Fabio Bin | WeRoad CMO Profile
Fabio Bin | WeRoad CMO

@fabiobin

Followers
229
Following
646
Media
52
Statuses
414

Building brands that don’t suck. Co-founder & CMO @WeRoad I post about brand voice, creative ops, and startup chaos. Occasionally something good.

Milan, London
Joined September 2009
Don't wanna be here? Send us removal request.
@fabiobin
Fabio Bin | WeRoad CMO
2 months
Have you spotted these “missing” posters in Shoreditch this week? They’re part of our guerrilla campaign for @weroad_official, dropped just in time for the first-ever #SXSW in EU. Like SXSW we converge tech, music and culture too. Just in a different way.
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@fabiobin
Fabio Bin | WeRoad CMO
2 months
Here you'll find about 40 slides of our internal marketing activities in the first 5 months of the year -->
drive.google.com
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@fabiobin
Fabio Bin | WeRoad CMO
2 months
What happens when you run all your marketing in-house, and don’t sleep?. No agency and just a bunch of weirdos in the @weroad_official marketing team doing:.– 18 OOH campaigns.– 93 events.– 660 press hits .– 22 stunts. All in 5 months. I'm sharing our internal doc in the reply.
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@fabiobin
Fabio Bin | WeRoad CMO
1 year
How hard is it to make new friends as adults?
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@fabiobin
Fabio Bin | WeRoad CMO
1 year
Stanotte, come sempre, ho fatto decine di sogni diversi. Addirittura in un sogno parlavo di una cosa che mi era accaduta in un altro sogno e mi chiedevo se l’avessi sognato.
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
AHAHAHAHAH.This it utterly hilarious. Source @MarketingBrew
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
RT @weroad_official: At least you can tick that off your to do list now can't ya, @elonmusk ✅. #BlueCheckMark #bluecheck .
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
And this is what I was measuring. @GiuliaFlama
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
DYI ethos always.my love for being full-stack. here I'm measuring the height for one @weroad_official mural at @MonkClub . actually @IKEA is helping a lot with my measurement skills. @chiaraberto_ @GiuliaFlama @lillibobbyboh
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
RT @weroad_official: It's stage time for us at @EU_Startups Summit in BCN. Wanna know how we dealt with challenges and bounce backs to brin….
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
The partnership of my dreams is about to be revealed. #WeRoad
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
That's all folks!.
@shreyas
Shreyas Doshi
3 years
The year is 2027. GPT-7 does most of the work on product teams: mocks, code, research, data analysis. There are highly leveraged engineers, designers, analysts working across 5-10 products. Every product still has a PM, who has 55 GPT tabs open. PM now means Prompt Manager 😁.
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
POV:.YOU’RE LIVING IN THE UK AND IT’S APRIL 2023. This is simple math guys.Take only 4 days of annual leave and you can get 10 days free to travel. It's a unique occasion because. ̶t̶h̶e̶ ̶q̶u̶e̶e̶n̶ ̶d̶o̶e̶s̶n̶'̶t̶ ̶d̶i̶e̶ ̶e̶v̶e̶r̶y̶ ̶y̶e̶a̶r̶.last time was in 1953. #WeRoad
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
RT @weroad_official: ok the last tweet was #fakenews, we're not done with OOH, 'cause we ALSO just did a maxi in Madrid. To understand the….
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
RT @weroad_official: Yo nunca. he hecho una campaña de OOH en Madrid y Barcelona. well, not really 😎 this week we went live with our #OO….
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
RT @weroad_official: we're always DTF 😚.
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
I missed this from @MarketingBeatUK last week: our "Missing animals" campaign is amongst the best 9 of the last 6 months. Actually, MarketingBeat put @weroad_official on the podium (3rd place to be fair but only after @mmschocolate and @IKEAUK). Hurray!.
marketing-beat.co.uk
Guerrilla marketing is a fearless way of getting a consumer's attention. MB rounds up nine of the most audacious stunts debuted in recent months.
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
RT @weroad_official: WE HAVE TAKEN OVER LONDON. You might have already spotted us in tube stations, on the tube, on buses, or on bus stops.….
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@fabiobin
Fabio Bin | WeRoad CMO
2 years
RT @MarketingBeatUK: WeRoad has taken over 3,700 out-of-home (OOH) spots across London in its first-ever international OOH campaign.🏙️. 🔗To….
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marketing-beat.co.uk
Travel company WeRoad has launched its first-ever international out-of-home (OOH) campaign, displaying more than 3,700 ads across London.
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