Emma Sharley
@emsharley
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Founder of Brand Consultancy | Certified Strategist | Advisor | Ex. Westfield, T-Mobile & DVF | Runner (Next Race: Noosa Marathon)
Sydney, San Francisco
Joined April 2009
The rise of run clubs should be an easy avenue for brands to understand that people want to move through community, together every (athletic) brand should stop chasing running though, and look into other areas to encourage movement overall. Not everyone wants to run
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I see this often: the idea that expensive clothes are not worth their asking price, and that these factories use the same labor practices as fast fashion. The idea throws doubt on companies trying to do the right thing, and gives cover to fast fashion. But is it true? š§µ
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Be the biggest fan of the people you care about ... Show them you care. Make them look good. Unconditionally support them. Catch them when they stumble. Remind them of what they do well. Help them accomplish their dreams.
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Love this concept: 'A living library of connected ideas. All in one place.' https://t.co/KC9TIw56z7
@wwwsublimeapp bringing the joy of libraries, curation & connection together.
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if you curate a unique information diet youāll have a combination of ideas nobody has seen before
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āRetail is in the detail and you need a team obsessed about getting it right for the customer." @birdsnestonline exemplifies this, congratulations to the team on the ORIAs wins, and impressive growth over the past 20 years. https://t.co/qipk0hXrty
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There's wide open space in the active swimwear category. Newer brands (Nimble, Sheila) are carving strategic niches, and I think the category will soon reach a turning point where style becomes as important as performance, mirroring shifts seen in running, footwear, tennis.
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Love this. As a tennis player, opening a new can is a real moment. Vacation x @Prince_Tennis also get it
vacation.inc
A luxury scented candle commemorating the historic PrinceĀ® x VacationĀ® 7th Annual Interoffice Tennis Championships with notes of freshly uncanned tennis balls, VacationĀ® Sunscreen, PrinceĀ® Cotton...
Aha. The #Wimbledon social team taking a leaf out of #CocaColaās book. Remember the cola brandās splendid āTry not to hear thisā series of SENSORIAL ads? Love this one. Because itās based on a product truth. Anyone who has opened a brand new can of š¾š¾š¾ will relate to this.
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šŗšø Nike's biggest threat is coming from young brands like Hoka and On Running
businessinsider.com
Hoka and On Running are gaining market share, and analysts say Nike has to battle both them and "lifestyle sneaker fatigue."
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Perfect timing - Instagram's Twitter rival, Threads, has appeared in the Australian app store ahead of a likely launch this Thursday
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A shining example of a brand that has been built from within. Welcome back @thankyou_AUS, we've missed you. https://t.co/MSdfHyhGlA
instagram.com
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_1 Taylor Swift has taken some guff for her private plane habits. But it must be said, her current Eras Tour is about the best thing thatās happened to public transit since the beginning of the pandemic...
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Learning about the metamodern. āMetamodernism oscillates between a modern enthusiasm and a postmodern irony, between hope and melancholy, between naivetĆ© and knowingness, empathy and apathy, unity and plurality, totality and fragmentation, purity and ambiguity.ā
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āLast time I checked no customer wanted to be acquiredā Tariq Hassan, CMO, McDonaldās US
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āI am a creative designer from the perspective of the consumer. I didnāt go to Central Saint Martins. But I definitely went in the stores and purchased, and I know what I like.ā @LouisVuitton gets that cultural capital contributes to the bottom line. https://t.co/BSDwYGXZHV
nytimes.com
The American star steps into shoes once filled by Virgil Abloh at Louis Vuitton. His first collection debuts in Paris this week.
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Have spoken with a few teams who canāt understand why their conversion is low and think they need a CRO agency to a/b test every element. And my only question isā¦have you sat next to a potential customer while they look at this page? And the universal answer is no
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Powerful statistics highlighting a very possible profound change in womenās lives and therefore society at large š
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