Devesh Khanal
@deveshkhanal
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Co-founder of content marketing agency @growandconvert (Learn more in the link below), ecommerce CRO agency https://t.co/nIi9JZ1s5g and https://t.co/ocRQdYTjfq.
San Jose, CA
Joined October 2011
115 total posts published for this client. ~80% rank on page 1 of their target keyword (95% of them are buying keywords, not top of funnel stuff). Most of remaining on page 2 and most of those are recently published. Our system.
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You know you can build software companies yourself without taking money from investors who don’t do the building but take your equity.
True face of VC fundings. "The investors made $25M on a $10M investment while the founding team who built the company made just $1.7M each before taxes.". after 5 years they would have made from working as an employee. Keep bootstrapping, fam! 💪
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RT @SpencerHakimian: It’s pretty insane that DOGE is already voluntarily lowering its guidance by -97% and it’s not even Easter yet. One….
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RT @SonnyBunch: It will never cease to amaze that Americans basically just got bored of having the best lives on the planet so they elected….
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Success in one field doesn’t translate to all other fields.
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Hi @BrowserCopilot, I've emailed support@, I tried to open the support chat (crisp) which doesn't load. And I've tweeted. Could I get some help? I paid for a plan and the extension doesn't work. Can I get help getting set up or get a refund please? You can DM me or email back or.
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RT @0xalgedi: Great article by @deveshkhanal on AI and marketing. "Remember, ChatGPT was released in November 2022, yet over 80% of writer….
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Very true!.
Just remember that every time you see someone claim something like: . “We spent $1M on Google Ads for this client and got $4M back”. They are almost always including spend on branded terms. Strip that out and the numbers look a whoooole lot different.
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💯. Also you don’t just “make an app” and it’s done. There’s constant fixes, maintenance. Very worth it to pay $50/m or $500/m or even $5000/m to jot have to worry about that.
“Everyone is going to make their own apps with AI”. My friend you don’t even make your own food. You’ll still pay a few bucks to use an app.
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Good luck getting your analytics tool to attribute this lead correctly. Your best attribution method is to always ask your best leads where they hard about you. We do this twice. Once on our lead form which you see here and again on the call.
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If you're wondering what's wrong with this or how to not do this in your own content, I wrote about this years ago:
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First sentence of a blog post ranking on page 1 of the term "customer analytics use cases". I can't.
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Here's a full video interview with Katelyn on that process where she walks through each step and shows her chats with the AI tools: Also on Apple Podcasts and Spotify (but you'll want video for this episode).
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In then it produced an okay piece, which Katelyn on our team who did all this work sent to me and I edited (a decent amount i would say). Did it save us time? Hell no. But most people's writing demands aren't as strict as ours.
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Then, we built an outline off of those exports and took that Notebook LM generated outline to Claude and asked Claude to write the piece. It was. meh. So then we asked it to write section by section and that was better. We clarified things, got Claude to edit itself.
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We fed it a bunch of our YouTube videos on our SEO strategy( and articles ( and then asked it to create summaries of different aspects of our strategy that are relevant for the "category keywords" discussion.
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So for that we used NotebookLM (. It's not a popular tool in the marketing world. It seems to have been built by Google for students and researchers to summarize and understand a body of work. So exactly what we needed.
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We wanted AI to first understand as much of our beliefs in content and SEO as possible. That context is essential to being able to relay *our* perspective on category keywords. It's borderline impossible to relay G&C's perspective on "category keywords" without this.
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We went after the term "category keywords" which is a bottom of funnel keyword for us and abides by Pain Point SEO:
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We (@growandconvert) tried writing one of our most recent pieces with AI. Here was our process and some observations 👇.
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Full video: Podcast (audio only) versions. Apple: Spotify:
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