Esports Insider
@esportsinsider
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The go-to for esports business. Media | Events | Connect
Joined August 2016
British Formula One driver @LandoNorris has launched an esports and content creation team, @Team_Quadrant. Norris becomes the second F1 driver to enter the esports space after French driver Romain Grojean launched R8G eSports.
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The BBC has announced that it will broadcast the tenth season of the Rocket League Championship Series on Jan 9th. Rocket League will return to @BBCSport's online and app platforms, as well as the @BBCiPlayer, for its first esports tournament of 2021.
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North American organisation @eUnited has closed down, according to reports from @TEAdvocated. Only eUnited CEO Adam Stein remains employed by the company, with the last members of the team leaving in late 2022. Read more:
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.@HealthyGamerGG has joined forces with @EvilGeniuses to support its Dota 2 team. As a result, the platform's Co-founder and President, Dr. Alok Kanojia, will act as the team's Mindset and Performance coach for The International 10. Read:
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.@TribeGaming has partnered with @MaviaGame, an upcoming play-to-earn MMO strategy crypto game. As a result of the collaboration, Tribe Gaming has acquired multiple land-based NFTs in Mavia.
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EXCLUSIVE: Brazilian esports organisation @FURIA will expand its presence in the US by launching a new venue in Miami, Florida. The venue will feature a LAN house, FURIA clothing shop, an area for events and a stage for esports fans to watch FURIA games.
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.@TundraEsports and @PSGeSports have secured a major partnership that will see the creation of a new Rocket League team. Named PSG Tundra, the new team aims to ‘break into the global elite’ by creating a division that is capable of winning competitions.
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The @CBLOL, Brazil’s top-tier League of Legends competition, now has three female casters. ESI spoke with all three in Portuguese — @RavenaDutra_, @Lahgolas, and @mariafogueta — about diversity and inclusivity in Brazilian esports.
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#ESINextGen Oxford is almost here 💥. On March 6th & 7th, we will unite leaders in esports, gaming, and education 📚🎮. Join us to discover the latest in esports and gaming education initiatives, networking, and workshops!. Get your tickets!.🎟️
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.@DreamHack to produce @RLEsports’ RLCS X. "We are confident this partnership will bring great value to the Rocket League community.
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.@losgrandesgg has been one of the main.protagonists of the Brazilian esports scene over the last few years. Its owners tell the story of how, through a combination of unexpected organic growth—and business vision—Los Grandes 'just happened'. Read:
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.@G2esports has expanded into the music industry by releasing its debut single 'Our Way'. The power metal track will release through the organisation's new record label and features Founder and CEO @CarlosR.
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In presenting @OpTicH3CZ’s #ESIHOF award, @JasonBWLake referenced the passion and drive necessary in building an organization. Congrats, H3CZ. 🎉
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Korean fried chicken restaurant chain @BonchonChicken has announced a partnership with Overwatch League franchise @SFShock for the 2023 season. Bonchon will be the primary sponsor of San Francisco Shock’s watch parties.
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.@GenG has promoted its current Chief Operating Officer Arnold Hur to the position of Chief Executive Officer. The decision comes after Chris Park, the organisation's previous CEO, announced he would be moving into an advisory role.
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.@VeraEsports has announced a partnership with Riot Games for the 2022 VALORANT Champions Tour APAC Challengers. VeraEsports will receive content from the tournament on its platform. This includes match highlights and access to a ‘library of content’.
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.@GenG has signed a multi-year partnership with US private research university Syracuse University. The collaboration aims to bolster student engagement and hands-on learning opportunities in esports. More details ⬇️.
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Brazilian esports organisation @losgrandesgg has announced @RedragonSa as its latest sponsor. The peripherals brand will release an exclusive Los Grandes product and an online store dedicated to the organisation. Read more:
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Brazilian esports organisation @LOUDgg has announced its own Web3 fan engagement platform, called 'LOUD Club'. LOUD's Co-founder told Esports Insider the focus was on engaging its audience, rather than monetisation, at launch. Read:
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The 2022 @Brawl_esports World Finals, which took place at Disneyland Paris, has become the game’s most-viewed esports event ever. According to @EsportsCharts, the event's most popular match was the clash between @TribeGaming EU and @ZESToficial. Read:
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.@riotgames has teamed up with Jackson Wang to perform at the 2022 League of Legends World Championship finals opening ceremony. The singer will perform ‘Fire in the Fuse’ a single written and produced by Riot Games to promote its new Empyrean skin line.
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.@ValorantEsports' 2022 Game Changers Championship has become the most-viewed female VALORANT tournament ever. The inaugural championship is also the second-most-viewed female-only esports event. Read more:
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ICYMI: Brazilian retailer @CasasBahia announced that @Fluxogg CEO and co-founder Bruno @Nobru Góes has joined the company as Head Creative of Games.
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EXCLUSIVE: Dota 2 is to head to @DisneyParis_EN for a Major before the end of the season. The information comes to light after a recruitment consultant advertised a role for sales at the "Dota 2 Major - Paris" which sources then expanded on.
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Our latest #ESIHOF attendees are a beautiful bunch wouldn’t you agree?. Now for food and drinks and to celebrate into the beautiful Los Angeles night
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ICYMI: @FaZeClan receives investment from @OffsetYRN . "FaZe Clan is redefining what it means to be an iconic entertainment brand and working with a visionary like Offset is another step towards the future.".
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.@G2esports appointed Alban Dechelotte as permanent CEO, with Sabrina Ratih being named G2’s new COO. Dechelotte acted as an interim CEO for the company since the departure of G2’s founder and former CEO Carlos Rodriguez. Read more:
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Super Evil Megacorp partners with Alibaba Group, via Alisports. Huge news for @superevilmegaco . #Vainglory .
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European esports organisation @G2esports has appointed Alban Dechelotte as its new General Manager. Prior to joining G2 Esports, Dechelotte was the Head of Partnerships and Business Development EMEA at Riot Games. Read more:
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ICYMI: @FaZeClan details $40 million Series A funding round. The likes of @pitbull, @SwaeLee, @YoGotti, @RayJ, @OffsetYRN, @nyjah, @MeyersLeonard, and @joshhart contributed towards the raise.
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GIVEAWAY TIME!!!. 3 RESPAWN gaming chairs & ESI Digital Winter tickets are up for grabs!. To enter:.📲 Like & RT .✅ Follow @esportsinsider & @RESPAWNProducts.👥 Tag 2 friends .💬 Reply #ESIDIGITAL. North America only. Ends 06/11 (3PM PST/6PM EST). GLHV 😇
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.@TSM has secured a partnership with blockchain platform @avalancheavax for its competitive gaming platform Blitz. The partnership will see Blitz use Core, Avalanche’s payment system, to power all user payments.
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"I would love to get back to a spot where we have FACEIT, ESL, DreamHack, and GLL hosting third-party events again.". To gain insight into switching from player to caster, and what @PUBGEsports' future looks like, Esports Insider sat down with @hypoc.
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India-based telecommunications company Vodafone Idea has announced a partnership with @TeamVitality to help grow India's esports scene. The large-scale partnership includes content creation, collaboration on events and fan activations.
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The second edition of ESI's Guide to Celebrities in Esports is now live! Featuring stars of music, film & TV:. @Drake .@Imaginedragons .@JLo .@michaelb4jordan .@wizkhalifa . and MORE! Did we miss anyone? Let us know!.
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.@FlyQuest has partnered with Theta Labs to launch an AI-powered esports chatbot called a.PHiD. The bot will be used to answer fan inquiries, such as information on rosters, upcoming matches, results and statistics. ⬇️.
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When reimagining tournaments, a blockchain-enabled metaverse may just hold the key. @verasitytech writes for ESI to discuss the potential of esports through the metaverse and blockchain solutions.
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.@LouisVuitton partners with @riotgames for #Worlds2019. “We are honored to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event.".
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Brazilian organisation @w7mesports has announced that it is raising the salaries of its women’s rosters to match its men’s teams. W7M sponsor Banco do Brasil, one of Latin America’s biggest banks, is the main partner supporting the initiative. Read:
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North American esports organisation @M80gg has raised $3m in a seed investment round. The funds will be used to expand M80’s footprint across esports, content creation and consumer products.
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Southeast Asian esport organisation @boomesportsid has reached a partnership agreement with hardware brand @AMD. AMD will provide hardware for Boom Esports’ Dota 2 and VALORANT teams as well as collaborate with the organisation on content.
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Axie Infinity, the NFT-based Pokemon-style blockchain game, isn't a traditional esport, admits @block_writer. Read about how @verasitytech is trying to improve esports viewership metrics & engagement regardless, in @AxieInfinity & beyond.
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.@losgrandesgg will officially enter the @CBLOL after purchasing 20 percent of Simplicity Esports' Brazilian subsidiary. The purchase sees Los Grandes rename Simplicity's @flaesports CBLOL franchise to Flamengo Los Grandes.
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Clash Royale League finals head to Tokyo, Japan. Clash Royale developer @supercell announced today it will hold the World Finals for the first @EsportsRoyaleEN League in Tokyo, Japan on December 1st. 👉
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.@TeamLiquid has appointed three new senior members. The org has named Blair Herter as its Global Managing Director at Liquid Media and Jennifer Gares as Senior Director of Talent. Josie Brown becomes the org’s Senior VP of Brand, Marketing and Content.
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.@TwitchCon Europe has shown proven YoY success for brands, delivering activations that reach Gen-Z audiences. Success stories include:. 🐊Crocs.💄NYX.📱Samsung S23. Want to be the next major brand at TwitchCon? Find out how you can get involved this year in Rotterdam ⬇️
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EXCLUSIVE: @nerdstreet will host a @BLASTPremier Fall Showdown CS:GO qualifier. Stephen Csikos, the VP of Esports Operations and Strategy at Nerd Street Gamers, discusses the firm's partnership with BLAST and how the collaboration came about. Read:
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.@losgrandesgg has announced betting website @EstrelaBet as its latest CS:GO sponsor. The deal will cover the organisation’s main and the academy CS:GO teams, both of which will display the EstrelaBet logo on their jerseys. Read:
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.@AgeOfEmpires is a longstanding franchise that is well-known among RTS fans. Whilst considered more of a solo game, AoE still has a dedicated esports scene — complete with tournaments that take place in real-life castles. Find out more below!. ⬇️.
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.@guildesports has announced a loss of £4.3m over a six month period, ending 31st March 2021. The organisation reported administrative expenses of approximately £4.4m. Revenues of £368,990 for the six month period were also revealed.
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Video blockchain protocol @verasitytech has appointed Perry Smith, formerly of Hotdrop, as its new Head of @VeraEsports. Smith will lead the esports and video live streaming platform as it develops a 'clear operational strategy' throughout 2022.
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.@GenG has announced that it will collaborate with Mobil 1 to launch two Rocket League esports teams. Both entities will work together to create one men’s and one women’s team, both of which will compete under the Gen.G Mobil 1 Racing brand. Read:
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.@Envy and @DallasFuel partner with @GameStop . Together, they will launch a series of gaming clinics for amateur players who aspire to become professionals.
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.@TeamLiquid has announced a significant partnership expansion with car manufacturer @Honda. The new multi-year deal will see Honda secure naming rights to the organisation’s League of Legends LCS and academy teams. Read more:
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Manchester City striker Sergio Aguero has founded his own esports organisation with the launch of @KRUesports. In the reveal trailer titles such as League of Legends, Fortnite, Rocket League and FIFA are featured throughout.
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Brazilian organisation @FURIA has expanded into Europe after announcing a new base of operations in Malta. The new venue, which is expected to be fully functional in the summer, will feature spaces for FURIA teams that compete in Europe.
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.@DarkZeroGG opens Las Vegas gaming house. “We love this property not only for the amazing features it currently provides but for its expandability and potential to house future teams.”.
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Exclusive: @XSETGAMING has entered @RLEsports, signing @xAlRaz, @JPowzer, and @AlphaKep . @Mitch_Reames spoke with @mfmereu about the decision to enter the title despite some prominent organisations recently dropping out.
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.@losgrandesgg has partnered with @DiviHub to launch a sort of ‘public offering’ of stocks for its fan partner programme. The initial plan is to raise around $1m BRL from investors, who will be awarded 15% of the programme’s revenue for three years.
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EXCLUSIVE: Norwegian esports organisation @zerozeronation has announced a partnership with global sportswear brand @adidas. adidas becomes 00Nation’s main partner and will be the org’s official supplier of sports clothing and lifestyle apparel-wear.
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.@TeamNigma has announced a long-term partnership with @etihad. According to the release, Team Nigma is the first esports team to be sponsored by a major airline.
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.@TeamVitality has received €20 million in investment from @mrtejkohli, the lead backer of Rewired GG. This investment will help the brand to expand into China and Southeast Asia, and it'll be used to develop "state of the art facilities" .
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🗞️ FEATURE 🗞️. Supercell's @BrawlStars World Finals event took place in Disneyland Paris last weekend. It was an eye-catching showcase of the mobile title's promising ecosystem, a shining light in the uncertain world of Western mobile esports. Read:
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.@G2esports has expanded into China by launching a Chinese Dota 2 team in partnership with Chinese esports organisation @invgaming.
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.@SpacestationGG and @tannerfox collaborate with @Hot_Wheels. "It's the first time an esports organization + influencer has partnered with Hot Wheels to create a product that will be sold at major retailers.".
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.@JAYBUMAOM has been named an advisor for @GenG to help bridge the gap between Korean music and gaming communities. His first project was Gen.G’s League of Legends 2022 World Championship anthem, featuring Korean artists GroovyRoom, GEMINI and Mirani.
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Riot Games has announced that it has raised the minimum age requirement for players participating in the @LEC from 17 to 18. Riot has stated the reasoning for the change is to help ‘unlock’ new sponsorship opportunities for its teams. Read more:
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.@GambitEsports has announced open-source blockchain platform @NervosNetwork as its NFT partner. As a result of the deal, Gambit Esports will launch a collection of digital tradable cards, which will be available in early 2022.
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Rocket League news outlet @ShiftRLE announced it will have to shut its website 'in its current form' at the end of April. The outlet divested itself from former owner X1 Esports in March and said it was looking for investors.
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Thinking of joining 1000+ attendees at ESI Lisbon next month? If you're not (a big mistake), here's what you'll miss out on. 🚨. 🎙 100+ speakers from the likes of Riot Games, Karmine Corp, T1, Tencent, UNiDAYS, Formula E, CUPRA, G2, Ubisoft to name a few. 🤝 15+ Exhibitors
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𝐖𝐡𝐞𝐫𝐞? Oxford St. Pop-Up at Sook .𝐖𝐡𝐞𝐧? Saturday, 9th Oct, from 10AM. Come and have a go on @VeloceEsports’ sim rig and experience all the thrill of driving a high powered racing vehicle with considerably less expense and risk. Register for free:
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There's a new distinct logo on the Las Vegas strip as @HyperX acquire the naming rights for the @EsportsArena at the @LuxorLV. The HyperX Esports Arena Las Vegas will play host to League of Legends All Stars & Capcom Cup in December.
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Korean esports organisation @GenG has announced plans to create a new hub in Riyadh, Saudi Arabia. The announcement came earlier this month during the Esports World Cup.
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The @geoguessr World Cup 2024 attracted more than 250,000 peak viewers, according to @EsportsCharts. This is more than three times the amount of viewers compared to its inaugural edition in 2023.
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.@FNATIC has secured a multi-year partnership with INZONE, Sony's gaming gear brand. INZONE will collaborate with the organisation on product design and the development of concepts in a bid to ‘set new industry standards’.
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. @GenG has extended its partnership with synthetic motor oil brand Mobil 1 for the 2025 Rocket League Championship Series (RLCS) season. ⬇️.
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. @TeamVitality has expanded into StarCraft II through a strategic partnership with South Korean team ONSYDE. Team Vitality’s new roster will make its official debut at IEM Katowice 2024.
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Bye Blue Light has announced partnerships with @BWUEsports (Baldin Wallace University) and @fireantesports (USC Sumter), the latest in a string of partnerships with North American collegiate programmes and bodies.
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.@SkyMavisHQ, the developer of @AxieInfinity, has announced esports grants totalling $2.4m which will be used for tournaments and invitationals. The grants, set to be paid through AXS coin, will be dispersed between Q4 2022 and Q2 2023. Read:
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Vas Roberts, former CCO of Misfits Gaming Group, has joined French esports organisation @TeamVitality as its co-CEO. More details ⬇️.
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.@Complexity has announced that actor, singer and musician @jordanfisher has joined the organisation. As a result, Fisher has become a part-owner of the organisation alongside joining its division of content creators.
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.@Immortals has announced a partnership with artificial intelligence company @Fetch_ai. As part of the year-long agreement, both entities will collaborate on an influencer campaign called 'Team .
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.@G2esports has bolstered its backroom operations following the appointment of two new team members. Sasha Alexandrov has joined the organisation as its Head of Media. Moreover, Thuy Ha has been named G2 Esports' Head of Content.
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Canadian esports organisation @PBLMesports appears to have shut down, after its CEO left this week and its only remaining roster was released. The team is owned by publicly-traded React Gaming Group.
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Brazilian esports entrepreneur @Cherrygumms has acquired the entirety of @blackdragonsBR. Esports Insider spoke with Merhy, who revealed that her acquisition is the initial phase of her entrance into an undisclosed communications group in Brazil. Read:
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Esports lounge network True Gamers has announced plans to build a large-scale ‘esports island’ valued at $280m in Abu Dhabi, UAE. The island will include training facilities, a tournament venue, content creation spaces and hotels.
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.@compLexity unveils organisational rebrand. The changes include a new logo and colours, new merchandise, an updated website, and a refreshed company manifesto.
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.@skybox has appointed three members to its board of directors and raised €2m in funding. @daveharrisAUS (Guinevere Capital), Marco Blume (@Pinnacle) and Lee Lagdameo (Axle Equity Partners) will join Skybox’s board.
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