Fritidsklader
@fdr_clothing
Followers
13,677
Following
304
Media
2,012
Statuses
19,001
Indie fashion brand ▪ Casual clobber for football fans by fans ⚽ Est. 2020 | 5000+ sales & growing ▪ 'For Those Who Know' → Join us
On the terraces ➡
Joined February 2020
Don't wanna be here?
Send us removal request.
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Pinned Tweet
Our little indie brand is fast approaching 3000 sales.
At the start of 2020…
We’d sold £0.
Here’s the story of how Fritidsklader started.
Not just for fans of terrace fashion
BUT…
A little inspiration for those who have a dream.
🧵A THREAD👇
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🚨GIVEAWAY🚨
NEW Fritidsklader Navy Overshirt👇
Dropping Thursday 23rd at 19:00.
BUT...
We are giving you a chance to win one...🆓
To enter...
• RETWEET this tweet
• FOLLOW us
@fdr_clothing
Closes 17:00 Thurs 23rd June & 1 lucky winner drawn at random.
Good luck👊
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Had enough of paying 'BIG BRAND' prices and...
Want clobber of equal quality at a fraction of the price.
Here's the
@fdr_clothing
guide to the **BEST INDIES** around.
Not a finished list so...
Any you'd recommend?
Drop them in the comments below and we'll add.
🧵A THREAD👇
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🚨GIVEAWAY🚨
Fritidsklader Navy Overshirt👇
Dropping Mon 23rd Jan at 19:00.
BUT...
We are giving you a chance to win one...🆓
To enter...
• RETWEET this tweet
• FOLLOW us
@fdr_clothing
Closes 16:00 Mon 23rd Jan & 1 lucky winner drawn at random.
Good luck👊
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1K
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🚨DOUBLE GIVEAWAY🚨
**2 PRIZES - 2 WINNERS**
Khaki & Navy Overshirt (dropping 11th Aug at 7pm)
To enter...
• RETWEET this tweet
• FOLLOW us
@fdr_clothing
Closes 16:00 Thurs 11th Aug & 2 lucky winners drawn at random.
Good luck👊
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Bit daft this journey we are on.
Started out selling a few t-shirts around the pubs of Sunderland.
And tonight...
Just sold our 6,000th item🙏
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🚨 QUICKFIRE GIVEAWAY 🚨
Winner drawn 10 pm tonight.
For your chance to WIN one of our NEW Ecru Overshirts...
- RETWEET this tweet
- FOLLOW US
@fdr_clothing
Closes 10 pm tonight & 1 lucky winner drawn at random.
Good luck 🍀
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🚨QUICKFIRE GIVEAWAY🚨
Winner drawn at 3 pm today.
For your chance to win one of the NEW Sweatshirts...
• RETWEET this tweet
• FOLLOW US
@fdr_clothing
Closes 3 pm today. 1 winner drawn at random & wins 1 of the new Banner Sweatshirts👇(your choice of colour)
Good Luck👍
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🚨GIVEAWAY🚨
NEW Fritidsklader Smock Cagoule👇
Dropping Thursday 7th at 19:00.
BUT...
We are giving you a chance to win one...🆓
To enter...
• RETWEET this tweet
• FOLLOW us
@fdr_clothing
Closes 16:00 Thurs 7th April & 1 lucky winner drawn at random.
Good luck👊
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🚨GIVEAWAY🚨
NEW Fritidsklader Lightweight Overshirt👇
Dropping Thurs 19th at 19:00.
BUT...
We're giving you a chance to win one...🆓
To enter...
• RETWEET this tweet
• FOLLOW us
@fdr_clothing
Closes 16:00 Thurs 19th May & 1 lucky winner drawn at random.
Good luck👊
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Really excited about these.
👁️👁️1st look at the...
**NEW FDR Smock Cagoule**
Ready for the end of next week.
Let us know what you think👇
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I'm sure many of you will be aware that FDR's main man
@big_goldie_
has been really unwell this week.
Also know he'll see this & that all your supportive messages have given him a big lift.
From us...
'Full & speedy recovery. Right beside you pal'
Team FDR Shaun, Adam, Jeff👊
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🚨GIVEAWAY🚨
NEW Heavy Cotton 'Steel Blue' Overshirt.
Dropping Friday 11th at 7 pm.
BUT...
We are giving you a chance to win one...🆓
To enter...
• RETWEET this tweet
• FOLLOW us
@fdr_clothing
Closes 17:00 Fri 11th March & 1 lucky winner drawn at random.
Good luck👊
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We ain't got the clout (followers) of others on here
BUT, when we do
We'll
- support others with the balls to get started
- do our best for our customers🙏
- not forget where we came from
'For Those Who Know'🇸🇪⚽️
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Can't justify the price of those BIG BRAND overshirts?
You know who I mean😉
I get tutted at if I name them but it rhymes with 'bone highland'.
Anyway, forget them...
We have 2 NEW OVERSHIRTS in production and ready for March.
Priced at a more affordable £65 - £72
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🚨 DOUBLE GIVEAWAY🚨
**2 x £50 FDR Vouchers to be WON**
To enter...
• RETWEET this tweet
• FOLLOW us
@fdr_clothing
Closes 10 am Weds 11th Jan & 2 winners drawn at random.
Good luck👊
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🚨GIVEAWAY🚨
NEW Fritidslader Pink Cord Overshirt.
Dropping Monday 17th at 19:00.
BUT...
We are giving you a chance to win one...🆓
To enter...
- RETWEET this tweet
- FOLLOW US
@fdr_clothing
Closes 16:00 Mon 17th Oct & 1 lucky winner drawn at random.
Good luck👊
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🚨GIVEAWAY🚨
NEW Reflective Jacket😎
Dropping Wednesday 27th at 19:00.
BUT...
We are giving you a chance to win one...🆓
To enter...
• RETWEET this tweet
• FOLLOW us
@fdr_clothing
Closes 16:00 Weds 27th April & 1 lucky winner drawn at random.
Good luck👊
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Tell us...
Burnt Orange Overshirts🔥
Not in the current schedule BUT...
If the demand is there?
We'll do another run.
Yes or No?
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3 years ago today since we started Fritidsklader.
• products launched 91
• items sold 6,697
• most popular French Terry Sweatshirts
• Twitter followers 12.8k
Been a rollercoaster but...
We've got this far so we'll just keep going.
Thank you for your amazing support🙏👊
Transparency time:
We've been at this 1⃣ year today🎂
- products launched 32
- items sold 783
- most popular Burgundy👕
- website traffic 109,556
- Twitter followers 1791👊
- mailing list 532
To everyone who has supported us, a huge🙏
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Bonkers really....this journey we are on🤯
2 years ago we'd sold a few tees locally.
Yesterday...
We sent orders to👇
England. Wales. Scotland. Northern Ireland. Eire. Chicago. Arizona. Norway. Australia & Paris.
Lovin it & ready for whatever's next🙏
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5 AM awayday pick-ups, mates you ain't seen since May, train cans & minibus piss stops, showing off your new ///, pre-match pub pints, getting lost & missing kick-off, a dodgy half-time burger, the joy of a win... back-to-back losses & frustrating draws.
'Back to the terraces'⚽️
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78% of our sales start with an interaction on SM.
We've run zero paid ads...
Everything is organic or 'word of mouth'
If you can support us AND...
That doesn't mean making a purchase.
Then a retweet → like or follow
@fdr_clothing
helps more than you'd think 🙏
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45 products in 21 months and...
The next release...
We are REALLY EXCITED about⭐️
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I'm not against a bit of Stone Island etc.
BUT...
The whole ethos of 'casual' was individuality...
Surely?
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Root for others 🙌
Might not be the 'done thing'... shouting out other Indies BUT...
I don't care.
The quality of clobber at the price is outstanding.
If you're not involved yet...
Worth a look.
Uptheindies 👊
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Sneak peek👁️👁️
NEW Fritidsklader Hybrid Hoodie → Navy french terry x orange ripstop.
...thoughts?
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Casual brands we loved to wear in the 80's & 90's.
• Chipie
• Best Company
• Farah
• Henri Lloyd
• Lacoste
• Pringle
• Chevignon
• Joe Bloggs jeans
• Kickers
I'll have forgotten more than I remember...
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We are still here loving what we do & just sold our 2,888th item.
The reality though…
Just getting started…loads of ideas in the pipeline.
So…
If you enjoyed this thread.
You can follow our journey
@fdr_clothing
And…
A RETWEET of the 1st tweet helps us on our way🙏
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I'm sure YOU know this...
BUT...
Not many people have heard of us.
Our lightweight parachute overshirts are £72. NOT £250+
'Do them a favour'
Spread the word with a RT🙏
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77% of our sales start from a social media interaction.
Proud to say...
Zero paid ads. All organic. Word of mouth📢
If you can SUPPORT US and...
That doesn't mean making a purchase.
Then a retweet like or follow
@fdr_clothing
helps us more than you'd think🙏
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The 'BIG BRANDS' don't give a toss about you!
Support YOUR Indies.
- unique & quality clobber
- competitively priced
- 1-2-1 personal service
AND...
Support doesn't mean buying...
A retweet helps more than you'd think🙏
Uptheindies👊
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🚨COMPETITION🚨
NEW Heavy Cotton Mint Green Overshirts...
Dropping Weds at 7 pm.
BUT...
We are giving you a chance to win one...🆓
Simply...
• FOLLOW us
@fdr_clothing
&...
• RETWEET this tweet
Closes 18:00 Weds 19th Jan & 1 lucky winner drawn at random.
Good luck👊
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He's reflective...
He's in a family full of eccentrics💥
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The BIG BRANDS are being challenged.
The INDIES are rising up.
And we love it...why?
Because customers are sick of...
• Paying silly prices
• Crappy service
• Looking the same as everyone else on the terrace
If you're not already..get onboard
@fdr_clothing
Uptheindies👊
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Who are Fritidsklader?
We're just 2 lads...
Probably a lot like you...
'Passionate about football and looking sharp on the terraces'⚽️
Tired of seeing the same old (& the prices) every Saturday...
We started Fritidsklader🇸🇪
Love clobber? Come & join us
@fdr_clothing
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🚨GIVEAWAY🚨
Awayday t-shirts launching Thursday 7 pm.
BUT...
We are giving you a chance to win 1...🆓
Simply:
• Retweet
• Follow us
@fdr_clothing
• Tag a mate
Closes 17:00 Thursday & 1 lucky winner drawn at random (choose your colour)
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🚨COMPETITION🚨
Right...
We're going to do this💥
NEW Overshirts on sale tomorrow at 7 pm.
Price £65.
BUT...
We are giving you a chance to win one...🆓
Simply...
- Retweet
- Follow us
@fdr_clothing
- Tag a mate
Today only.
Closes midnight & 1 lucky winner drawn at random.
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Transparency time:
Started the
@fdr_clothing
journey 2 years ago today...
• products launched 73
• items sold 3232
• most popular..steel blue overshirt
• website traffic 500,838
• Twitter followers 8908
• mailing list 2467
BIG plans for the next year.
Starting with...
Transparency time:
We've been at this 1⃣ year today🎂
- products launched 32
- items sold 783
- most popular Burgundy👕
- website traffic 109,556
- Twitter followers 1791👊
- mailing list 532
To everyone who has supported us, a huge🙏
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It's time to go up a gear...
Of all our releases.
This is the ONE we are most excited about.
NEW Clobber *STONE OVERSHIRTS*.
Coming very soon.
We think YOU are going to love the quality⚽️🇸🇪
RT's🙏👊
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Started in 2020 with 12 T-shirts and some daft dreams.
Just processed 164 orders in 48 hrs🤯
Some journey we are on.
Firstly...
THANK YOU for the amazing support. Lots of 1st-time customers alongside regulars🙏and...
Pleased to say...
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It's about to get busy.
Incoming in the next 4 weeks...
NEW...
• Navy parachute overshirt
• Shorts (swim and FDR foil⚡️)
• T-shirts plus long sleeve tees
Plus a restock...
• Sweatshirts & hoodies (plus new colour hoodies)
• Burgundy & Navy tees
• Khaki overshirt
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NEW RELEASES over the next 6 weeks👇
• Cargo shorts
• Awaydays tees (5 NEW colours)
• NEW design tees x 2
• Cagoules⭐️
• Smocks🎯
• NEW lightweight overshirts
• Steel Blue overshirts🔵(restock)
Don't miss a thing follow us
@fdr_clothing
&...
As always RT's appreciated🙏
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🚨GIVEAWAY🚨
Right...
Something for you this Sunday💥
Burgundy & Navy T's back in stock.
BUT...
We are giving you a chance to win 1...🆓
Simply...
- Retweet
- Follow us
@fdr_clothing
- Tag a mate
Today only.
Closes 9pm & 1 lucky winner drawn at random (choose your colour)
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"You still get a badge"
It just won't add £200 to the price tag.
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@StoolFootball
@KrisMonkeyDay
He's been sensational 👌
...and the partnership with Roberts is a joy to watch.
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Buzzing to have hit 5k followers tonight💥
Hopes & dreams when we started 20 months ago but...
Just to be still here now...
doing something we're passionate about.
Thank you🙏Your support👊
You are all f#
@king
amazing.
'Uptheindies'🇸🇪
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'Leave the badge out'
Just...
Honestly priced quality clobber👊
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Made from parachute material.
Yep, that's right...we like to experiment🪂
If you think this looks stunning...
Wait till you try it on.
Lightweight summer overshirt.
Dropping Thurs 19:00🕖
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I've no idea how we've got this far but we have.
So we'll just keep going.
11.6k followers🙏
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Dropping tonight at 7pm.
NEW 'Steel Blue' Overshirts.
• Heavy Cotton
• Boxy 90's style fit
• £65
Be different...Be Indie👊🇸🇪
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Time to go up a gear...
August NEW releases.
• 2 x NEW lightweight overshirts
• Navy overshirt (restock)
• New colour original tee
• Burgundy & Navy original tee (restock)
• 3 x NEW small logo tees
• 3 x NEW polo shirts
Don't miss a thing...join our journey
@fdr_clothing
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Imagine...
It's Saturday. You're strolling into the pub to meet your mates pre-game proudly wearing your new Overshirt.
You know you look the part & they're gonna ask...
"Where'd you get that?"
"Fritidsklader"
"Who?"
Don't worry. They just haven't heard of us yet.
FTWK👊
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Time to crank things up...
NEW Pink Corduroy Overshirt >>> Coming soon.
RT's appreciated🙏
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8 NEW products in August plus...
A restock of some of the most popular items.
A huge thank you to every one of YOU that has supported us🙏
Uptheindies👊
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NEW Dark Navy Sweatshirts:
Really excited about these🔥
In terms of quality...probably the best item we've ever done?
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Sometimes easier to type 280 characters on here...
Than tell your pals how you feel.
Here we go...
Me 2020:
• Unemployed
• Grieving
• F#
@kin
lost
Me 2021:
• Work in NHS
• Do Twitter & web for FDR
• Never felt more +ve about the future
2022:💪
YOU can turn it around
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We started in early 2020 with 12 T-shirts.
Roll forward & Aug 2022...
487 items sold.
...just getting started. Big things coming in Sept & Oct.
NEW products.
NEW designs👁️👁️
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Top 10 of clobber 2023.
A celebration of the BEST OF INDIE BRANDS.
Tough to narrow it down to just 10 BUT...
Here we go...
Agree or disagree? Add your favs in the comments.
🧵A THREAD👇
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14,442 miles home & away this season.
Whoever you support.
This is why we turn up every week. For that...
'Rare moment in the sun'
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Imagine a world where everyone dresses the same on the terraces.
And pay a premium to do so.
NOW...
Imagine paying £65 for an overshirt & standing out.
Make a note:
Navy Overshirts dropping Monday 7pm.
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Sneak peek (1) 👁️👁️
NEW Navy lightweight ripstop nylon overshirt🪂
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Imagining the faces of the people who laughed at us and...
Said we "couldn't make a go of this".
Makes us try harder👊
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Pete got me thinking with this👇
So here it is...
The Fritidsklader orders sent League Table.
1 - Sunderland 486
2 - York 175
3 - Sheffield 138
4 - Glasgow 130
5 - Leeds 114
6 - Manchester 113
7 - Lincoln 93
8 - Swansea 84
9 - Aberdeen 78
10 - Portsmouth 66
Spread the word📢
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Time to go up a gear💥
What's coming in the next 6 weeks...
NEW...
• Tees
• Overshirts🔵
• Cagoules
• Shorts
• Smocks
Don't miss out on any of the NEW releases.
Follow us here
@fdr_clothing
Spread the word...RT's appreciated🙏
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NEW Slate Parachute Overshirt.
On sale tonight 7 pm⏰
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Moncler bought Stone Island for $1.4 billion in 2020...
We're thinking of buying a new label printer.
Small acorns🌳
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🚨WEEKEND BUNDLE OFFER🚨
Buy an Ecru Overshirt AND...
Get a NEW Polo Shirt (£35) FREE✅
PLUS...
As an added BONUS you'll also get a new Ribbed Beanie Hat (£16) FREE too.
Offer live from 10 am Saturday⏰
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Be different...Be Indie
Uptheindies👊
@EverydayGarmen1
@hawkwood_merc
@CompanySuisse
@arhto_uk
@terrace_cult
@gate14clobber
@NewellsCDT
@weare1of100
@seamjunkies
@archclothing_uk
@humblegentsnl
@BaslagerCCo
@supernovatwear
@MindBodySoleUK
@custom_casuals
@GlisteningKicks
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