Peter Fader
@faderp
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Professor of #Marketing @Wharton, co-founder of @ThetaCLV and Incompass Labs. Co-author of "The Customer-Base Audit" https://t.co/YYWyTpFZS3
Philadelphia, PA
Joined April 2010
In 24 hours it'll be over -- you better sign up now: "Customer Lifetime Value and Machine Learning: Better Together for Business Impact"
learn.thetaclv.com
As customer data becomes more accessible and abundant, many organizations are turning to Machine Learning (ML) to predict customer behavior. While ML is a powerful tool, using it without a clear...
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Everyone in Center City Philadelphia is so excited for the upcoming opening of Borromini on Rittenhouse Square. It's going to be a game-changing dining experience for all of us!
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Great new webinar coming up this week (Aug. 6): "Customer Lifetime Value and Machine Learning: Better Together for Business Impact"
learn.thetaclv.com
As customer data becomes more accessible and abundant, many organizations are turning to Machine Learning (ML) to predict customer behavior. While ML is a powerful tool, using it without a clear...
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I was looking at old pictures of @ShaynaFader (@Penn C'15 and @Wharton WG'22) and saw @Superman on campus (Fall 1998). No, not the kid with the S shirt, but just to his left -- that face over Ben Franklin's shoulder is David Corenswet, who attended Penn in 2011-12. (Shayna is
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If you might be bored over the weekend, here is some new content from this week:. ▶️ Upcoming webinar (8/6) on "Customer Lifetime Value and Machine Learning: Better Together for Business Impact": ▶️ A podcast on customer centricity and its interplay with.
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"How Walmart is looking to redefine itself to high-income e-commerce shoppers" . I can’t tell whether Walmart’s current shift toward courting high-income e-commerce shoppers stems from strategic overconfidence or a fundamental misreading of their customer base -- but either way,.
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RT @WarrenCntrPenn: “In tough times, loyalty programs become more essential,” said @WarrenCntrPenn faculty affiliate Peter Fader @faderp to….
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Here's an interesting new paper ( that shows how a simple probability model (PM) outperforms a sophisticated machine learning model (ML) on in-sample and holdout data. The PM used here is the "old-school" BG/NBD model -- imagine how big the differences
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Anyone knows the #CustomerLifetimeValue modeling work I do with Bruce Hardie, Daniel McCarthy, and @ThetaCLV will appreciate the surprise in today's @nytimes Spelling Bee. Let's see who can get it first!
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Every day the uncertainty about tariffs keeps growing. The best way to deal with uncertainty is resolve it through careful measurement and forecasting. And no one does that better than @ThetaCLV. Here are some of our perspectives on the situation:
thetaclv.com
Explore how CLV in a high-tariff environment helps companies stay efficient, protect margins, and prioritize long-term customer value.
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We're three days away from #CLVDay -- make sure you get this "Ask Me Anything" webinar with Dan McCarthy on your calendar!.
📅 May 15th is CLV Day! 🎉. Bring your CLV-related questions and get real-time answers from @ThetaCLV's co-founders, @faderp and @d_mccar. Plus, we’ve got an exciting announcement to share 🚀- something that takes our CLV model to the next level 👀.
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Rest up this weekend -- you'll need all your energy for #CLVDay next Thursday. Come celebrate with Dan McCarthy and me!.
📅 May 15th is CLV Day! 🎉. Bring your CLV-related questions and get real-time answers from @ThetaCLV's co-founders, @faderp and @d_mccar. Plus, we’ve got an exciting announcement to share 🚀- something that takes our CLV model to the next level 👀.
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RT @vikramcantsingh: also, to anyone from penn reading this, you should not leave penn without taking @faderp ’s class.
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Congrats to @minafader and the other amazing inspirational women leaders on this list!.@BakerRetailCtr @Wharton @Penn.
businesswire.com
Executives from Walmart, SKIMS and Vuori were among those named to the fourth annual list of the 25 Most Inspirational Women Leaders.
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I feel the same way about my @GroovOfficial insoles. Can't leave home without them!.
Gizmodo: I Let an iPhone App Scan My Feet, and My Arches Are Thanking Me.
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I love this piece, highlighting two separate but related use cases for CLV. Quite frankly, Convenience stores have been terribly slow to adopt CLV methods/mindsets. And retail media networks (for all retailers, not just C-stores) really should leverage CLV to attain maximum.
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I can't tell if this is horrible clickbait or super interesting. Or maybe both!
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