Jacques Marie Mage, a Los Angeles-based sunglasses brand recently opened its first retail "gallery" in Tokyo and now I can’t wait to visit.

Soho House just opened a wellness focused farmhouse in Ibiza 👉

Join millions who have switched to Grok.

Another lovely video from Nike. Behind the scenes of a training camp 🏃‍♀️.

Seeing this more and more, where athlete's are no longer relying on brands alone to drive their content but are taking production into their own hands.

If anyone wants to go deeper, Tom Evans actually has his own youtube channel where he documents his training process + it's pretty high production 👉.

Meanwhile Ruth Croft sponsored by adidas TERREX wins UTMB 2025, shattering records as the first woman ever to win OCC, CCC, and UTMB. 🔥

Last year ASICS welcomed nine new athletes to its trail team; this year two of them finished first and second at UTMB, the iconic mountain ultramarathon. (Just a casual 106-miles.)

Also from a trend point of view… this tweet show the runway levi’s had to build. People think everything is fast moving but the reality is if you can sense these things early, you can build on them credibly as a mainstream brand. This was from 2021 👉.

Honestly I like that Levi’s is leaning into its western heritage. Not sure how far that platform will take them globally (especially once you get outside of America) but at least it’s distinctive, consistent and puts them squarely in the zeitgeist.

Here's the first ad from Levi's latest trilogy, starring Matty Matheson and Shaboozey. Director Glenn Kitson says it was his “homage” to the classic ads he watched growing up in Bolton from the “iconic American brand”.

RT @sammillencramer: OEM’s magazine is gorgeous

Now I’m on the other side, it’s fun to see how these things roll out and piece together as a consumer of it all 🟠

New York Times Debuts “It's Your World to Understand” Campaign 5 days ago — marking the first launch from its new enterprise marketing platform and strategy. 👉

🟠🟠🟠

Would love to hear what people think of Nikes repositioning of ACG.

Such a lovely edit.

This is such a great take from Keen on the loafer trend. Feels authentic to their own distinctive design codes whilst playing outside of their core proposition.

LIFE GOALS.

Tipster, a new city guide platform is hosting a series of "Bakery Run" events by creating a half-marathon's where participants get to stop at chosen bakeries for free. In NYC it includes La Bacra, Raf’s and Radio Bakery.

At some point i'm going to write something longer about how midcentury rural life and american traditionalism is back; but for now here is just one example from a new brand called Dairy Boy 👉.