Fabio Bin | WeRoad CMO
@fabiobin
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Building brands that don’t suck. Co-founder & CMO @WeRoad | Travel tech & community-led growth I post about brand, travel, startups Occasionally something good
Milan, London
Joined September 2009
Have you spotted these “missing” posters in Shoreditch this week? They’re part of our guerrilla campaign for @weroad_official, dropped just in time for the first-ever #SXSW in EU. Like SXSW we converge tech, music and culture too. Just in a different way.
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Here you'll find about 40 slides of our internal marketing activities in the first 5 months of the year -->
drive.google.com
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What happens when you run all your marketing in-house, and don’t sleep? No agency and just a bunch of weirdos in the @weroad_official marketing team doing: – 18 OOH campaigns – 93 events – 660 press hits – 22 stunts All in 5 months. I'm sharing our internal doc in the reply
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thedrum.com
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Stanotte, come sempre, ho fatto decine di sogni diversi. Addirittura in un sogno parlavo di una cosa che mi era accaduta in un altro sogno e mi chiedevo se l’avessi sognato.
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DYI ethos always my love for being full-stack. here I'm measuring the height for one @weroad_official mural at @MonkClub actually @IKEA is helping a lot with my measurement skills. @chiaraberto_ @GiuliaFlama @lillibobbyboh
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It's stage time for us at @EU_Startups Summit in BCN. Wanna know how we dealt with challenges and bounce backs to bring WeRoad to become the largest EU scaleup in group travel space? Don't miss @ErikaDeSanti on the main stage at 11.30 this morning. And go meet her!
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POV: YOU’RE LIVING IN THE UK AND IT’S APRIL 2023 This is simple math guys Take only 4 days of annual leave and you can get 10 days free to travel. It's a unique occasion because ̶t̶h̶e̶ ̶q̶u̶e̶e̶n̶ ̶d̶o̶e̶s̶n̶'̶t̶ ̶d̶i̶e̶ ̶e̶v̶e̶r̶y̶ ̶y̶e̶a̶r̶ last time was in 1953. #WeRoad
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Yo nunca... he hecho una campaña de OOH en Madrid y Barcelona. well, not really 😎 this week we went live with our #OOHcampaign in Spain - the team is very hyped, we even got our Country Manager Laura to pose as a monkey in front of a billboard (talking about commitment)
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we're always DTF 😚
WeRoad has taken over 3,700 out-of-home (OOH) spots across London in its first-ever international OOH campaign.🏙️ 🔗To take a further look click here: https://t.co/8LVEJxL36w
@weroad_official
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I missed this from @MarketingBeatUK last week: our "Missing animals" campaign is amongst the best 9 of the last 6 months. Actually, MarketingBeat put @weroad_official on the podium (3rd place to be fair but only after @mmschocolate and @IKEAUK). Hurray! https://t.co/uPoGIWhdf6
marketing-beat.co.uk
Guerrilla marketing is a fearless way of getting a consumer's attention. MB rounds up nine of the most audacious stunts debuted in recent months.
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WE HAVE TAKEN OVER LONDON You might have already spotted us in tube stations, on the tube, on buses, or on bus stops. Yes we’re officially everywhere, we’ve taken over the capital to run one of our biggest OOH campaigns (like ever)
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WeRoad has taken over 3,700 out-of-home (OOH) spots across London in its first-ever international OOH campaign.🏙️ 🔗To take a further look click here: https://t.co/8LVEJxL36w
@weroad_official
marketing-beat.co.uk
Travel company WeRoad has launched its first-ever international out-of-home (OOH) campaign, displaying more than 3,700 ads across London.
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