Eden Vidal
@eden_vid
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@bicyclesystems @underdesign0
Joined April 2013
imagine a font that does all the work. everywhere. all the time. 🎪 don’t have the font yet? download it now https://t.co/LHNBJxwrn2
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nobody has figured anything out. everyone is building their ship while it sails. everyone is writing their stories in real-time, right in front of you. go write your own, or stay stuck searching for answers.
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design was always the differentiator
Design is the differentiator in AI era. Companies are waking up to the importance of having good design. Today, @ADPList is releasing an extraordinary collection of 90 winning design tactics used by the world's best products like Duolingo, Airbnb, Figma and more. This is a
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always take payment upfront. then if the client loses it, you can help the situation from love, not fear
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this is a story about people seeing possibility. two engineers at xerox parc, john warnock and charles geschke, created postscript. a language that turned ideas into printed reality. it felt alive to them. they followed that feeling and founded adobe. publishing opened up.
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we're witnessing the death of software as a category. that's the real insight here. i love how the present is filtered through the past. when zooming out a bit i feel software is "disappearing", like electricity did. creators and users merge, ai agents handle everything through
Here are my 2026 predictions for how AI will change software: - An agent-native software architecture. Most new software will just be Claude Code in a trench coat—new features are just buttons that activate prompts to an underlying general agent. - Designers get superpowers—and
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most branding advice is noise. after 100+ sprints and five years of pressure testing, i’m finishing the brandsprint book. started as a notion doc. now a full playbook. out spring 2026. here’s the truth about how we run brandsprints. we don’t sell design. we sell decisions.
weareunder.design
complete brand identity in 10 days. strategy, logo, visual system, and marketing assets. stand out better & faster.
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yeah, we designed a font and we can’t get over it join us to celebrate - under type party you’re all invited, so grab your ticket at the link🎟️ https://t.co/NRdOk73yJX
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making things true: design is the practice of seeing through the surface of things to understand their underlying structure, then rearranging those elements into new forms that didn't exist before. most people think design is about aesthetics – making things look good, choosing
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our updated newsletter is here. for those who live design. fridays → straight to your inbox. stay tuned. subscribe now. https://t.co/EfJIrZxsaG
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1943 - hoffman rides a bicycle. discovers LSD. consciousness cracks open. early 70s. jobs drops acid. sees everything differently. calls it one of the most important things he ever did. 1976 - he builds apple. says computers are bicycles for the mind. he saw both edges. the
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