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Emma Sharley Profile
Emma Sharley

@emsharley

Followers
3K
Following
5K
Media
179
Statuses
3K

Founder of Brand Consultancy | Certified Strategist | Advisor | Ex. Westfield, T-Mobile & DVF | Runner (Next Race: Noosa Marathon)

Sydney, San Francisco
Joined April 2009
Don't wanna be here? Send us removal request.
@JoeHolder_
Joe Holder
1 year
The rise of run clubs should be an easy avenue for brands to understand that people want to move through community, together every (athletic) brand should stop chasing running though, and look into other areas to encourage movement overall. Not everyone wants to run
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@dieworkwear
derek guy
2 years
I see this often: the idea that expensive clothes are not worth their asking price, and that these factories use the same labor practices as fast fashion. The idea throws doubt on companies trying to do the right thing, and gives cover to fast fashion. But is it true? 🧵
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@farnamstreet
FS
2 years
Be the biggest fan of the people you care about ... Show them you care. Make them look good. Unconditionally support them. Catch them when they stumble. Remind them of what they do well. Help them accomplish their dreams.
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@emsharley
Emma Sharley
2 years
Love this concept: 'A living library of connected ideas. All in one place.' https://t.co/KC9TIw56z7 @wwwsublimeapp bringing the joy of libraries, curation & connection together.
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@wwwsublimeapp
sublime
3 years
if you curate a unique information diet you’ll have a combination of ideas nobody has seen before
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@emsharley
Emma Sharley
2 years
ā€œRetail is in the detail and you need a team obsessed about getting it right for the customer." @birdsnestonline exemplifies this, congratulations to the team on the ORIAs wins, and impressive growth over the past 20 years. https://t.co/qipk0hXrty
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@emsharley
Emma Sharley
2 years
There's wide open space in the active swimwear category. Newer brands (Nimble, Sheila) are carving strategic niches, and I think the category will soon reach a turning point where style becomes as important as performance, mirroring shifts seen in running, footwear, tennis.
@JoeWelstead
Joe Welstead šŸ’§ā˜€ļø
2 years
I have an irrational love for Speedo, so to see it this confused as a brand hurts me deeply
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@emsharley
Emma Sharley
3 years
Love this. As a tennis player, opening a new can is a real moment. Vacation x @Prince_Tennis also get it
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vacation.inc
A luxury scented candle commemorating the historic PrinceĀ® x VacationĀ® 7th Annual Interoffice Tennis Championships with notes of freshly uncanned tennis balls, VacationĀ® Sunscreen, PrinceĀ® Cotton...
@BrandGully
BrandGully
3 years
Aha. The #Wimbledon social team taking a leaf out of #CocaCola’s book. Remember the cola brand’s splendid ā€œTry not to hear thisā€ series of SENSORIAL ads? Love this one. Because it’s based on a product truth. Anyone who has opened a brand new can of šŸŽ¾šŸŽ¾šŸŽ¾ will relate to this.
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@NeilRetail
Neil Saunders
3 years
šŸ‡ŗšŸ‡ø Nike's biggest threat is coming from young brands like Hoka and On Running
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businessinsider.com
Hoka and On Running are gaining market share, and analysts say Nike has to battle both them and "lifestyle sneaker fatigue."
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@emsharley
Emma Sharley
3 years
Would love to see more retailers follow suit. šŸ‘šŸ» @memobottle
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@swan_legend
David Swan
3 years
Perfect timing - Instagram's Twitter rival, Threads, has appeared in the Australian app store ahead of a likely launch this Thursday
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@emsharley
Emma Sharley
3 years
A shining example of a brand that has been built from within. Welcome back @thankyou_AUS, we've missed you. https://t.co/MSdfHyhGlA
instagram.com
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@katiedreke
katie dreke
3 years
_1 Taylor Swift has taken some guff for her private plane habits. But it must be said, her current Eras Tour is about the best thing that’s happened to public transit since the beginning of the pandemic...
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@VictoriaFutures
Victoria Buchanan
3 years
Anti-AI sentiment is rising šŸ‘©ā€šŸ’»
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@emsharley
Emma Sharley
3 years
Sunrise really is the best time of day.
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@VictoriaFutures
Victoria Buchanan
3 years
Learning about the metamodern. ā€œMetamodernism oscillates between a modern enthusiasm and a postmodern irony, between hope and melancholy, between naivetĆ© and knowingness, empathy and apathy, unity and plurality, totality and fragmentation, purity and ambiguity.ā€
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@tomroach
@tomroach
3 years
ā€œLast time I checked no customer wanted to be acquiredā€ Tariq Hassan, CMO, McDonald’s US
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@emsharley
Emma Sharley
3 years
ā€œI am a creative designer from the perspective of the consumer. I didn’t go to Central Saint Martins. But I definitely went in the stores and purchased, and I know what I like.ā€ @LouisVuitton gets that cultural capital contributes to the bottom line. https://t.co/BSDwYGXZHV
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nytimes.com
The American star steps into shoes once filled by Virgil Abloh at Louis Vuitton. His first collection debuts in Paris this week.
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@Shwinnabego
Ashwinn
3 years
Have spoken with a few teams who can’t understand why their conversion is low and think they need a CRO agency to a/b test every element. And my only question is…have you sat next to a potential customer while they look at this page? And the universal answer is no
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@VictoriaFutures
Victoria Buchanan
3 years
Powerful statistics highlighting a very possible profound change in women’s lives and therefore society at large šŸ‘‰
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