Ryan Wallman
@Dr_Draper
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Creative Director and Head of Copy @wellmark_health. Non-practising doctor. Author of Delusions of Brandeur. Contributor to Eat Your Greens.
Australia
Joined October 2012
IT’S HERE, JUST (not) IN TIME FOR CHRISTMAS! You can now order my book, beautifully designed by the team at @Gasp_4. UK: https://t.co/pZs1BeNo7d US: https://t.co/PoKdrwW2w9 Aus: https://t.co/quNR3a6CMN And searchable on other Amazon international sites (I think).
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Most “fallacies” don’t exist outside textbooks. Ad hominem, post hoc, argument from authority? In real life they’re often perfectly reasonable. Why I became a fallacy apostate, and why it's time to retire the fallacy laundry list. 🧵
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"Flat White or F*ck Off", quipped @rorysutherland in his own inimitable style re coffee shops at certain places, on a podcast w/ @JamieLaing_UK some months ago. Turns out Charlie Hurst, Lucia Sudlow and Tom Noble- listeners of the pod, creative junkies, basically just a
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Throwback to the time that @wordmancopy and I were discussing the nuances of copywriting somewhere between Bristol and London.
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Take a look at this new interview with @wellmark_health's Ryan Wallman (@Dr_Draper), where you'll discover... ➡️ What motivated his book, How Brands Blow ➡️ What he thinks of the use of AI in content + much more ⤵️ https://t.co/H877jsLdT2
#copywritinglegend
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We’re truly humbled to announce… Nah, not really – we’re chuffed! Our global campaign for Amgen has made it through to the finals of the 2025 @creativefloor awards. Anyone who has worked in pharma will know that highly regulated creative work like this is not an easy task.
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What’s a band that you really don’t care for but they had one absolute banger that made you question yourself? I’ll start. https://t.co/1w20wj0K6X
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Hey, we're @joshuagreen551 and @ZGreen83792, the founders of Mysa. Our mission is to build the most loved smart thermostat in North America, and we can only do that by hearing from you. Tell us what matters most to you in a smart thermostat. We read everything.
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Michael Caine had a big house in LA, he once had David Hockney and his mum come to stay. He noticed Hockney's mum on the balcony looking out over LA and asked her what she thought of it. She said "I can't make it out, all this lovely sunshine and no one's got their washing out"
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You’re 13 years old. Your exposure to music has involved such luminaries as Bananarama and A-ha. And then you hear this. https://t.co/wvWUKhzmWf
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Have any of you struggled with how Corporate Americans speak? I still don’t know what language it is. So many words, so little substance.
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People in the ad industry…
Imagine having 20 years of admirable service under your belt and a 19-year-old with no government experience decides your position is "wasteful." And now you, at age 50 with two kids who are still in high school, are out of a job despite being a top performer and doing everything
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Find someone to look at you the way ad agencies look at ‘shaping culture’.
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Ad agency people: “I refuse to work for a fossil fuel company.” Also ad agency people: “Check out what I did with Midjourney!”
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AI is almost certain to eliminate entire industries, make a lot of people destitute, and cause enormous environmental harm. There’s also a non-negligible chance that it will lead to the end of humanity. Other than that, it’s great.
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my latest blog is a message of hope for copywriters @creativefloor @Dr_Draper @PMSociety @adhealthmag
ollycaporn.com
These days it seems that the copywriter, at least those in the mould of the David Abbotts, Tony Brignulls and Tim Delaneys of yesteryear have almost, if not disappeared, been relegated to the bench…
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A beginner’s guide to LinkedIn. Just needs an update to include AI, but otherwise I think it still holds up pretty well. From Delusions of Brandeur, by @Giles_Edwards and yours truly.
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