Sam Duboff
@duboff
Followers
2K
Following
27K
Media
895
Statuses
8K
global head of marketing & policy, music business, @spotify
nyc
Joined February 2009
Our editors pick the Greatest Pop Songs of the Streaming Era (2015-present) ✨ 100 songs that helped shape the sound of pop in the streaming era.
6
28
150
annual year-end favorites list! movies: marty supreme, one battle after another, twinless, sorry baby, wake up dead man, is this thing on? tv: platonic, diplomat, the rehearsal, gilded age, adolescence, english teacher, beast in me, white lotus theater: weer, john proctor is
0
0
4
Spotify has both ad-supported and paid streams. All listening activity matters. But I think it’s right to weight paid streams more. People paying ~$150 per year for music…it means more, shows a greater level of fan intent, and is better for artists and the ecosystem.
YouTube is pulling out of Billboard charts in 2026, calling their formula “outdated” for weighing paid streams more heavily than ad-supported ones.
0
5
13
our music videos journey in the US starts today! limited catalog at first, but we'll be expanding quickly over the coming months. really love the UX that the team has built, allowing listeners to toggle seamlessly between the audio and video. https://t.co/atze1XNwAf
newsroom.spotify.com
For decades, music videos have done more than just accompany a song; they’ve shaped style, started conversations, and helped us fall in love with our favorite artists. Now, music videos in beta are...
0
0
5
happy to contribute to @TheWebbyAwards's trend report on creative excellence in the age of AI. lots of interesting perspectives in there from leaders across industries: https://t.co/C9IC3wwXUv
0
1
3
really excited about these three new features … making it way easier and more fun for fans to dive into the creative world behind the music they love:
artists.spotify.com
Expanded Song Credits, SongDNA, About the song
Behind every song is a team: artists, songwriters, producers, engineers, musicians, creative influences, and the collaborators who bring ideas to life. Now, more than ever, we believe it’s critical to spotlight the humans, creative process, and stories behind the music, so we’re
0
1
3
Spotify’s Next Big Move: AI, Owning Fandom & Ending Spam With Sam Duboff | Billboard on the Record https://t.co/Kv9wTgLca8
billboard.com
Spotify's next big move: Sam Duboff talks about how the platform evolving to serve both artists and fans in new ways.
0
2
8
Spotify Exec Talks Working With Music Biz on Gen AI Products, Removing ‘Spammy’ Tracks: ‘It’s Still Early Days for AI Tech’ https://t.co/4cGfZhtkj6
billboard.com
Spotify executive Sam Duboff talks about AI music products and removing "spammy" songs during an interview on Billboard's "On the Record" podcast.
2
4
12
Hard to believe we're already approaching Wrapped season again. We've put together a destination for all the things an artist needs to do to be ready for the big day. Check it out: https://t.co/Hn2Jl07RUM
artists.spotify.com
Everything artists need to know to prepare for the biggest fan moment of the year.
0
5
9
this is great news -->
🚨 Enabling streaming fraud is now illegal in France 🔗Read the full story here - https://t.co/iECYUrI5DR
0
0
1
great summary of our AI music policy announcements from this week from @MusicAlly:
musically.com
What are streaming services going to do about the explosion of fully AI-generated music being uploaded to their platforms?
0
0
2
this morning, we announced some important steps to protect artists, songwriters, & producers in the age of AI. as an industry, if we want artists to be able to benefit from the exciting, creative uses of AI in music, we know we need to aggressively fight against the bad parts —
newsroom.spotify.com
Music has always been shaped by technology. From multitrack tape and synthesizers to digital audio workstations and Auto-Tune, every generation of artists and producers has used new tools to push...
0
0
4
I hear from artists all the time about their hopes and fears about AI and music. Today, Spotify’s rolling out new protections against spam, impersonation, and deception. We’re also embracing new industry standards for transparency so fans know what they’re listening to.
newsroom.spotify.com
Music has always been shaped by technology. From multitrack tape and synthesizers to digital audio workstations and Auto-Tune, every generation of artists and producers has used new tools to push...
3
4
16
To another decade of Fresh Finds 🎉 Check out all the Fresh Finds stats and hear from playlist alumni at the link below ⤵ https://t.co/a9yea0ueX7
artists.spotify.com
Fresh Finds turns 10—spotlighting the artists, stories, and impact behind Spotify’s editorial launchpad for independent music.
10
7
22
"Every week, the playlist ignites over 56 million new artist discoveries, with 77% coming from emerging artists." (!!)
10 years. More than 100 billion streams. Discover Weekly is still unlocking new fans and favorites every week 🔥 And now we're making it even easier to find your next go-to song. https://t.co/X3IFuslMrd
1
1
3
📣 It’s here! 📣 Our NYC 2025 Voter Guide for the June 24 Democratic primary! We’ve broken down the key races, the stakes, and who we believe has the best plans to move New York forward. Early voting begins June 14. Dive in here:
voterguide.abundanceny.org
A comprehensive guide to NYC's November 4th general election—and to the candidates and policies most likely to move the city forward.
4
31
70
Spotify Masterclass Teaches Artists How to Avoid Fake Stream Schemes: ‘This Is a Moving Target’ https://t.co/vOwrtte977
billboard.com
Spotify launched a new masterclass to help artists understand what artificial streaming is and how to prevent them from falling for scams related to it.
6
15
29
We still get a lot of questions about how streaming works, especially around artists' pay. @Hellmania and @MattBelloni break it down in this episode of The Town. Check it out.
Enjoyed being on The Town this week with @MattBelloni and @Lucas_Shaw talking about the state of the music industry, why getting people to pay for music matters, and what I think the biggest opportunity is for artists right now. 🎙:
10
7
57