Ryan Wallman
@Dr_Draper
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Creative Director and Head of Copy @wellmark_health. Non-practising doctor. Author of Delusions of Brandeur. Contributor to Eat Your Greens.
Australia
Joined October 2012
IT’S HERE, JUST (not) IN TIME FOR CHRISTMAS!. You can now order my book, beautifully designed by the team at @Gasp_4. UK: US: Aus: And searchable on other Amazon international sites (I think).
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Throwback to the time that @wordmancopy and I were discussing the nuances of copywriting somewhere between Bristol and London.
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RT @WritefulCopy: Take a look at this new interview with @wellmark_health's Ryan Wallman (@Dr_Draper), where you'll discover. ➡️ What mo….
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We’re truly humbled to announce…. Nah, not really – we’re chuffed! Our global campaign for Amgen has made it through to the finals of the 2025 @creativefloor awards. Anyone who has worked in pharma will know that highly regulated creative work like this is not an easy task.
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What’s a band that you really don’t care for but they had one absolute banger that made you question yourself? . I’ll start.
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RT @davetrott: Michael Caine had a big house in LA, he once had David Hockney and his mum come to stay. He noticed Hockney's mum on the ba….
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You’re 13 years old. Your exposure to music has involved such luminaries as Bananarama and A-ha. And then you hear this.
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RT @markpollard: Have any of you struggled with how Corporate Americans speak?. I still don’t know what language it is. So many words, so….
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People in the ad industry…
Imagine having 20 years of admirable service under your belt and a 19-year-old with no government experience decides your position is "wasteful." And now you, at age 50 with two kids who are still in high school, are out of a job despite being a top performer and doing everything.
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Find someone to look at you the way ad agencies look at ‘shaping culture’.
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Ad agency people: “I refuse to work for a fossil fuel company.”. Also ad agency people: “Check out what I did with Midjourney!”.
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AI is almost certain to eliminate entire industries, make a lot of people destitute, and cause enormous environmental harm. There’s also a non-negligible chance that it will lead to the end of humanity. Other than that, it’s great.
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RT @Ollyc47: my latest blog is a message of hope for copywriters @creativefloor @Dr_Draper @PMSociety @adhealthmag
ollycaporn.com
These days it seems that the copywriter, at least those in the mould of the David Abbotts, Tony Brignulls and Tim Delaneys of yesteryear have almost, if not disappeared, been relegated to the bench…
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A beginner’s guide to LinkedIn. Just needs an update to include AI, but otherwise I think it still holds up pretty well. From Delusions of Brandeur, by @Giles_Edwards and yours truly.
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"How Brands Blow is a deceptively breezy, endearingly angry, almost always funny, and ridiculously insightful disembowelment of the practical creation of advertising that will have you laughing and crying, generally at the same time.”. @martinbihl.
the-agency-review.com
There’s a challenge right out of the blocks when you decide to write a book about advertising: Do you make it serious or do you make it entertaining? If you choose the former – in a desperate attem…
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RT @TheAgencyReview: Ryan Wallman and Giles Edwards have somehow managed to write a book about advertising that is both serious and enterta….
the-agency-review.com
There’s a challenge right out of the blocks when you decide to write a book about advertising: Do you make it serious or do you make it entertaining? If you choose the former – in a desperate attem…
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RT @BrandyLJensen: instead of making classic books “accessible” or “relatable” to younger readers we should do the opposite. not fully gras….
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