RT @thejoshloh: 📢 Fresh episode just dropped . Had a deep convo with @edwardcreates about AI, burnout, going viral, and finding peace in fa….

it’s actually insane how well-made @screenstudio is. it lives up to all the hype.

RT @thejoshloh: Fresh teaser for tomorrow's new video with @edwardcreates as he shares about how AI is changing the way we research. I al….

branding agencies you should know about, part 2

i always believed gradients were off-limits for great logos. this beauty from @firebellydesign for @artonthemart has completely changed my mind. 🤯

this rebrand is a MASTERCLASS in accessible brand design:. - thicker starting letters for legibility.- no overlapping elements.- accessible contrast ratios.- drag-and-drop Canva templates . HUGE props to @neverdullstudio who absolutely crushed this rebrand.

beautiful redesign of the book of Genesis by Byble. 😍

what makes a good logo?. (part 2)

a breakdown of how i planned all the creative shots from my latest series.

how i use AI to enhance the storytelling my case study videos (with pretty great results) using @PodcastleAI 👀

just quit my job to start a creative business. this is day 01 of surviving my first 30 days of self employment 😰

RT @mikesmith187: We got the full influencer treatment from @edwardcreates on this insta reel and I'm like blown away. I might have to hire….

RT @Magnific_AI: Promise is a debt! You wanted to try the tool for free. Now you can!. 🔥 TESTING DAY STARTING NOW: 24-hour trial for everyo….

lessons from this experience. 1. empathize with your target audience(s). 2. don’t be afraid to delete, revise, and try again. 3. pivoting can save a stagnant account if you’re hyper-focused on your new direction. 4. always listen to your wife!!.

this came just 2 weeks after an account-wide content pivot cost me 20k followers (from 105k to 85k). less than a week later, i gained back 5k followers from this video alone (i’m now at 90k and counting).

and it blew up!. tens of thousands of views within hours and a countless shares from both designers and BTS fans.

and, after researching what deleting and reposting could do to the algorithm (spoiler: it’s a bunch of speculation with no definitive answer)…. i deleted the original video and posted the new one.

so i updated the video intro:

i realized i was alienating half of the target audience from above: graphic designers. my wife suggested the hook should be a montage of the packaging design itself. that way, designers would be drawn in, and BTS fans would recognize the packaging anyways!.

as i tried to understand why, my wife said the problem is my hook. here’s the original video. the intro was a ton of pics/vids of BTS the group.