episode on great reads you should consider adding to your #SummerBooks - to ensure you get it, check your audio app to see that you're subscribed.
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RT @funnelreboot: How do you know if a change in your marketing metrics is truly significant? On Funnel Reboot, guest @albanyanalytics exp….
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How do you know if a change in your marketing metrics is truly significant? On Funnel Reboot, guest @albanyanalytics explains when to use a T-test to determine if an increase, like a 3% bump in organic traffic, is statistically meaningful or just random fluctuation. Link in bio.
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If you don’t set up your analytics right, that "new visitor" might not be new at all. @albanyanalytics reveals how common data mistakes, like improper UTM parameters, can toast your traffic attribution. Hear how he avoids misinterpretations. Link to ep 213 via bio.
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RT @heyglenns: Everyone needs a friend who knows how to use data science. For me, that's @albanyanalytics who on @funnelreboot broke down….
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On show 213, @albanyanalytics explains why we can’t match reports across platforms and how we can still meet our CFO’s expectations with our figures. Discover correlation and other hacks that yield accurate analysis. Link in bio.
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RT @JeffreyHayzlett: What podcasts are you listening to? What’s one that you would recommend for me? . Which one do you think will be a g….
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Great article - thanks for sharing, Preston.
Join the Rialto Marketing podcast for a #revenue acceleration interview with B2B service firm owners seeking growth. Today's guest is Adam Barney from Framework IT. @rialtomarketing.
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As a marketer, you shouldn't be in the middle of the Bell curve. In Ep 212, we dig into @gilgildner 's latest book Unorthodoxy and why ditching marketing best practices might just be the best move you make.
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Stay tuned for a return guest on there show (hint: here he is from an episode in 2024).
For businesses, causal AI promises more than predictions. It reveals underlying relationships between variables, helping companies identify true causes of success or failure. Find out how this technology works in episode 206 with John Thompson.
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RT @heyglenns: Catch my friend @gilgildner talking with me @funnelreboot Ep 212 about "Unorthodoxy," pushing us marketers out of our comfor….
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In Ep 212 @gilgildner talks about his latest book. It explains why rejecting marketing orthodoxy can lead to bigger, better marketing performance. Catch the show via the link in the profile.
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RT @heyglenns: Interactive explainer of how Generative AI transformers work via @FinancialTimes.
ig.ft.com
The technology has resulted in a host of cutting-edge AI applications — but its real power lies beyond text generation
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