Our 10-year target: To be the best in the world at SaaS marketing, doing work we love, with people we like, how we want. ⇢ We have the best people .⇢ We have the best process .⇢ We have the best clients.⇢ We have the industry's leading results .⇢ We have the best culture👇🏾.

Scattered content isn’t a content problem. It’s a message problem. Your ICP doesn’t care which channel they find you on. They care if the story is consistent when they do. Confusion kills conversions. Consistency builds trust. Trust drives pipeline.

Most attribution models fail because they tell half the story. 🟩 Customer narrative = anchor.🟦 Signals = patterns.🟨 Reports = pipeline + revenue.⬜ Metrics = clicks + opens. When narrative and numbers match, you can trust the strategy.

Most B2B marketers get the order wrong. They chase volume → speed → cost. Then wonder why leads don’t convert. Flip it: Quality → Scale → Speed → Efficiency. More bad leads isn’t growth. The right leads, flowing stage to stage, are.

Most B2B marketers get the order wrong. They chase volume → speed → cost. Then wonder why leads don’t convert. Flip it: Quality → Scale → Speed → Efficiency. More bad leads isn’t growth. The right leads, flowing stage to stage, are.

Buying is harder than selling in B2B SaaS. Products hit feature parity fast. Differentiation comes from positioning, trust, and how you show up in messy buying journeys. Yet most still treat $50k+ deals like impulse buys. That’s why funnels break.

Marketing and Sales are not two teams. They’re one revenue team. Still chasing MQLs? You’re setting both sides up to fail. The only thing that matters is pipeline coverage. At a 20–30% close rate, you need 3–5x qualified pipeline. Anything else is wasted motion.

Cybersecurity SaaS with 6–7 figure ACVs doesn’t stall from lack of traffic. It stalls when buyers don’t trust you. ✅ Map role-specific journeys.✅ Focus on high-intent keywords.✅ Fix post-click friction.✅ Optimize for quality, not volume. Trust drives pipeline.

The champion doesn’t close your deal. The hidden buyers do. Finance says “too expensive.”.Ops says “too messy.”.End users say “won’t use it.”.Procurement says “not compliant.”. If your content doesn’t win them first, your champion loses behind closed doors.

If leads aren’t closing, start with your positioning. We use 7 guidepoints to test whether the message actually lands: what buyers want, what competitors promise, what you do differently, and the cost of doing nothing. That’s where pipeline starts moving.

"Quality work and qualified staff members focused on delivering results.". That’s the kind of feedback that makes all the effort worthwhile. Grateful for the recognition and proud of the Powered by Search team for continually raising the bar.

GA says blog. LinkedIn says ad. Sales says outbound. They’re all right. And all wrong. Attribution is a group project. The truth lives in the gaps between platforms. If your reporting doesn’t reflect how buyers buy, your strategy won’t work.

RT @stephsmithio: Being easy to work with is a superpower.

Most SaaS sites look great but still miss pipeline goals. The fix is not more traffic. It is architecture built for how buyers decide. Start bottom of funnel. Map to stakeholders. Make every page convert. Design for learning and action. Test. Improve. Repeat.

RT @AlexHormozi: Learn to suffer well and hard times and bad news lose their teeth.

Google still drives nearly 90% of searches. But AI Overviews can strip 30–70% of your clicks—even if you rank #1. The win now?.Become the brand AI names as the answer. Build Entity Authority: strong site, multi-format content, third-party credibility.

Traffic’s not the problem. The gap is in the funnel. Audit each stage:.→ Pre-click – right ICP, right message.→ Landing – clear, aligned, frictionless.→ Nurture – relevant pain points.→ Follow-up – timely, value-driven. Fix the right piece, and the whole puzzle converts.

Most SaaS teams think they need more leads. The real problem is after the lead comes in. Buying is harder than selling. Prospects juggle approvals, priorities, and similar tools. Clarity—clear onboarding, a repeatable value story, proof you deliver—moves deals faster.

Most SaaS teams track demos, MQLs & response times. Those are inputs; they don’t predict revenue. The real levers:.1️⃣ QPC – Right buyers, consistent conversion.2️⃣ CAC – Spend that earns, not wastes.3️⃣ LTV – Customers who stick & grow. Align them, and growth stops being a gamble.

RT @FoundersPodcast: The simple genius of David Ogilvy:

Content built for traffic looks good in a dashboard. Content built for pain points looks good in your pipeline. High-volume keywords = <1% conversions. Real problems solved = 10–20% conversions. Write for buyers, not browsers.