
Fabio Bin | WeRoad CMO
@fabiobin
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Building brands that don’t suck. Co-founder & CMO @WeRoad I post about brand voice, creative ops, and startup chaos. Occasionally something good.
Milan, London
Joined September 2009
Have you spotted these “missing” posters in Shoreditch this week? They’re part of our guerrilla campaign for @weroad_official, dropped just in time for the first-ever #SXSW in EU. Like SXSW we converge tech, music and culture too. Just in a different way.
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Here you'll find about 40 slides of our internal marketing activities in the first 5 months of the year -->
drive.google.com
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What happens when you run all your marketing in-house, and don’t sleep?. No agency and just a bunch of weirdos in the @weroad_official marketing team doing:.– 18 OOH campaigns.– 93 events.– 660 press hits .– 22 stunts. All in 5 months. I'm sharing our internal doc in the reply.
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RT @weroad_official: At least you can tick that off your to do list now can't ya, @elonmusk ✅. #BlueCheckMark #bluecheck .
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DYI ethos always.my love for being full-stack. here I'm measuring the height for one @weroad_official mural at @MonkClub . actually @IKEA is helping a lot with my measurement skills. @chiaraberto_ @GiuliaFlama @lillibobbyboh
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RT @weroad_official: It's stage time for us at @EU_Startups Summit in BCN. Wanna know how we dealt with challenges and bounce backs to brin….
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That's all folks!.
The year is 2027. GPT-7 does most of the work on product teams: mocks, code, research, data analysis. There are highly leveraged engineers, designers, analysts working across 5-10 products. Every product still has a PM, who has 55 GPT tabs open. PM now means Prompt Manager 😁.
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POV:.YOU’RE LIVING IN THE UK AND IT’S APRIL 2023. This is simple math guys.Take only 4 days of annual leave and you can get 10 days free to travel. It's a unique occasion because. ̶t̶h̶e̶ ̶q̶u̶e̶e̶n̶ ̶d̶o̶e̶s̶n̶'̶t̶ ̶d̶i̶e̶ ̶e̶v̶e̶r̶y̶ ̶y̶e̶a̶r̶.last time was in 1953. #WeRoad
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RT @weroad_official: ok the last tweet was #fakenews, we're not done with OOH, 'cause we ALSO just did a maxi in Madrid. To understand the….
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RT @weroad_official: Yo nunca. he hecho una campaña de OOH en Madrid y Barcelona. well, not really 😎 this week we went live with our #OO….
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I missed this from @MarketingBeatUK last week: our "Missing animals" campaign is amongst the best 9 of the last 6 months. Actually, MarketingBeat put @weroad_official on the podium (3rd place to be fair but only after @mmschocolate and @IKEAUK). Hurray!.
marketing-beat.co.uk
Guerrilla marketing is a fearless way of getting a consumer's attention. MB rounds up nine of the most audacious stunts debuted in recent months.
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RT @weroad_official: WE HAVE TAKEN OVER LONDON. You might have already spotted us in tube stations, on the tube, on buses, or on bus stops.….
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RT @MarketingBeatUK: WeRoad has taken over 3,700 out-of-home (OOH) spots across London in its first-ever international OOH campaign.🏙️. 🔗To….
marketing-beat.co.uk
Travel company WeRoad has launched its first-ever international out-of-home (OOH) campaign, displaying more than 3,700 ads across London.
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