Steve was an incredible leader, innovator, and friend whose world-changing ideas moved all of us forward. Celebrating his remarkable life and legacy today, on his birthday.

Can’t wait for the Super Bowl and the #AppleMusicHalftime Show!

Today we honor Dr. Martin Luther King Jr.’s legacy of service, his commitment to justice, and his belief that every one of us has the power to make a difference, because as he reminded us, “everybody can be great, because everybody can serve.”

MacBook Pro continues to be the world’s best laptop. Now with M5, the 14-inch MacBook Pro is even better with super fast performance for AI workflows, up to 24 hours of battery life, and macOS Tahoe.

Mmmmm… something powerful is coming.

I am deeply grateful and relieved that this day has come – for the last living 20 hostages who have been through unimaginable hell and are finally reunited with their families and loved ones, and for the civilians in Gaza who have experienced immeasurable loss and will finally

Happy World Teachers' Day! Today we celebrate the dedication of educators all around the world.

Outrigger canoe race fee: $25 New commemorative race hat: $15 SPF 50 sunscreen: $11 The view of the Golden Gate Bridge with @KarlTheFog after rounding the outside mark off Point Bonita: priceless 🛶: Tamalpais Outrigger Canoe Club 📸: @dude1bry

3 billion iPhones sold!   Thank you to everyone who’s made iPhone such an important part of their lives. I’m incredibly excited for what’s ahead!

Golden Gate Bridge never disappoints <3 Rounding Cavallo Point, and beholding the beauty of San Francisco Bay as @KarlTheFog shrouds the gate in a most fogalicious beauty. 🛶: Tamalpais Outrigger Canoe Club 📍: San Francisco Bay 🎥: @dude1bry ✍🏻: @dude1bry

Congratulations to this year’s Apple Design Award winners! These apps are beautifully designed and show excellence in innovation, ingenuity, and technical achievement. We can’t wait to celebrate you at #WWDC25!

Lifelong friends, @KarlTheFog trying his best to cover up @SutroTower <3. Alcatraz below, and the wee tiny nub of Point Blunt Rock on the right, as seen from the water near Brickyard Cove.

It’s #NationalParkWeek—Apple Watch and Apple Maps are great companions for your next adventure! Discover hiking routes for our national parks in Maps, choose the route you want to try, and then save it to your Apple Watch to help you navigate. Can’t wait to use on my next trip!

Five years ago, we set an ambitious goal to become carbon neutral across every part of our business by 2030. Today, we’re announcing we’ve reduced our global emissions by more than 60%—and we’re using more recycled materials and renewable energy than ever before.

OFFICIAL SAILGP & AUSTRALIA SAILGP TEAM MEDIA STATEMENT Wing failure onboard the Australia SailGP Team F50 at the start of Race 7. All sailors are accounted for, with no injuries reported on board. The cause of the incident is not yet known. @Sailgp

The best playground 🏄‍♀️ 📹: @tillywildechild / @_kanosworld

Wonder how much @karlthefog we’ll see today? Rolex yachtsmen of the year: Mike Martin and Adam Lowry, keepin’ it real in their 505 with their training partners 📍: Sam Francisco Bay 📸: @dude1bry @mimitowle

She was a trailblazer, a progressive champion, a great representative, and my friend. We’ll miss you, Nita. https://t.co/kXQNfW0Buf

This International Women’s Day, we celebrate the remarkable women inspiring future generations.

Meet our most powerful Mac ever, the new Mac Studio! It delivers incredible performance thanks to M4 Max and M3 Ultra, over half a terabyte of memory, and super fast storage, all in a compact design.